• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How do Car Manufacturer's use Language, Structural and Presentational devices to Persuade Buyers? Compare two adverts from TV and Magazine.

Extracts from this document...

Introduction

How do Car Manufacturer's use Language, Structural and Presentational devices to Persuade Buyers? Compare two adverts from TV and Magazine. In this essay I intend to analyse and compare the language, presentation and structure of two different advertisements. Both advertise cars however one is for magazine while the other is for TV. Within language I will be looking for language features such as alliterations for example; sheer strength. I will also be looking for structural devices such as the style of layout and presentational devices suck as different font sizes and colours. Ultimately I will try to discover what car manufacturers use in adverts to sell cars. In the Volkswagen magazine advert Volkswagen were advertising their latest Polo cars. There is a large amount of language used the language persuades the consumers by using language devices such as alliterations, '...sheer strength...' as both words begin with s it make the text read with a flow and it is catchy, also the alliteration gives the impression that the polo is a well-built car. ...read more.

Middle

'Start by looking at the dashboard' is another minor sentence which is an imperative, the sentence gives the impression that the car has a lot to show. 'It's tough' this short sentence is clear simple and links back to the overall theme of the advert. The advert has two examples of slang, 'Sink back in the plush seats' and 'New Polo hasn't lost any of its nippiness' both of which gives an impression that the advert is informal and connects with the reader. The advert shows off many of the cars feaures and uses them as incentives. Incentives are bonuses, as they will heighten the buyers' opinion of the car. One such example of this is 'Cool sounds come form the high quality stereo system ...' this quotation shows that the car has good quality accessories. '...air-conditioning also switches to recycle when you're reversing ,to prevent exhaust fumes from entering the car' this quotation is very impressive as it show that the car has good technological capabilities 'An all steel body and superbly built chassis give the New polo more rigidity than any other car in its class' this quotation shows how well-built ...read more.

Conclusion

An imperative is a phrase or sentence which commands oneself to do something .It is an effective way of persuasion 'Start by looking at the dashboard. ' This quotation is an example of a direct command. 'Listen.' the last quotation is not only an Imperative word but also a minor sentence. This advert uses a lot of structural devices. The text is set out in small paragraphs with a heading, at 'Arial'-size16, there are five Heading all of which are accompanied by an image or text. The text includes a variation of both large and minor sentences. The advert uses a lot presentational devices such as 'Arial' font at size 12; also there is bigger spacing in-between the word on a line. The font is round but clear making the read more enjoyable. Their are two pictures with diverse colours and an image of the car the third image is a tattoo with the phrase 'I AM INVINCEIBLE' on it, these images are interesting, as well as this all images have the same theme. The theme is the car is tough and sturdy, this theme enhances the idea that the car is well built. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. How newspapers have changed with time? Impact of television and Internet, target audiences and ...

    Advertorials commonly advertise new products or techniques, such as a new design for golf equipment, a new form of laser surgery, or weight-loss drugs, the tone are usually closer to that of a press release than of an objective news story.

  2. Representations of men in lynx and gillette adverts

    Do men want to buy the products to feel better about themselves, because they want the woman to want them, or do the women want to buy as a gift to change her man to the, stereotypical, "body beautiful"? Textual analysis First of all the Gillette advertisement gives us a

  1. Newspapers were the first form of media text.

    Nowhere is the name of the driver printed. The graphology of the Guardian's headline is very different to that of the Mirror. Written in a small, less imposing font and using more formal language, the headline is placed in the middle of the page, with the sub-heading above it.

  2. How does Amnesty International persuade the reader to take an active interest in its ...

    order to make us feel that we are responsible to help people like Sallay. In addition, the negative attitude of the West towards refugees increases the reader's level of sympathy, making them feel that if the government is not going to help them, it is up to us.

  1. "Discuss the presentational and structural features of the two adverts to show how they ...

    The colours they have used are all bright colours. The colour yellow is associated with a bright, positive mood. The colour yellow is strong and gets your attention very quickly. The exclamation mark is there as the headline is an imperative sentence.

  2. With a close reference on focus language, structure and presentation compare two media representations ...

    The reporter goes on to present only the facts of the case. The majority of sentences are written as statements, telling us what is going to happen so there can be no doubt. ' The disgraced peer will lose his privileges, including home visits'.

  1. Compare and Contrast the Presentational Devices of at Least Two Television News Programmes

    At one point in the show, on a story concerning the date Matthew (one of the presenters) says "Freaky or What?!" which shows that by using less formal and more everyday language they are trying to seem as if they are equal to and on the same level as their viewers.

  2. Compare and Contrast the presentational, structural and linguistic features of the two texts

    "Destroy Iraq in order to control the Middle East oil" The subject of the sentence, which opens in each respective article, is the journalist's way of holding attention. The Weekly Telegraph states at the beginning of its article, "A white supremacist..."

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work