• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How do magazines target their readership by gender?

Extracts from this document...


How do magazines target their readership by gender? Magazines tend to target their readership by gender by tapping into gender specific stereotypes. This can be shown by the content that conventionally appears in male and female magazines. For example, men's magazines generally contain semi-naked women, cars, sport, jokes, technology/gadgets, fashion and gruesome stories. Women's magazines normally feature fashion, beauty, problems, celebrity news, horoscopes and real life stories. Magazines use gender stereotypes to target their readership because men and women have different interests and by targeting readers by gender, the features of the magazine are more appealing to audiences and this makes more money for the company. The target audience for 'Company' magazine, according to www.natmags.co.uk, is females aged 25. The assumed lifestyle of this audience is they shop when they want, go clubbing when they want, they live for the weekend and know their fashion and popular culture. This assumed lifestyle is connected to the magazine's strap line, 'for your freedom years'. The magazine is priced at �1.99, which would be affordable for the assumed target audience. ...read more.


The magazine features various articles from different women about travelling. This would engage the reader because it may be an aspiration of theirs to go traveling and the article will relate to them. The article shows different experiences of travelling and unveil an aspirational lifestyle. The stories are followed by an article on how to stay safe when travelling, which would engage readers who are interested in the subject. However, the purpose of magazines may be bought by the reader for escapism and entertainment, whereas a focus on real life stories may take this purpose away. Some magazines are not targeted by gender, which include music magazines(NME), television and film(TV Times), interest magazines(gardener's world) and some celebrity gossip magazines(Heat). These magazines are not gender specific and appeal to both male and female audiences. The magazines do this by not including conventional content specific to gender. For example, Heat magazine mainly consists of articles about celebrities. It includes fashion, but this is appealing to both men and women because it features both sexes. ...read more.


The magazine targets the readership by tapping into a fantasy. The feature of sexy in the city would engage the target audience because it consists of a double page spread of girls partying and posing topless. There are photos of them with attractive female celebrities. Most men would aspire to be with an attractive girl like the ones shown, which again shows the magazine targeting readers by tapping into a fantasy. Men's and Women's magazines both target their readership in the same way by tapping into aspirational lifestyles. By featuring the conventional content that appears in most gender specific magazine, it attracts the stereotypes the magazine is intended for and makes the magazines more appealing to separate audiences. Magazines that are not gender specific tend to attract both sexes, but the stereotypes seem to be of people in general who are interested in music, for example. The main reason magazines target their readership by gender, or not in some cases, is purely to make money, as profit is what the magazines set out to maximise. ?? ?? ?? ?? Victoria Canavan ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. representationn of men in mens magazines

    He likes drinking, football, and fucking, and in that order of preference.......in short he is that most ghastly of all configuration, defensively working class which also means defensively masculine". GQ, (Gentlemen's Quarterly) is seen as a more up market men's magazines, aimed at older and more serious reader.

  2. Magazine Analysis'ELLE' November 2005 This magazine is for entertainment, it is a fashion magazine. ...

    The colours change a lot throughout the magazine but they are used in the same way, and for the same things and support the usual black text against a white background. Each article has a title with Elle attached to it, Ellestyle, Ellestarshoot etc.

  1. Compare how far the two magazines you have studied represent idealised lifestyles in both their ...

    do it in a much subtler way; they don't mention exact prices for example. The both address the read in different ways, GQ talks to you in a very intellectual way mentioning names of authors of the articles and whether or not you feel the magazine is talking to you

  2. The importance of Magazines

    For example the headline 'shop 250+ looks' is used to draw the potential buyer's attention, and then as they pick up the magazine they will read the other headlines present on the front cover. The magazine has 12 issues per year.

  1. How newspapers have changed with time? Impact of television and Internet, target audiences and ...

    Who are the target audience for newspapers? As part of my research into target audience analysis and how newspapers have changed with time, I decided to take front and inside page samples from some of Britain's most popular local newspapers. The newspapers I studied were The Metro, Bromley Times, London Lite & the News Shopper.

  2. analysis of magazines

    So it will have a big impact on my magazine if men see Cheryl because they see a young attractive woman and would make them want to buy my magazine. In the image she is posing in a sexual way putting her arms across her on her lap, then showing her cleaverage.

  1. Production Report - Magazine

    I want my magazine to have an element of realism so the reader believes it is a real magazine and also to give to give the image a certain voyeur for the viewer. The main tool for getting the image to look how I want it to was a programme

  2. In an era where magazines are failing, how does FHM maintain its audience?

    audience and this can create diversion from their everyday life by improving themselves. This is the audience actively integrating media into their own lives and is supported by Blumler and Katz?s work whereby they studied why people use particular media, and developed the users and gratifications theory.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work