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'How do Tabloid and Broadsheet newspapers vary in the way headlines are written?'

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Introduction

'How do Tabloid and Broadsheet newspapers vary in the way headlines are written?' To compare the styles in which headlines are written between Tabloid and Broadsheet newspapers, I studied The Daily Mail as the Tabloid and The Daily Telegraph as the Broadsheet. As predicted there were not too many contrasts in the Tabloid and Broadsheet headlines. The first variation between the headlines of tabloid and broadsheet newspapers observed, was that the headlines were longer in Broadsheets than tabloids. Broadsheet headlines had an average length of 6.8 words compared to the average tabloid headline length of 5.4 words. The main reason why headlines are so short in newspapers, not just Tabloids, but Broadsheets also, is because you find a lot of ellipsis in them, where words are missed out. The words that are missed out are often articles or the verb 'to be'. Although you do find them in Broadsheets, they are more common in Tabloids. In the headline 'MPs told stop meddling', from a tabloid, an article is missed out between the words, 'told' and 'stop', ...read more.

Middle

Another way in which the newspaper headlines integrated special vocabulary was by dramatising and exaggerating the news, in this style, the verbs can have a physical meaning. For example, the headline, 'Rooney Rebellion', from a tabloid, suggests that Wayne Rooney is on a serious revolt, but the matter is actually a slight disagreement. The headline, 'Casey sticks to script', from a broadsheet, portrays the physical sense to headlines. The verb used in the headline is 'stick', but Casey has not actually stuck to any script, in contrast to what the headline suggests, he has simply conformed to the activity described to him. This style of writing, where the verbs can have a physical meaning, occurs a lot in tabloids as well. The headline, 'Blair camp opens fire on Brown in Battle over euro', from a tabloid, tells us that the Prime Minister's 'camp' has shot at the Chancellor. This is obviously is not true, there was a mere dispute over the euro currency. ...read more.

Conclusion

Alliteration was used in the headline, 'Rooney Rebellion'. The words in the headline all start with the letter 'R'. In both newspapers I also found non-standard spelling. The two headlines I found were, 'Outed the double agent of the IRA' and 'City stay erratic to the last Maine event'. The first headline, from the tabloid, uses the word 'Outed', this is not found in a dictionary, but is used as it is slang and is colloquial language, and therefore can be read by the target, lower class, audience. The second headline is from a broadsheet, where the word 'Maine' is used instead of the standard spelling, 'main'. When said allowed, the two words sound the same, but the word 'Maine' is used as the name of the stadium Manchester City were to play the game was called Maine Road. Also the match, being the event, was the last one to be played at Maine Road, which is the reason to why the headline read, 'last Maine event'. The last match was to be a major game for City and therefore the word 'Maine' was used to mean 'major'. ...read more.

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