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How Does Media, such as Magazines, T.V. and Music Videos affect the Fashion Industry? How is the Fashion Industry responding?

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Introduction

How Does Media, such as Magazines, T.V. and Music Videos affect the Fashion Industry? How is the Fashion Industry responding? There are many fashion trends in today's society. Over the past years, we have seen nothing but an increased influence in fashion coming from T.V., music videos, and fashion magazines in molding people to possess a desire for the popular fashion. People buy clothes for their own purposes. Most people want to look better and feel better by doing it. Now, trends are strong and widespread over the population, aiding with the challenging task to make a dignified and nice image. Therefore, the fashion industry is responding to customers' desires by providing them with the exact products for which they are looking. Some musicians inspired fashion designers to incorporate styles into the fashion industry. Rock and Roll made a huge impact all around the world during the 1960s and 1970s. For example, rock starts in England introduced to people, which became popular in the United States. Also, these rock stars wore exaggerated shirts, jackets, and footwear setting fashionable trend. ...read more.

Middle

During the middle 1980s, fashion and music rapidly came together (Hilfiger, 13). Music stars realized that they can do more than just music. Therefore, they expanded their possibilities to become fashion icons. The MTV is one of the elements that helped the fashion and music came together. The MTV become popular at the same time. The world of fashion and music has joined through a cable channel is MTV. This station broadcast music videos that focus on young generations' fashion. We can see how young people are influenced by music videos through a program called Becoming. This MTV program allows certain fans to dress up as their favorite music artists. Afterwards, these exactly like their favorite musicians' videos. Also, MTV produces commercials that advertise designer clothing to attract viewers. Therefore, this encourages people to go out and purchase whatever they see on T.V., which brings in more capital for the fashion industry (http://mtv.com/onair/becoming/ ). Fashion magazines also introduce a lot of designers' clothes. They have photographs on celebrities, for instance, music artists, actors, and models' fashion style. ...read more.

Conclusion

Both T.J.Maxx and Marshalls discount 20% to 60% off the price of brand-name family apparel, domestics, and accessories. This merchandise is priced less than other department stores' regular prices. Customers that generally shop at these particular stores are often fashionable, yet conscious on the amount they spend. T.J.Maxx and Marshalls keep record such as an annual report, and by doing so, they can encourage their work strength, and are capable of maintaining off-price concept. Their business is based on opportunistic buying, minimizing expenses, and providing excellent discounts. Because they built these fundamentals, they have grown and adapted ways to keep up with the latest trends which people desire to have. (http://www.hjx/frames/hjx97/ifc.html ) Most people have desires to purchase quality products for their satisfaction toward fashion. These desires are created by media and then magazines and advertisements give them information whereto get the products. And stores fulfill their satisfactions by discounting the prices off. The media brings the fashion trends to people's daily lives which effect the fashion industry. People are becoming much more materialistic so that the fashion industry and retail businesses have to respond to their needs by creating and promoting new fashion trends. ?? ?? ?? ?? ...read more.

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