• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How Does the Writers Attempt to Influence the Reader and why do you think they do this? Which Article Are You Inclined To Believe And Why?

Extracts from this document...

Introduction

Kayleigh Irwin How Does the Writers Attempt to Influence the Reader and why do you think they do this? Which Article Are You Inclined To Believe And Why? In class we read two extracts involving the rainforest. One is an advertisement by Friends of the Earth and the other is taken from an information leaflet for schools, produced with the aid of the Brazilian Government. The first article I read was the advertisement by Friends of the Earth. The purpose of this article was to inform and raise awareness about illegal timber trade. They did this by trying to persuade the readers to stop buying mahogany and to join their campaign in trying to persuade the government and MP's to act against illegal timber cutters. The article communicates the idea of how the reader should be feeling for the villagers who live in the forest. It talks about their desperate situation and in effect persuades the reader to therefore join their campaign in helping. To do this they used emotive language when talking about the timber cutters and their bad behaviour towards the Indian's settlement. It makes us feel shocked and angry to hear how the timber cutters came to their village with, "16 hired gunmen" who told them they were going to kill everyone. ...read more.

Middle

The picture is in black and white to make the picture darker and sombre. This additionally adds to the overall solemn tone, which conveys the sad feeling. All together I feel that this advertisement has made me feel very involved, sympathetic and that it would be wrong of me to buy mahogany again. This tells me that they have been very successful in writing this advertisement even though they have not written much about the timber cutters views. This makes me unsure about the information they have supplied, as there is no evidence to back it up. I feel this has been well structured and done to good effect, as it makes you feel so sympathetic and guilty before it actually asks for your help. The next article I read was from an information leaflet for schools, produced on the behalf of the Brazilian Government. The purpose of this article is to persuade the reader that it is ok to use the rainforests as a resource and for us not to worry. It informs us about the moves that are being taken by the Brazilian Government and justifies its position. ...read more.

Conclusion

It did inform you with a lot of information but I did not feel that it had been well structured. Overall I think that it is quite clear that I found the first article which was an advertisement by friend of the earth much more likeable. I thought that a lot more persuasion had been put into the friends of the earth article even though there was not much evidence to back it up. I felt more interested in this article and that it drew my attention to the article straight away. When reading the second article from an information leaflet I bored and angry. I felt bored due to the fact that it was not griping or intense and angry due to the fact that it tried to cheat the reader. The tone of the first article was very sombre which made me feel sorry and more attached to this article. The tone of the second article was very authoritative which does not make me feel close to the article as the first one did. I felt much closer to the first article as the picture helped me know what kind of people lived there. So in addition to everything I feel that the first article which was an advertisement by friends of the earth was the most successful in persuading me. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Marketing's Influence on Impressionable Adolescents

    The mass media targeting the youth includes television advertising, in-school marketing, product placements, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling and tie-ins (American Public Health Association, 2007). A common example of the negative affects that television can have on the adolescent mind is the character Cookie Monster on Sesame Street.

  2. Charity Advertisements-Christian Aid & Christian Children's Fund

    they would just feel as though they have to give a donation. Some words that have been said by people of the third world have been put into bold and bigger typing to make us see what it is like for them.

  1. Consumer Behaviour

    For broadcast advertising, it may mean writing dialogue and composing music, hiring actors and recording voices, filming in a studio or on location. Throughout all three of these stages, research plays an active role. Market research provides the information on which the strategy is based.

  2. How Media Texts Persuade Us.

    This irony is very bitter and sardonic. The way in which the incident is has been described is melodramatic. The newspapers indictates how this was "the call she dreaded." This again is emotive, and gains enthusiasm from the reader. There are many collocation patterns within this article associated with corporal punishment. (For example bad behaviour, thrashing, spanker).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work