How effectively does the trailer of 'The Others' use horror conventions
How effectively does the trailer of ‘The Others’ use horror conventions to increase tension for the audience?
The main aim of film trailers is to encourage people to see the film. Filmmakers do this by showing some of the best clips from the film, but not so much that you’ll know what happens. While the clips are showing, usually an American voice gives you a brief synopsis. Other information given about the film is the director, the main actor, the age certificate and the date it is released.
The horror genre has a good market because lots of people enjoy being scared senseless. There are different types of horror as well, such as teen horror and horror comedy. You can get horror films with lots of sound effects and robot zombies, or films that have no sound effects and only use lighting and shadows to create tension. When you see a horror film trailer you expect to see certain things in it. These are called horror conventions. Typical horror conventions include close-ups of a character, thunder and lightning and a big creaking door in an old abandoned house. These are things seen in almost every horror film, as they create a scary atmosphere and are easy to do.