How Have Mobile Phone Companies Promoted Their Products?

        The Internet is used by millions of people all over the world. Club Nokia was launched in order to increase Nokia’s customer loyalty. The other Manufacturers offer similar services and so do the Networks, e.g. Vodafone’s “Vizzavi” services or BT Cellnet’s “Genie”. According to Nokia’s Business review for the year 2000, people who already own mobiles, over the next few years, will buy 80% of new Mobile Phones. Customer schemes like Club Nokia allow companies to inform users of new products through e-mail and through the website. Over the next few years, more and more people will connect to the Internet and the industry will become even more competitive as the new 3G mobiles are launched.

        Television is another very affective form of media. Adverts for Mobile phones are shown on all major channels and these adverts easily catch the eye and are an effective way to show products in use. The logos and brand names are recognised the world over and adverts that are catchy can encourage new customers. Examples of television ads would be the adverts for the Nokia 5510 and the Ericsson T10. The phones that are more successful are the ones with catchy adverts that can be easily remembered by the public. The Ericsson T10 was a successful phone because of the association with the new Tomb Raider Movie through the catchy adverts on TV. It was a good way to appeal to Tomb Raider Fans.

        Newspaper adverts can contain a lot of written information and pictures but they cannot show phones in action. Information can be written about the features and the prices of a phone. Newspaper adverts cannot show the phone in colour and they cannot demonstrate the phone’s features, adverts in broadsheets though, can easily appeal to businessman and people with more money.

        The Radio is not an effective way to promote mobile phones. You cannot show people your products and you can only tell them about it, it doesn’t allow people to see it for themselves. You cannot reach as many people as on the Internet or on the television.