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How is children's television and advertising affected by the media?

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Introduction

How is children's television and advertising affected by the media? The media is a means of mass communication, such as newspapers, magazines, radio or television. Communicating is generally what advertising is all about and explains the direct link between both advertising and the media. Advertising is a public promotion of a product or service. Advertising is everywhere and it is estimated that an average child sees approximately 40,000 advertisements a year on TV alone. The types of adverts aimed at children aren't always positive and the media has been blamed for childhood problems such as anorexia as well as obesity. Advertising is affected by the media greatly, as the majority of advertising is done by the media. However, it would be wrong to say they are dependent on each other. ...read more.

Middle

However, the problem with television for advertisers is the introduction of the remote control and VCRs, which allows people to change channels easily or edit the adverts out. Advertising is a great way of promoting products and services but is there too much advertising aimed at children? I think there is too much advertising aimed at children, which is sending the wrong messages to them. Advertising informs children of what toys are on the market. I don't think there is anything wrong with this as children may want new toys for Christmas or birthdays and they can draw ideas from the advertisements. Advertisements that aren't necessarily aimed at children, but are often shown during the day help children learn what is right and wrong. Adverts discouraging people to stop smoking for example, are telling children that it is wrong. ...read more.

Conclusion

Advertisements promoting unhealthy foods use unrealistically thin body types as the ideal. I think this is giving children mixed signals and is contradicting the message. In this way, children are being taught to be thin, but eat fatty foods and sweets. This could also lead to problems with young girls developing eating disorders. The media affects advertising generally in a positive way. The negative aspects mentioned above, are being taken into account, as England is pushing for stricter guidelines for advertising aimed at children. There is a strong link between the media and advertising. Without the media, the only form of advertising would be posters on walls or billboards. This would not be as effective, especially for children's advertisers, as they would not be as noticeable. Overall, I think there is too much advertising aimed at children and believe the media has not directly affected the rise in obesity, but does have a part to play in the increase. ?? ?? ?? ?? Victoria Canavan Media Exam ...read more.

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