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How magazines position their audience

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Magazines How magazines position their audience: Most life style magazines position their audience by adopting a particular mode of address which is aimed to create a relationship between the magazine and it's audience, for example the front cover of FHM (September 2003) includes the following cover lines: 'Dress better than Becks' 'Mess with her head' and 'Biggest ever world sex survey'. These cover lines speak to the audience, which in this case would be men, by saying if you buy this magazine we will show you how to dress better than one of England's top footballers. It identifies with the single male and how to get revenge on your ex it also invites them to be a part of the biggest ever sex survey, this reinforces the bond between the magazine and its audience and makes them feel a part of an exclusive club. ...read more.


The FHM title has been partially covered up by the main image, which suggests that the magazine is well established and no longer needs to show its full identity. The front cover of FHM has typical generic conventions of a male lifestyle magazine, such as the image of a sexy female, it mentions Becks and fashion which has intertextual links with football and has major sexual connotations with the promise of soft porn (Samia's sexy shoot). It also includes inside stories on females and sex (girls on the sofa discuss cocks). The red writing adds to the sexy image as red is symbolic of love, lust and sex and it also helps the magazine to stand out. The FHM magazine fulfils the needs of diversion as it gives its audience the chance to escape from their daily routine through reading about more light-hearted matters such as sex, women and cars. ...read more.


Male lifestyle magazines can also be seen to portray a bias ideology of women as most of the women in their magazines are very pretty, thin and sexy which assumes that all men who read these magazines are attracted to this type of woman. This is not always true of all men and therefore gives a false impression of the male expectations of women. This representation of women is also not necessarily the true reality of what most women look like and could be seen to pressurise women and men conform to this stereotypical expectation of the perfect woman. This would depend on how the specific audience of these magazines position themselves in relation to the text and whether they took the preferred reading and accepted this to be normal, negotiated what they thought and interpreted it how they chose to or opposed the reading totally and therefore this type of magazine may not appeal to them. (Stuart Hall). Louise Lungley ...read more.

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