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I am going to answer the question "How Far Do Magazines Rely On Stereotypes In The Representation Of Gender" by referring to m

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Introduction

I am going to discuss the question "How Far Do Magazines Rely On Stereotypes In The Representation Of Gender" by referring to magazines I have studied which are Cosmopolitan & Men's Health (August 2004 issue), and I will also briefly look at Zoo (men's lifestyle magazine, Issue 86) and Pride (woman's lifestyle magazine, December 2001 Issue). Cosmopolitan is a woman's lifestyle magazine, its target audience is mainly women aged 18 - 35, social class category C2, C1 + B, and according to "Maslow's Hierarchy of Needs" women satisfied by esteem needs as they aspire to look good and stay attractive while having a young and fun personality. Men's Health is a men's lifestyle magazine targeting men of age 18 - 35, of social class categories C2, C1 and B and "Maslow's Hierarchy of Needs", men who need security needs, as they need to satisfy their partners to make sure they stay with them, and also of esteem needs are they aspire to look good, attractive, young and being outgoing. I will also briefly be discussing Zoo and Pride, Zoo being a men's lifestyle magazine, targeting those aged 18-30, of social class categories D, C2 and C1, with "Maslow's Hierarchy of Needs", men who require esteem needs, as Zoo is a young man's lifestyle magazine they will want to have a young, fun and outgoing personality, look good and attract lots of girls. ...read more.

Middle

Page 61 "What you can learn from the Sopranos" is an example of socialization by transforming the audience into an active participant of society through the mass media by talking about the ingredients that make the "Soprano" a successful man, "Mind", "Cojones", "Swearing", "Suit" & "Drink". On page 114, "Six Pack in Six Weeks" encourages the audience to read this editorial which shows them how to get a "Six Pack" therefore they are achieving their aspiration of becoming the ideal image. The editorial on page 67 "7 Signs she's good in bed" is an example of patriarchic view as the male judges how good the woman is in bed. The stereotype created here is from the myth that the man should be "Confident, strong, built, and masculine and looks young and cool" encouraging the audience to aspire to have this ideal representation by following the typical man portrayed in the magazine. Although Pride and Zoo are lifestyle magazines they have their own different stereotypes from Cosmo and Men's Health. With pride, it has a different stereotype as they are targeted at a different female audience. Although it is aimed at black women of 25+ their myth that their target audience aspires to be is the more matured, independent woman look good young and has an outgoing personality. The magazine contains less pictures of men, but mainly women, which reinforces the myth of the woman is independent, and also reinforcing the females to aspire to achieve their ideal image by looking at these women. ...read more.

Conclusion

In conclusion "How far do magazines rely on stereotypes in representations of gender" is that they rely on their myths, myth of femininity for the female magazines and the myth of masculinity for the male magazines, which ensures that the readers continue to read their magazines and is also key for there income as they will be advertising products for companies. They rely on the male gaze in magazines such as men's health as they encourage the men to aspire to have the ideal image of being strong, masculine and toned (reinforced by the front cover of men's health), this in turn encourages the active audiences to absorb the message conveyed therefore they will buy men's health for their different editorials on how to achieve this ideal lifestyle while at the same time they will purchase products advertised in the magazine such as pills and gym equipment. On magazines such as Cosmo the female gaze encourages the females to aspire to become the ideal image represented by Cosmo which is to be good looking, young, sexy. As they want to be attractive they would aspire to become the object of desire for men so that they can be dominant therefore would purchase products advertised in Cosmo to achieve the aspiration, and also continue reading Cosmo so that they can find new ways to become the strong, powerful independent and attractive young woman. ?? ?? ?? ?? Kenneth Tse Media Studies - 2735 Media Issues & Debates ...read more.

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