• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

I am promoting my business in order to create customer awareness of my new shop. If I do not promote my business nobody will know about my business.

Extracts from this document...

Introduction

Task 6 Promotion I am promoting my business in order to create customer awareness of my new shop. If I do not promote my business nobody will know about my business, which means I will not be maximising the amount of customers, and money, which I could bring in to my shop. I will not use an advertising agency to promote my business because it will cost and I will use my own ideas to advertise my shop. Using an agency will add another cost, which I may not be able to afford, to all the other costs I will have when starting my new business and it is one that is not really needed. I will promote my business all year round because there is a demand for golf equipment all year round. Promoting my business all year round will help to make my business in becoming successful as people will know about special offers e.t.c even when golf may not be getting played on a regular basis. If I do not promote my business all year round my shop could soon be forgotten about and people will go to my competitors for goods. ...read more.

Middle

Using posters to advertise is a very cheap and fairly effective way of advertising. Advertising in magazines is a cheap way of advertising. Using magazine adverts is an effective way of advertising but you can only advertise in specific magazines i.e. golf magazines but then these magazines may be viewed by people all over the country who wont travel all the way to Macclesfield to buy golf equipment. Advertising in newspapers, magazines and using posters are effective ways of advertising but can only be used in the local area which means there would be no point advertising in a national newspaper or putting posters up in London when the shop is in Macclesfield as it would cost more money and would be pointless. I will use local radio, local newspapers and posters in local areas to advertise my new shop. I am going to use these methods of advertising because they will target the people who are most likely to visit my shop. I will not use television or magazine advertising because they will not reach my target audience. ...read more.

Conclusion

They administer the British codes of advertising and sales promotion to ensure that adverts are legal, decent, honest and truthful. The main role of the ASA is to make sure that all adverts are suitable, honest and truthful before they are shown on television and radio. The ASA will restrict me from using adverts that are not true, decent or not representative of the products I have to offer in my shop. In my advert I will not be able tell lies about equipment, prices, offers e.t.c or use pictures in my newspaper and poster adverts that are violent or ill mannered. I don't think the ASA will affect my adverts too much because most of my adverts will be in writing and I will only have to tell the truth in order to make them legal. Independent television commission The ITC licenses and regulates commercial television services in the UK except S4C in Wales. They put viewers first by setting and maintaining standards for programmes, advertising and technical quality. The main role of the ITC is to license programmes and to make sure that they are suitable for viewers to watch. The ITC wont affect my advertisements because I will be using radio and posters to advertise my shop. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Gallo Rice: Business Case Analysis

    This situation offered a real opportunity area for Gallo Rice to position itself in the Polish market. Presenting Gallo Oro as a high quality product would distinguish it from other, lower quality competitive products. Communicating value of high quality to consumers would justify higher price.

  2. advertsing agency

    team come up with the promotional campaigns on promoting on different races, bringing different cultures together and different religions together. The word used to express the creative concept is called 'Copy' where the words will be written by the copywriters.

  1. Create ing your own business - create a full plan on a business of ...

    Marketing Mix The marketing mix describes all the activities that go together to make the customer buy a product. The marketing mix shows all the different stages and gimmicks to make a consumer buy a product your marketing mix needs to be within a good range or quality for price, product, promotion and place.

  2. Marketing Media and Audience Feedback

    For example, there is a varying degree of daily content surrounding business and sports. The design and content of The Sun newspaper is often described as being general-interest or journals of current news. It often includes political events, crime, business, culture, sports and opinions in the form of editorials, columns and political cartoons.

  1. The hotels that are my competitors they use the following techniques for advertising: Some ...

    o Because Bournemouth international centre has a website, we could add this new service on it and give people a tour of our conference rooms, which they will be renting out. o I will also advertise this new service on posters, so that everybody can see them o I will

  2. The Hoboken Happenings television show and its accompanying Internet web site.

    Marketing objectives Our objective is to provide current news, history and public interest stories about and from the citizens of the Hoboken and surrounding communities and to become the market leader for merchants, entrepreneurs, businesses, the city and residents.

  1. Does the hardsell to distributors work in a new competitive scenario? Is there a ...

    Please put him down for 3 tonnes at least." And in the same breadth, Desai expressed shock over Girjee's sales performance in relation to the tetra-packed fruit drink 'Healthy'. He exclaimed: " He is carrying unsold stocks of 2 tonnes of 2 tonnes - what happened?' Kapoor explained these stocks represented flavours, which Girjee did not want, but which the food division had insisted on pushing.

  2. Analyse and explain how Nike manage their customer relationships.

    Nike has joined up with some great partner companies along the way to help extend its reach to a wider range of consumers as well as boosting its overall market share. Nike has joined forces with Converse, Cole Hann, Bauer and Hurley, who each cover different sectors of the sporting goods market.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work