Advertising
Television advertising is a very expensive way of advertising. While it is very effective it is not the best way to advertise a golf shop because.
Radio advertising is fairly expensive but a good way to advertise a new business in the local areas as the listeners are the people you are trying to get to visit your shop.
Newspapers are cheap to advertise in and are a fairly good way to advertise because the people living in the area of the shop will see them.
Using posters to advertise is a very cheap and fairly effective way of advertising.
Advertising in magazines is a cheap way of advertising. Using magazine adverts is an effective way of advertising but you can only advertise in specific magazines i.e. golf magazines but then these magazines may be viewed by people all over the country who wont travel all the way to Macclesfield to buy golf equipment.
Advertising in newspapers, magazines and using posters are effective ways of advertising but can only be used in the local area which means there would be no point advertising in a national newspaper or putting posters up in London when the shop is in Macclesfield as it would cost more money and would be pointless.
I will use local radio, local newspapers and posters in local areas to advertise my new shop. I am going to use these methods of advertising because they will target the people who are most likely to visit my shop. I will not use television or magazine advertising because they will not reach my target audience. I am using local radio instead of television to advertise because advertising on the local radio means that I will be aiming my advertisement at the people who are most likely to come to my shop, where as if I advertise on television people all over the country who aren’t likely to visit my shop will see the advert and it will have been a waste of time and money. Radio advertising is also a lot cheaper than television advertising. I will use newspaper and posters to advertise my shop in instead of magazines because I can advertise in any local newspaper or put posters around in the area of the shop. If I advertise in magazines I can only use certain magazines to advertise in because it would be pointless advertising a golf shop in a football magazine, also people from all over the country can read the magazine and wont be bothered about the advert for a shop which is miles away from where they live.
Advertising standards agency
The ASA is the independent, self-regulatory body for non-broadcast advertisements in the UK. They administer the British codes of advertising and sales promotion to ensure that adverts are legal, decent, honest and truthful.
The main role of the ASA is to make sure that all adverts are suitable, honest and truthful before they are shown on television and radio. The ASA will restrict me from using adverts that are not true, decent or not representative of the products I have to offer in my shop. In my advert I will not be able tell lies about equipment, prices, offers e.t.c or use pictures in my newspaper and poster adverts that are violent or ill mannered. I don’t think the ASA will affect my adverts too much because most of my adverts will be in writing and I will only have to tell the truth in order to make them legal.
Independent television commission
The ITC licenses and regulates commercial television services in the UK except S4C in Wales. They put viewers first by setting and maintaining standards for programmes, advertising and technical quality.
The main role of the ITC is to license programmes and to make sure that they are suitable for viewers to watch. The ITC wont affect my advertisements because I will be using radio and posters to advertise my shop.
