Young people are often attracted to logos, which is why the Club 18-30 company have added their very own logo to the advertisement. They also show a graphic of 3 young people having a great time, suggesting that this would happen if people came to the holiday island. The suggestion is they would meet attractive people and party all night – in a way their picture nearly acts almost like a subliminal message to readers.
The text in Club 18-30 advertisement is written in a chatty informal style designed to appeal to a young audience with the odd slang word here and there; “..Tons of bars..”, “..Loads going down..”, “..nuff said..”.
The entertainment facilities which are featured are mostly directed at young people; “..water parks, go-karting, casino..” Would attract a younger general audience. This is especially so when Club 18-30 come to describing popular nightclubs such as “..Tonic..” and “..Garage Heaven.”.
When the Club 18-30 advertisement comes to describing the location of their apartments they also use informal chatty text such as “nowhere you want to go is more than a short stagger” and keep their descriptions concise but of appeal to a young audience.
On the other hand the Forever Young advertisement is clearly aimed at a much older age category.
The heading is presented in plain simple text with a capital ‘M’ for Majorca. There are not so many subheadings but there is lots of formal text used in the page. This is again clearly aimed at old people who have a lot of time on their hands to read, and tend to like more information on things.
Two pictures are displayed within the advertisement; one of a Cathedral, which again an older generation may find interesting. The other illustration is of a luxury hotel showing people relaxing beside the swimming pool.
By mixing up pictures two generations are targeted for this advertisement: families and oldies.
The Forever Young advertisement is written in straightforward Standard English (formal), giving the details about the holiday in clear detail form.
The entertainment mentioned for the Forever Young holiday suggests sports that would appeal to older folk such as “..Golf..” and again mixing it up with a family sport “..Tennis..”.
There is clearly a targeting of a different audience here in respect of these two advertisements by their use of; language, pictures, fonts, headings, subheadings and colours used within the advertisements.
