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I have been set the task to advertise and promote a fictional film through a trailer or poster.

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Introduction

Media Brief I have been set the task to advertise and promote a fictional film through a trailer or poster. I have chosen to produce a poster, as I believe it is less time consuming and my work would be more flexible as I already have a digital camera at work. My advertising will consist of a teaser poster and a main poster. I will advertise my movie in Newspapers such as the "Sun" to attract my primary target audience, which according to my research are teenagers between the ages of 15-18. To attract people from an older generation, who are my secondary target audience, I will advertise in newspapers such as "The Guardian" and "The Times" which due to my research is read by people aged between 20-45 and above. The movie will have a certificate of "15" as the features in the movie consist of a violent action and an overdose of blood, due to its action/thriller genre thus is inappropriate for children under the age of 15. ...read more.

Middle

The title of the movie can be a vital point in attracting people. In my title I will try to hold some intrigue and make the audience think, as my survey revealed that viewers like to be challenged and get bored quickly with predictable movies. Word of mouth advertising will also help in my advertising because it can be more effective than other resources of advertising. This is because the audience is more likely to take into account the views of their family and friends. Consumers will watch this movie; tell their friends about it and then this will hopefully influence others to go and watch it. My movie "Disillusioned Minds" is about a gang of youth in the suburbs of New York. It will portray their way of life and the pain and suffering they have to endure everyday of their lives. Then we fast foreword 20 years and see how their childhoods have affected the rest of their disillusioned lives. ...read more.

Conclusion

I have decided to take the photos when I go on a trip to a concert and will sleep outside in a tent, which will be the perfect time to see a sunset. After taking several photos I will pick two, which will be my teaser poster and my main poster. When I have chosen two I will use Photoshop 7 to personalise it and create my poster. Firstly I will do my teaser as it will set the ground for my main and I can get ideas for the main poster while creating the teaser. After completing my posters I will evaluate my work and see what I could have done differently to make my work better and suggest improvements I could have made to it. The research which I have carried out has helped me immensely in creating the poster I could to accommodate my target audience. In my research I found that the cast and title of the movie are vital points to attract people. ...read more.

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