I have been set the task to advertise and promote a fictional film through a trailer or poster.

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I have been set the task to advertise and promote a fictional film through a trailer or poster. I have chosen to produce a poster, as I believe it is less time consuming and my work would be more flexible as I already have a digital camera at work.

My advertising will consist of a teaser poster and a main poster. I will advertise my movie in Newspapers such as the “Sun” to attract my primary target audience, which according to my research are teenagers between the ages of 15-18.

To attract people from an older generation, who are my secondary target audience, I will advertise in newspapers such as “The Guardian” and “The Times” which due to my research is read by people aged between 20-45 and above.

The movie will have a certificate of “15” as the features in the movie consist of a violent action and an overdose of blood, due to its action/thriller genre thus is inappropriate for children under the age of 15.

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I also produced a survey as part of my market research, which helps me to focus on my target audience and meet their requirements. As my research indicated teenagers enjoy horror and action genres above any other and that is why I kept to that genre.

I will use a brand image as a technique to sell my product, as I will not just be selling “Disillusioned Minds” but it will help to sell a set of values. So my aim is to make my movie a brand image which people will be able to relate to ...

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