• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

I will be analysing two adverts about what message is created through the design and layout of the advert. Barnardo's used different effects to achieve their results

Extracts from this document...


28th October 2004 Barnardo's English Coursework Companies use advertising because it is a good way of getting a message across to the reader, to inform them or to sell them ideas. Advertising is a good way for charities to get donations because they can inform the public as to what the particular charity is about by using different methods to get the readers attention. To get the reader attention some companies use lots of bright pictures or colours, or by using shock tactics. Shock tactics are a good way to get the readers attention because they make the reader feel guilty not helping the person portrayed in the advert. Barnardo's and a lot of other public heath and safety awareness adverts also share this tactic. Most of the advertising you will see is to promote a product. Nike, Reebok and Umbro are only a few companies who use this method of advertising to promote their product. This is a good way because it will bring the product into the reader's mind, so that they will either recognise the product or will remember it. It will also boost the sale of the product advertised and so in the long run, it will increase the companies overall sale. ...read more.


These advertisements are suggesting many social concerns and attitudes in the 1990's. In the 1990's the social problems that became more common were child sexual abuse, homelessness and children affected by HIV/AIDS. Barnardo's were aware and became concerned. This is why they launched this series of adverts. The adverts, which I intend to analyse, are the one of Carl White and the one of the girl sitting on the sofa. The layout of the adverts has the children presented to shock people because they are being abused or they are abusing themselves. The picture fills up the whole page and the writing describing the picture is in small text. The one of Carl has the information in the bottom right corner where as the one of the girl has it next to her. This is because Barnardo's want the reader to see the picture first and then read the text as the picture will grab the reader's attention and make them want to read the writing. The camera angle of the girl sitting on the sofa is directly in front of her at her eye level. This creates an effect as if the girl is looking at and pleading to the public for help. ...read more.


Some people might feel upset, shocked or even unsure about the adverts. When our class were first showed this set of adverts most were shocked by them and most people gasped. In my opinion, I think that this series of adverts is successful. I think the strengths of this set of adverts are that the audience is made to feel sorry for the children in the adverts. The language used is very emotive and so the audience is made to feel guilty about not doing anything to help. Because of this the audience is much more likely to be persuaded to phone up and make a donation. The adverts attract the readers' attention because they have used many different effects including shock tactics and bright colours. I think that Barnardo's have made a good decision advertising in national newspapers because the majority of adults reading national newspapers are likely to see at least one Barnardo's adverts in the newspaper. The potential weaknesses of the adverts are that they are hard-hitting and some of the public may not agree with the way in which they are advertising especially if younger children were to see it. If they were to see the adverts, most children wouldn't understand them and possibly feel emotionally shocked by it. By Chris Corbett 11BM ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Analysing an Advert - Fujifilm

    The Picture on the living room wall has a vague affluence as the advertisers didn't want a distraction so they placed a dull abstract painting using pastel colours as oppose to a herd of wildebeests charging towards the audience. In this advertisement there are many visual techniques used.

  2. Marketing Media and Audience Feedback

    It is realistic to say that the pricing policy of the newspaper does not represent a large investment for the potential reader. In the decline phase, The Sun tried to maintain its high price, although in reality it was forced to low the pricing and to bring out newer designs.

  1. Media Analysing 2 holiday adverts, india and disneyland paris

    roof, this also suggests a calm area but it also shows the luxury of the environment it also gives an image of India as historic but exciting. The final image in landscape has a number of steps leading up to a small building on the top.

  2. An investigation Into The Different Marketing Language of Holiday Brochures For Different Age Groups.

    Club 18-30: golden, well-equipped, volcanic, attractive, delights. For this part of my analysis I am looking at the pages that introduce Cyprus as a holiday resort, in all three brochures. Encoded in the description of Cyprus in Forever Young, is a mental picture of warmth, light and health.

  1. Compare two advertising leaflets for the RSPCA and Christian aid.

    Having text with a background is quite effective as it's almost like speech bubbles coming out of the room. The cat is shown "soiled with faeces" as she is living in "filthy cramped condition." They have also shown kittens who are also in the same position, as the cat is in.

  2. The case used in the moot was the case of Kay v Hindmoor.

    it was held that the advertisement was an offer and that ABTA had a contractual obligation to reimburse the cost of the plaintiff(s)

  1. Charity Adverts Evaluation

    Shop care for your lips, it will also help raise much-needed funds to support women and children experiencing domestic violence. The new Mint Lip Care Stick is being launched on 21 April as part of The Body Shop 'Stop Violence in The Home' campaign for 2005.

  2. Essay on sexual stereotyping in two advertisements

    This is another example of prejudice. Also, studies have shown that parents tend to spend more money on their sons than they do on their daughters so the advertiser may have been thinking that parents will be willing to push the boat for the male sex so why not up the price.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work