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I will be comparing the front cover of a broadsheet and a tabloid newspaper on the day that labour won the 2001 Election. To do this I will be concentrating on three main attributes, which are design and layout, content and language.

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Introduction

Media Coursework In this piece of coursework I will be comparing the front cover of a broadsheet and a tabloid newspaper on the day that labour won the 2001 Election. To do this I will be concentrating on three main attributes, which are design and layout, content and language. First of all I will look at how effective the design and layout of the front cover is. On my chosen tabloid, The Sun, there is of course the bright red Sun logo but even more striking is the headline, "Blair's Back." This headline is over double the size of The Sun logo. There is then on the left-hand side of the page a big picture of Tony Blair. Below the big heading is a sub heading which reads, "Labour romps in with epic second landslide." Below the sub heading is a small section of text that carries on inside the paper. Overall the design and layout of this front cover is quite effective because the bold headline stands out and really hits you in the face which makes you want to buy the paper to see what the headline means. ...read more.

Middle

There is also a lure at the bottom of The Times. It reads, "The Times Today: page 2. Crossword: p 32. Media: Times 2, p 21-25. TV & radio: Times 2, p 27-32." This also encourages the buyer to buy because there are other things inside apart from news. The photographs on both papers are also important. In the Sun it shows a smiling Tony Blair in a shirt and tie. I think that the picture is trying to say that Tony Blair is happy to be back in office and he is going to try his hardest to make a difference. In The Times there are two photographs which show a very similar thing. Both of the photographs show Tony Blair acting very relaxed with his family. The bigger photograph was taken this year just before the election but the smaller one was taken in 1997 before the election. I think the photos are trying to say that Tony Blair is almost taking it too easy and that he thinks he has already won. The headline of a newspaper and the way it is presented is also very important. ...read more.

Conclusion

In the article it also gives you all the statistics to show you by how much Labour won, as if they haven't already! "The ITN exit poll gave Labour 417 seats." The Sun's article is also very brief with not much detail in it. The Times' article though is very different. It has a very neutral attitude and it is almost being unfair to the Labour party. In the article the writer raises the issue that although John Prescott has been given a new title he has been doing that job all along. "Mr Prescott is being switched from his role as Environment Secretary to become Mr Blair's deputy in fact as well as name." The writer then raises the argument that John Prescott won't be with Labour come next election. "Even so, some ministers believe it will be surprising if he stays in the Government throughout the new Parliament." The article in this paper is a lot longer and more detailed. The language in the two newspapers is very different. This is because The Sun appeals to the working class person where as The Times appeals to the more professional classes. That is why The Times uses more sophisticated language and The Sun is very blunt and to the point. By: Nicholas Graham ...read more.

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