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I will be looking at the way television has an impact on the way has an affect on the way globalization, culture and identity is formed. To look at this I will be looking at the way America is a dominant force when it comes to marketing there shows to

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MS3408: Television and Cultural Change. CW 2 U0207014 In terms of national identity, identify and analyse some of the roles television plays in the processes of globalization and identity formation. Discuss with reference to at least two British TV programs. In this essay I will be looking at the way television has an impact on the way has an affect on the way globalization, culture and identity is formed. To look at this I will be looking at the way America is a dominant force when it comes to marketing there shows to other countries and the way British shows have difficulty being accepted and also how British shows manage to create an identity through they way they act. American sitcoms have been a constant success in this country with such successful imports such as Friends, Seinfeld and Frasier, but what is the reason for there success in this country, looking at globalization, culture and politics I hope to discover why this is. First I will be looking at what globalization is and how this affects the way different programs from around the world are received, I will look at the differences in culture between not just the UK and America but various other countries that there shows are exported to. ...read more.


However this is a hard thing to do, due to the fact of Americas power and there development of new technology that has helped bring forward the Television, so with countries accepting this new technology there are therefore also accepting the influx of America shows. Although there is a reluctance to accept these shows, I'm not talking about a reluctance to accept one or two shows I'm talking about accepting a lot of shows that outnumber countries own creations., however when the shows are shown and they become a success the channels controllers decide then to import more and more shows therefore they will start to outnumber there own shows. But if they are so against then importation of these shows why do they import so many, it's because they are a success and they attract viewers, this will now lead on to why are these shows successful in our country. In Britain the dominant television company was the BBC this had dominated the television scene since it was created in the 1920s, until 1954 when the television act brought commercial television into the frame. The first such television station set up was Independent Television (ITV). ...read more.


Compared to British television stations, American networks are by law not allowed to produce any primetime material, therefore this stations rely a lot on production companies to make there shows, this is the complete opposite to the BBC, who will produce there own shows. But even though our stations produce our own shows, and American networks rely on outside productions companies, why is it that there shows are more successful in our country than our shows are in America? Is it to do with culture, already have I explained the difference in the way that the American and British television systems are different, but why is it that we easily accept these shows on to our channels. One reason I believe that these shows are shown over here and why there is so many is that fact that the majority of the American shows are shown on channel four, channel four being the channel that is most like a American network as it relies on independent productions and therefore will export shows that are successful in other countries. Looking at American shows compared to British shows, British shows tend to be more about there won culture and how Britain is, although there is a tendency to see that Americans are very patriotic, I believe that this is not represented in there shows compared to British shows. ...read more.

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