Good Quality Clothes Shop
Motorcar Repair Garage
Music Shop of All Categories
High Quality Shoe Shop
Hardware Store
Estate Agents
Book Shop
(This is a copy of the questionnaire I asked)
The results of the questionnaire are shown in the table below.
The evidence in the above graph suggests that the people in the area of Gravesend would like to see a new music shop. The next questionnaire that I shall ask is shown below.
Questionnaire
- Are you happy with the amount of services and amenities in your local area?
Yes •
No •
- If your answer was yes, please could you write below what you think could be built?
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
- Are you a frequent buyer of CD’s?
Yes •
No •
- If yes, what music do you listen to?
Rock •
Metal •
Classical •
Rap •
R ‘n’ B •
Pop •
Reggae •
Jazz •
Blues •
- Is there a music shop in the vicinity (not including Supermarkets)?
Yes •
No •
- Would you find that a Music store which supplies not only recent CD’s, but also a vast range of all music and music on all mediums e.g. LP’s, old hat, cassettes, DVD’s, Minidisks
Yes •
No •
- If no, what would you like in your local area that could be of benefit to the local community?
_________________________________________________
_________________________________________________
_________________________________________________
- What prices are you willing to pay for a CD/ music medium of your choice?
£1 - £10 •
£11 - £20 •
£21 - £30 •
£30+ •
And now for some questions regarding you, if you don’t mind.
- What gender are you?
Male •
Female •
10. What age group do you fall into?
-16 •
16- 20 •
21- 30 •
31– 40 •
41- 50 •
51- 60 •
65 + •
11. Which wage bracket do you fall into?
-£20k •
£20k- £30k •
£40k- £50k •
£50k+
Thank you, for answering this questionnaire, it has been greatly appreciated.
(This is a copy of the questionnaire I asked)
Location of Business Premises
So far, the questionnaires have proved very useful in the location factor of my new business. As most of my potential customers are in the Gravesend area, therefore it is sensible to assume that the business will have the premises in Gravesend town centre. Currently there are no premises available in the Gravesend area, which has put a halt to the plans, but the local area surrounding Gravesend will be looked into.
The nearest competition to Gravesend for the music store is in Gravesend centre. These shops are Sanity; the shops below are all secondary competition.
Woolworths
WH smiths
Tescos
There is a premise available for rent in Gravesend along the High Street, and the shop for rent is opposite Woolworths. This would be a good location because it will be in a key location within the town.
The advertisement above is from:
It shows that the property is in a “prime High Street Retail Unit”. This is essential in order to achieve my primary objective (in terms of reference). The price of the location is £1,200,000 if the property was to be built, or the yearly rent of the property is £75,500.
There is slight secondary competition in the vicinity of the property in the form of Woolworths™. Woolworths is over the road from the property. On each side of the location there are Peacocks™ and the National Autistic Society.
