• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Impulse - Goddess Body Fragrance Advertisement

Extracts from this document...

Introduction

Impulse - Goddess Body Fragrance Advertisement The advertisement that I have chosen is the 'Impulse' anti-perspirant spray advertisement that was in Glamour magazine, which has an audience of stylish young women. The advert is targeted at the women who would read a magazine like Glamour because it is a women's fragrance and because the picture at the centre is of a young beautiful woman. It is based on the same idea as the television advertisement for this product that was on at the same. The television advertisement is about a woman who keeps her spray in her handbag. When she opens her bag to use her deodorant, a tribe of little people who live in her bag look up out of her bag at her. ...read more.

Middle

The advertisement relies on the slogan and image at the centre to get the attention of the reader and to get the right effect. The image is of a pretty young woman with light shining around her to suggest that she is holy and that she is looking down from heaven. The people of the tribe are looking up at her and praising her with their hands raised high. This shows that she is highly respected. Also the tribe are beneath her, which suggests that she is powerful. These are the qualities that reader of the advertisement aspires to when they see it in the magazine. On closer inspection of the picture it can be seen that everyone in the tribe is male. ...read more.

Conclusion

The lack of words can be good because people generally do not want to read too many words. If there were more words the reader's attention may be lost or the words may distract the attention from the image. Instead of identifying the product as just an anti-perspirant, it is called a body fragrance as well. This is a pleasant way of describing the product and gives the impression of a sweet smell and this is appealing to the reader. Overall the advertisement suggests to the reader that the user of this product will become like a goddess. This means they will be more confident, powerful and attractive. These attributes are very appealing to the target audience for this advertisement. It gives the impression of worship and adoration towards the woman in the picture and this is the type of respect the reader may aspire to. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Decode the representational symbols in an advertisement which is selling alcohol.

    This would help them to recognise the beer easily. Each of the advertisements has successfully used colour. The colour in advertisement 1 has created a contrast by using the colour cream of the background and the dark black of the woman's hair.

  2. Marketing Media and Audience Feedback

    difference between particular tabloid newspapers, where a large majority are priced at around 35p to 70p although broadsheets are known to be higher. It is realistic to say that if The Sun was to drop its prices, it would attract many customers away from its competitors such as The Times, unless this newspaper also did the same.

  1. Identify a narrative subject depicted by both Gitto in the Arena Chapel and Duccio ...

    In this scene, the patron Scrovegni is being judged. This is like where people are judged before entrance to Heaven. In this case, Scrovegni has made up for his fathers wrongs and he is featured in the scene, symbolizing he is now forgiven and accepted by the community again.

  2. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    to read the bold text, 'Amie has a Mother & Father who love her...' Language plays a very important part in the day to day running of our lives. We are often influenced by language that is used in television, newspapers and radios.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work