• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Impulse - Goddess Body Fragrance Advertisement

Extracts from this document...

Introduction

Impulse - Goddess Body Fragrance Advertisement The advertisement that I have chosen is the 'Impulse' anti-perspirant spray advertisement that was in Glamour magazine, which has an audience of stylish young women. The advert is targeted at the women who would read a magazine like Glamour because it is a women's fragrance and because the picture at the centre is of a young beautiful woman. It is based on the same idea as the television advertisement for this product that was on at the same. The television advertisement is about a woman who keeps her spray in her handbag. When she opens her bag to use her deodorant, a tribe of little people who live in her bag look up out of her bag at her. ...read more.

Middle

The advertisement relies on the slogan and image at the centre to get the attention of the reader and to get the right effect. The image is of a pretty young woman with light shining around her to suggest that she is holy and that she is looking down from heaven. The people of the tribe are looking up at her and praising her with their hands raised high. This shows that she is highly respected. Also the tribe are beneath her, which suggests that she is powerful. These are the qualities that reader of the advertisement aspires to when they see it in the magazine. On closer inspection of the picture it can be seen that everyone in the tribe is male. ...read more.

Conclusion

The lack of words can be good because people generally do not want to read too many words. If there were more words the reader's attention may be lost or the words may distract the attention from the image. Instead of identifying the product as just an anti-perspirant, it is called a body fragrance as well. This is a pleasant way of describing the product and gives the impression of a sweet smell and this is appealing to the reader. Overall the advertisement suggests to the reader that the user of this product will become like a goddess. This means they will be more confident, powerful and attractive. These attributes are very appealing to the target audience for this advertisement. It gives the impression of worship and adoration towards the woman in the picture and this is the type of respect the reader may aspire to. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Decode the representational symbols in an advertisement which is selling alcohol.

    This would help them to recognise the beer easily. Each of the advertisements has successfully used colour. The colour in advertisement 1 has created a contrast by using the colour cream of the background and the dark black of the woman's hair.

  2. Marketing Media and Audience Feedback

    Much of the content of the newspaper has claimed to be jingoistic, racist and homophobic although the design of the newspaper has been highly recommended to other tabloids. More generally, The Sun has been criticised since its launch for its sensationalism, which on occasion has led it to publish stories

  1. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    The advertisement often repeats the phrase 'a code', for e.g. 'a new code of conduct', 'a code that saves lives', 'their code is tough enough', and 'a truly restrictive code'. This repetition is used for emphasis, it is drummed into the readers head that some code of conduct is needed.

  2. Identify a narrative subject depicted by both Gitto in the Arena Chapel and Duccio ...

    Because of their larger size, it feels as though they don not fit in, though they are the most important figures. It creates a sense that Jesus and Judas are in a way separated from other figures. Giotto uses the style of separating the main figures from things other figures.

  1. I am aiming to sell the fragrance by advertisement and I am hoping that ...

    After playing around on it and finding out what everything meant, I got used to it and found it much easier and apart from that there was really no other problems. I think that the form of my products are very effective as they show understanding of perfume advertisements and

  2. Analysis of a magazine advertisement - Seiko Watches

    The text attributes utilized here give very good effect. Using the white font color on top of the dark background over the advert makes it all stand out, but it works especially well her, as this slogan is the only text in that area of the advert. This means that the consumer notices this text before the text below.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work