Its major products that it sells are:
Audio (home/ portable/ car audios and car navigation systems GPRS)
Video (video/digital cameras, video decks, DVD-Video players/recorders and Digital-broadcasting receiving systems)
Televisions (CRT-based/ projections/ PDP/ LCD televisions, projectors for computers and display for computers)
Information and Communications (PC, printer systems, portable info PC, broadcast and professional use audio/video/monitors and other professional-use equipments), Semiconductors (LCD/ CCD and other semiconductors) and
Electrical components (optical pickups, batteries, audio/video/data recording media, and data recording systems).
Sony Corporation is a Plc (Private Limited Company). Sony is in the secondary sector because they are in the manufacturing sector. They manufacture and sell the products listed above. That’s why Sony are in secondary sector and thereafter its products are been been sold to its consumers for resale to the general public.
Sony is divided into various different departments as shown below.
Sony’s aims:
- To be the marker leaders in all products that they manufacture from mini disks to cd players, video cameras to televisions and to compete with its competitors and stay at the top of the market as best as possible.
- To make profits
- To meet all expectations of Sony customers worldwide/ customer satisfaction
Sony’s Objectives:
- To make a profit (surplus) and growth.
- To manufacture high quality of products and services.
- To increase market shares and segmentation (type pf people to be advertised at. I have attached and article that shows the segment it’s advertised to. Article No 2)
- The "Environmental Vision Towards Sustainability" works from the highest concept to the most specific targets to realize a sustainable society.
At the moment they are trying to compete with Nintendo portable with the new Sony PSP.
In this assignment my Sony Product is the new PSP play station by Sony Computer Entertainment, its currently running a national promotional campaign advertising the new PSP on T.V, Newspapers, Magazines, Bill Boards, and Posters.
PSP (Play Station Portable) is a handheld device. It’s capable of showing
photo’s , play music , play video’s and play the play station 3D game with a UMD(Universal Media Disc), where you have a mini slot in for the disk game. The PSP is measuring 6.7 by 0.8 by 0.29 inches, the body feels well built and solid in one’s hand. The centerpiece of the handheld is its especially impressive 4.3-inch wide-screen display (480x272 pixels, 16.77 million colors) PSP comes with the following accessories: AC adaptor, battery pack, car adaptor, white headphones with remote control, memory stick Duo, and PSP pouch and wrist strap.
The PSP will be promoted in different areas varying what media services facilities it may have. They could use all on the following services but again it my vary: Promotion can be done trough television, radio, newspapers, magazines, leaflets, billboards, internet, targeting a few segment of hotmail, yahoo account holders, Sony delivery trucks, pvc rack sing on 4x4 vehicles and also being promoted by all its main retailers such as: SONY CENTRES, GAME, HMV, ARGOS, DIXONS GROUP (DGS International plc) and ECT. The way PSP is advertised is by; TV adverts ( advert show during certain time, for example since the PSP is aimed at young adults then an advert will be show between 4pm and 9pm when young adults come from school and watch there daily programmes such as the Simpson’s, friends and ect), Magazines ( special game magazines), Newspapers, Internet and ECT.
The ‘place’ describes the marketing decision where the products (PSP) can be bought from. This means availability of products at the place of sale, where consumers will be able to buy from. This can be sold by the company itself (Sony), retailers (SONY CENTRES, GAME, HMV, ARGOS, DIXONS GROUP (DGS International plc) JOHN LEWIS, I.T and ECT) from the internet, television shopping channel and ECT.
The package is varying similar to a Nokia phone package that it comes in. Packaging is not very important in this promotional campaign because the PSP has its package where the electrical board are hidden inside the actual body frame of the PSP. This box is to store the console and it’s accessories that they come along with it.
The above company TWBA/London are currently doing a national promotional campaign behalf of the Sony PSP Play station. The above is a advert currently being promoted by TWBA all over the united kingdom promoting the PSP.
The above box is the packaging of the Sony PSP. The box is designed for storing the following single accessories named below:
- 1 x AC Adaptor optional of Car AC Adaptor
- 1 x Battery Pack
- 1 x Headphones
- 1 x Remote Control
- 1 x Memory Stick Duo
- 1 x Wrist Strap
- 1 x PSP Console
Company websites that I used as part of my research were:
