• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In this essay, by answering these 12 questions I intend to offer a brief, but critical & evaluative assessment, of the impact of advertising, consumerism and the media.

Extracts from this document...


Answer the following questions (approximately 100-200 words for each) In this essay, by answering these 12 questions I intend to offer a brief, but critical & evaluative assessment, of the impact of advertising, consumerism and the media. * What according to Diamond creates communication technologies, & what is the impact of the telephone, as one example? The creation of communication technologies, such as the telephone systems or hand-held mobile phones, can be understood as both a commercial business driven by & distributed for the purpose of profit maximisation, and as a product of creative, intellectual activity, highlighting it's dominance in technological progress. However we are obliged to make cultural observations on the creation of these technologies (especially the telephone) & the roles they play, & affect they have on/in society. Stanley Diamond, in his works 'In Search of The primitive: A Critique Of Civilisation', explains how the introduction & mass production of these products are their to "...Absorb & displace attention from the isolation & frustration that its form of society generates; these objects & services then become necessary, a sign of progress, a proof of prestige for those who "own" them...A way of holding the people at large...They are in other words addictions." (Diamond, pp44, 1987) Even the way in which we use the telephone is a reflection of us as a society. ...read more.


You do not only by an object: You buy a social respect, discrimination, health, beauty, success, power to control your environment. The magic obscures the real sources of general satisfaction because their discovery would involve radical change in the whole common way of life." (Williams, 'The Magic System', pp188/9, 1969) Magic is not a single unified system, but a process, a mythical way of doing things, a transformation of a system. Magic is a tool around which misrepresentation may take place; it always involves a misrepresentation of time in space or of space in time * Who owns the media & how does that affect media information? Most media organisations are often owned by multinational, multi-million pound corporations, that are often involved in a number of business ventures apart from the media. They view the use of media as one component for broader campaigns. Media content can be seen to reflect the ideology of the particular owning corporation, with concentration of ownership & lack of diversity key issues. These corporations "Sell their product to a market, & that market is of course, advertisers." (Chomsky, 'What Makes Mainstream Media Mainstream', pp22, 1997) Commercial TV stations, radio stations & most newspapers receive most or all of their income from advertisers. The media are a means of exposing audiences to advertising, with media corporations selling a product (audiences) ...read more.


Above we have already discussed ownership & ideology of various media & media corporations. But we are often unaware of the power of these media & its connections to shape society or (at least the dominant culture's society) to fit in with the political & economical ideology of the controlling forces. I for one do not want to be subject to what can be fundamentally labelled as brainwashing, to fit into a particular train of thought or belief systems. As globalisation becomes ever more prominent, the role of advertising, consumerism & the media also increases. While consumption has been a part of our history, the level of mass consumption beyond basics is now a fundamental part of our culture. Advertising consistently promotes the myth ideology of consumerism, that we must (or should I say to for a better word, NEED) more & more products in a rapidly expanding world. However without failing to realise that it is just this consistent over absorption of the worlds natural resources, & the ever increasing gap between rich & poor, that is threatening humanity as a whole. We have already done almost irreparable damage to the Worlds resources, yet the media, advertising & consumer ideology fail to report this. For they know that with the decrease in consumption, the whole unstable structure that they have thought for nearly a hundred years to maintain, will be threatened with collapse. ?? ?? ?? ?? 5 1 Jerome Witter 03019019 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Internet section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Internet essays

  1. Marked by a teacher

    "Digital Media is having a big impact on many things in this age. Examine ...

    3 star(s)

    For example, film clips and original recordings of radio broadcasts can be integrated with a textual account of events leading up to the Second World War in a history lesson. Virtual Science lessons can take place, where equipment and materials are insufficient; students can work on a digitally mastered piece of software that allows the experiment to occur virtually.

  2. Write an essay describing how new media technologies affect you, your family and friends ...

    may limit the child's use or filter the system so that they cannot access the chat rooms. If a teenager arranges to meet up with a person that they believe to be of the same age group as themselves, to discover that they are not the person they described themselves

  1. In assessing the competitive position of a large online trader, we would use the ...

    Internet Users Latest Data Population ( 2004 Est. ) Source of Latest Data 1 Sweden 74.6 % 6,722,576 9,010,700 Nielsen//NR Aug./04 2 Hong Kong 72.5 % 4,878,713 6,727,900 Nielsen//NR Aug./04 3 United States 68.8 % 201,661,159 293,271,500 Nielsen//NR Aug./04 4 Iceland 66.6 % 195,000 292,800 ITU - Dec/03 5 Netherlands

  2. Does the exposure to violence in the media cause increased levels of aggression and ...

    This interactivity and technology is increasing with every version of a game so when will it get to a point where players are no longer satisfied with murder in a constructed reality? Grand Theft Auto presents the audience with a constructed reality.

  1. This essay critically discusses the social issue of homelessness and its impact on young ...

    They found many young people wanted to assert their independence which brought them into conflict with other family members. 'However, this could be said regardless if young people were from a MEG or not' (my emphasis). A second cause of homelessness in MEG is domestic violence and this was mainly significant for Indian and Pakistani women.

  2. An explanation of the impact of availability of electronic information on individuals and society.

    The police also use other forms of accessing electronic information, such as radios and mobile phones. This has the positive effect that the police can use their database to search for possible suspects for a crime. This means that the better communication can lead to better and faster justice.

  1. Critically analyse and evaluate current developments in consumer behaviour in relation to one transport ...

    Some activities offered by Cunard's Queen Mary 2 cruise include: Illuminations - "Take a virtual ride into outer space, view the stars and other visual spectacles or take a course on celestial navigation in Illuminations, Queen Mary 2's full-scale planetarium".

  2. Interactive Media Strategies

    or chat online and discuss about the product online make customers happy and satisfied and leads to social integration. 5 Consequences: Blumler and Katz (1974, p: 142 cited in Mc Quail 2004) believes that the consequences from media exposure leads to "unintended ones".

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work