• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In this essay I am going to compare two categories of advertisements, one from 'Telecommunications Direct' and the other from an 'Orange' brochure, both of the advertisements are on the subject of 'mobile phones'.

Extracts from this document...

Introduction

Media Coursework: Comparing Two Advertisements In this essay I am going to compare two categories of advertisements, one from 'Telecommunications Direct' and the other from an 'Orange' brochure, both of the advertisements are on the subject of 'mobile phones'. For each of these advertisements I will compare its purpose, content, layout and use of language to show how they advertise the products and how it appeals to the audience. The purpose and content of the advertisement from 'Telecommunications Direct' is to target not a specific audience but an audience who are fascinated by the word 'FREE' such as people who are short of money. The word 'FREE' is referred very frequently used to persuade the customer to purchase the product as it includes "FREE mobile phone", "FREE Connection", "FREE Itemised billing", "FREE portable..." The seller has a indistinctive image 'Telecommunications Direct' (hidden at the bottom of the advert) and to show much of the most common word "FREE". The word "free" reminds me that mobile phones about 5 years ago were once in the luxury category, and at that time it was only used for business use only. Now wherever you go you see mobile phones everywhere even children aged 10 have a mobile. Mobile phones have given a big impact on the market. As so many people have mobile phones there is so much competition going on between companies so as you can see this advertisement is trying to convince the reader to think of saving money. ...read more.

Middle

The advertisement is trying to achieve maximum attraction and to do this the advertiser has mentioned the word "FREE" on every white-colour writing on black-colour boxes, as it is eye-catching to the audience. The language used in the advertisement from 'Telecommunications Direct' is very persuasive. Words used such as "FREE" is very influential to the audience, it gives an enormous impact to the readers feelings. * 132 hours standby * 4.5 hours talk time * (Under optimum conditions) * Vibra call alert * Chat messaging As shown above, the specifications of the mobile phone (Nokia 3310) are beneath the visual picture of the Nokia 3310. They are written in small and short bullet points because the information is not so much crucial for the writer as the writer knows that the word "FREE" is the most vital word in the advertisement. "25 HOURS OF FREE CALLS" and "NEVER USE YOUR HOME PHONE AGAIN!" are related together in a factual way. It is true that landline phone calls are charged at a fixed rate, to the same extent mobile phones have some free-of-charge talk time for example in this advertisement 'Telecommunications Direct' has gave us a few options such as one package which offers "200 minutes FREE CALLS *peak/off-peak monthly". I admire this type of language by the advertiser as it appeals to the audience and backs-up the advertisement. ...read more.

Conclusion

"...There is a wide range of press on covers to choose from, including some designed exclusively for Orange" this shows how exclusive Orange is and how highly competitive it is with other companies such as 'Telecommunications Direct'. " Did you know? That some accessories can actually damage your phone? Orange carry out rigorous product testing to ensure that this will not happen." The advertisers have proved to the readers that their products are safe to use. Aggressive words like "rigorous" have a very large impact to the readers. All this use of language finally verifies to the audience that Orange products and services are limited or exclusive. I concluded that the advertisement from 'Telecommunications Direct' use of language was more persuasive than Orange's brochure as it had such words like "FREE" which caught the audience's attention. 'Telecommunications Direct' gave a feeling to the readers, as it was a very small advertisement and contained less text than visual pictures. Also 'Telecommunications Direct' used friendly and informal tone phrases such as "Never use your home phone again!" it backed up the advertisement and helped achieve a maximum attraction. The layout from Orange's brochure was well presented like it was from a magazine article. The layout used in 'Telecommunications Direct' was very persuasive as it was written all in large bold font, which caught the reader's eye. This ad looked if it was from the newspaper. Overall I enjoyed reading the advertisement from 'Telecommunications Direct' as it was well presented and the writer used persuasive and 'catchy' words. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. An analysis of 5 cars advertisements assessing Image, Layout, Colour, Language and Effectiveness.

    This device is used so that families can be attracted into buying the car. The box is once again below the picture, and highlights the new features such as, "Brake assist" and "Traction Control". This is another device used to attract those people who are interested in these new features of the car.

  2. In this essay I will compare two advertisements both of which are marketing motor ...

    It is the main feature with most of the attention drawn to it, whereas the Fiat Seicento 2Tone is placed at the top of the page, with a wider spread surrounding. The setting of each advertisement has a similar connection to the type of car and the audience they are persuading.

  1. Marketing Media and Audience Feedback

    The newspaper uses photographs to illustrate stories and use editorial cartoonists to illustrate writing that is opinion, rather than news. These content features are carefully considered to ensure design is effective and achieves maximum efficiency. Sections and supplements combine with features to create the content for the newspaper, where design refers to the order of items.

  2. How Media Texts Persuade Us.

    We are given a different interpretation of the word average - here it is mean, thus everyone has the capacity to be heroic. There is also the language incorporated in the Peugeot slogan: "The drive of your life." This suggests that with a Peugeot you can achieve a life of meaning and gain an adventurous lifestyle.

  1. Choose two advertisements that are closely related. Compare and contrast the two advertisements.

    The writer makes the comparison between them. Some people feel the same about computers and children. 'They're irrational'. 'When you try to communicate with them, its like you're not even there.' It's as if the writer personifies the computer as a child within the first two paragraphs of the article.

  2. Marketing Promotional Strategy - A Mobile Phone Network for Marks and Spencer

    I will also try to target the older middle classes, as they are the current people who shop at Marks and Spencer. A key step in marketing this service is to create and communicate a clear message that will establish the brand in relation to its competitors.

  1. Contrasting Static Advertisments. The advertisements that have been selected for this language study ...

    As there is no bottle in it playfully insinuates that the bottle has disappeared, just like Harry Houdini.

  2. Identify a narrative subject depicted by both Gitto in the Arena Chapel and Duccio ...

    Giotto has used a plain dark blue background to emphasize darkness, saying it happened at night. Duccio's background is Duccios composition of landscape consists of many things like trees and hills. He has also divided the scene into three parts using each tree to divide it.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work