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In this essay I will be comparing the methods employed in the production of three different film trailers. I will be looking at how effective each one is and how it achieves its aim.

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Introduction

Compare three theatrical trailers. Give detailed analysis of each and explain which is the more effective and why. In this essay I will be comparing the methods employed in the production of three different film trailers. I will be looking at how effective each one is and how it achieves its aim. To be effective the trailer must utilise the most appropriate methods of reaching their target audience, for instance, this may be done through attraction, empathy or persuasion; relying on the audience's senses to appreciate the subtleties that have been developed to entice them into wanting to see the film. The three trailers I will be analysing are; Inglorious Basterds released in 2009 and directed by Quentin Tarantino, the genre of this film is difficult to determine as it displays characteristic associated with many genres. The second is Zombieland, released in 2009 and directed by Ruben Fleischer, this film can be classified as a horror comedy and finally Fantastic Mr Fox, released in 2009 and directed by Wes Anderson. This is a stop motion animation comedy aimed at families. The main areas of analysis I will be concentrating on are; lighting and colour, camera angles and editing. Inglourious Basterds The palette of colours used in Inglorious Basterds is limited to drab, often depressing colours. ...read more.

Middle

This is evidenced in the scene where a middle aged man in a suit is seen running from a building clutching handfuls of money and being chased by a woman who is scantily clad with money slipped into her underwear who has recently become a zombie. The close up camera angle allows the viewer to see the expression and reaction on the man's face and to understand that while the situation for the character is a serious one the context of the scene belies this. Zombieland also utilises long shots to represent the desolation and carnage of the setting. In one scene the focus is on the action from a distance as the camera cranes to a high angle following the main characters' vehicle down a deserted road, cars littering the street, abandoned in a hurry. At the beginning of the trailer when we see two of the main characters in the supermarket one of them appears to be enticing a zombie with the music from his banjo. The camera cuts between the two characters and an empty supermarket aisle, this builds up the suspense as the viewer is anticipating the arrival of something, but they are not sure whom or what they are expecting to see. Suddenly the appearance of a zombie from around the corner instigates the start of the action, the camera then proceeds to cut back ...read more.

Conclusion

The cut breaks the focus of the scene without necessarily changing it, for instance in one scene Mr Fox and his friends are attempting to break into a building; the initial shot establishes the position of the characters, so that the audience understands the context. Once this has occurred the cut draws the attention to a credit card that Mr Fox is holding, the name of the card holder clearly visible for the audience, this subtle joke is a representation of how the trailer is striving to incorporate themes that adults can appreciate. The trailer I found to be most effective was the one for Fantastic Mr Fox; the whimsical, exaggerated appearance has the ability to directly target their primary audience. The anthropomorphism allows the younger viewers to be exposed to a story that has an underlying moral, but in a way that excites their imagination and brings to life a world which incorporates a unique twist on something that is inherently familiar to them. Another defining characteristic of the trailer is that it does not settle for stirring emotional responses in the younger viewers, it also aims to develop a story that appeals to a greater audience. The lighting and colour, camera angles and editing all work in conjunction with one another to develop a cohesive story, that displays a flow of action which holds the viewers attention. ?? ?? ?? ?? ...read more.

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