• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In this essay I will try to explain the use of marketing ethics from the following points of views. The marketing, the political-legislative, and the way consumers accept or reject them as part of the production, advertising and consumption of a product.

Extracts from this document...

Introduction

ESP for Business Elias Fondrier 7 / 3 / 03 Marketing Ethics: In this essay I will try to explain the use of marketing ethics from the following points of views. The marketing, the political-legislative, and the way consumers accept or reject them as part of the production, advertising and consumption of a product. Today businesses, in order to win the battle of competition are calling forth a new science which promises profits and a sharply increase as concerning company's sales. The science of Marketing is a new arrival in the business sector which uses a variety of different ways of designing, producing and advertising of a product; in order the consumers chose one product over another of a similar use. ...read more.

Middle

Finally, marketers have to take account of society's values because if they don't, buyers may opt for the more socially responsible company. Marketing ethics is one of marketing variables which are applied in every advertisement, or during the designing, the production and any other kinds of actions which have to be done in order a product to be produced in order to enter the market but also to compete. We can also say that it is a form of legislation which is used to insure that products are produced without harming consumers psychologically, or going against the generally accepted rules of society beliefs and moral values. ...read more.

Conclusion

By using a variety of laws, governments which have the power to predominate over other organisations or interest groups, can firstly protect consumers, and secondly they will prevent companies to attract new customers by using illegal methods of advertising their product's range with phrases, icons and videos which bring them against the society's needs and values. Every company has to run an extended research using different research methods, for example questioners or through statistics, on how consumers of certain nation accept or reject the ways they as producers advertise a certain product. Citizens of different culture, ideals and moral values might have different ways of thinking and also a different approach of receiving ideas which seams to be not conservative enough for them or if we want to be more specific they don't match their demands. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    Poster panels About 82,000 Advertising Rates The media fix their advertising rates according to the size of their audience and its age and social profiles. The rates are highly negotiable depending on numerous factors including possible large discounts. Here are some examples of 1998 rates: £ Daily Mail full page (black and white)

  2. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    ingenuity of the seller and presses research specialists forward into new fields of investigation. Motivational research, for example, attempts to probe the unconscious impulses that motivate buying decisions; advertising agencies then utilize these findings to influence the consumer and to attempt to break down sales resistance.

  1. Advertising and Marketing

    As well as these, the clothes that they are wearing give the advert an urban edge as they are casual, rather than the typical glamorous clothes usually worn in perfume adverts.

  2. Viral Marketing

    This is evident from the brisk growth in mobile phones and Internet connectivity. Following China from a distance, India is catching up fast on the mobile user base with a burgeoning market. Similarly, user base for broadband internet is on fast growth path.

  1. Media Marketing Plan

    This enables a strong understanding of the market. Share of readership by sector It is helpful to understand the total readership trends for dailies in which adults consume newspapers, as shown below. By finding out the total number of people in terms of millions which read newspapers on a daily

  2. Quantitative Methods Management Report SURREY & HAMPSHIRE RESTAURANT SECTOR

    Thus, for every franchise that opens, it guarantees a large number of potential customers. In 2004, the average amount spent on advertising for company-owned restaurants was 15.13%, whereas the average advertising expenditure for other restaurants such as sole trader and partnership was 4.6 % This suggests that as the sole

  1. Affects of Advertising on Consumers

    Advertising also encourages people to buy products by making them think that purchasing and consuming are the major activities of their lives. It is said to also evoke fears of inferiority upon the consumer by depicting the 'normal' person as young, attractive, wealthy, and successful.

  2. The hotels that are my competitors they use the following techniques for advertising: Some ...

    o Even though I am copying my competitors, but I will show people the uniqueness of our service. I will do this in the newspaper by showing pictures of our three conference rooms, and I will tell them how the best chiefs are going to be cooking for them and

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work