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In this essay I will try to explain the use of marketing ethics from the following points of views. The marketing, the political-legislative, and the way consumers accept or reject them as part of the production, advertising and consumption of a product.

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Introduction

ESP for Business Elias Fondrier 7 / 3 / 03 Marketing Ethics: In this essay I will try to explain the use of marketing ethics from the following points of views. The marketing, the political-legislative, and the way consumers accept or reject them as part of the production, advertising and consumption of a product. Today businesses, in order to win the battle of competition are calling forth a new science which promises profits and a sharply increase as concerning company's sales. The science of Marketing is a new arrival in the business sector which uses a variety of different ways of designing, producing and advertising of a product; in order the consumers chose one product over another of a similar use. ...read more.

Middle

Finally, marketers have to take account of society's values because if they don't, buyers may opt for the more socially responsible company. Marketing ethics is one of marketing variables which are applied in every advertisement, or during the designing, the production and any other kinds of actions which have to be done in order a product to be produced in order to enter the market but also to compete. We can also say that it is a form of legislation which is used to insure that products are produced without harming consumers psychologically, or going against the generally accepted rules of society beliefs and moral values. ...read more.

Conclusion

By using a variety of laws, governments which have the power to predominate over other organisations or interest groups, can firstly protect consumers, and secondly they will prevent companies to attract new customers by using illegal methods of advertising their product's range with phrases, icons and videos which bring them against the society's needs and values. Every company has to run an extended research using different research methods, for example questioners or through statistics, on how consumers of certain nation accept or reject the ways they as producers advertise a certain product. Citizens of different culture, ideals and moral values might have different ways of thinking and also a different approach of receiving ideas which seams to be not conservative enough for them or if we want to be more specific they don't match their demands. ...read more.

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