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Influences and effects of advertising on children's health and psychology: Body Image and Diet.

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It may affect children psychologically and increase the rates of eating disorders within children who are determined to be like what they think, is socially acceptable. Girls, especially who are in early adolescence are the most vulnerable to messages being projected by society about conforming as they are the most sensitive about their body image and whether they think they conform to their peer groups and their ideals. Recent research indicates that there is a marked link between advertisement exposure, and negative body and eating disorders. by Becker, A (2002) 'Marked link found between eating disorders and TV' (In British Journal of Psychiatry, June). More research by South Australia s Flinders University have shown that advertising featuring idealised thinness negatively affected both the mood and the body image of children, with female children being affected the most. (Hargreaves, D, 2002). Children are being referred to specialists at a progressively younger age. Children's exposure to digitally enhanced images may be to blame for the increasing amount of children receiving treatment. "The U.K. Periodical Publishers Association has launched an inquiry into the pervasive practice of digitally enhancing photographs." (http://womensphere.wordpress.com/2008/04/27/computer-enhanced-images-trick-women-into-trying-to-attain-artificial-perfection/) Primary research conducted, in the form of a one to one interview illustrated that 70% of female children and 20% of male children were worried about their figure, also of girls aged between 8 and 10 years old, 40% have tried to lose weight. ...read more.


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