Influences and effects of advertising on children's health and psychology: Body Image and Diet.
Extracts from this document...
Introduction
��ࡱ�>�� ���������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� - !"#$%&'()*+,-./0123456789:;<=>[email protected]��������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������Root Entry���������Z� ��� �O�2� ~�B���[email protected]���� �CompObj������������VSPELLING���������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������centres. To look further into the relationship between the fast food industry and how it affects children s health, primary research was conducted, into the two specific fast food outlets; McDonalds and Burger King. Eric Schlosser's book Fast Food Nation (2001) incorporated more than a few criticisms of popular fast food businesses. One of those was the claim that McDonalds, Burger King and other related fast food companies use its political influences to develop the rate of their profits and popularity, all to the expense of the customers health. Fast Food Nation brings into debate the way McDonald s advertisement strategies and techniques target children. Morgan Spurlock's 2004 documentary film Super Size Me alleged McDonald's to be at the forefront of the current epidemic of obesity in the majority of children, and that the company was lacking the appropriate nutritional information about its food for the consumers. Primary Research which was conducted in the form of a focus group. It consisted of children aged 5-18. The findings suggested that 75% of them ate fast food once a week and 25% of them ate it more than 3 times a week. Obese rates are said to be soaring Currently, around 10 percent of children are obese and a further 20 percent plus are overweight - The report s projection for the future based on current trends is that by the year 2025, around 40 percent of the population of children will be classed as obese. ...read more.
Middle
It may affect children psychologically and increase the rates of eating disorders within children who are determined to be like what they think, is socially acceptable. Girls, especially who are in early adolescence are the most vulnerable to messages being projected by society about conforming as they are the most sensitive about their body image and whether they think they conform to their peer groups and their ideals. Recent research indicates that there is a marked link between advertisement exposure, and negative body and eating disorders. by Becker, A (2002) 'Marked link found between eating disorders and TV' (In British Journal of Psychiatry, June). More research by South Australia s Flinders University have shown that advertising featuring idealised thinness negatively affected both the mood and the body image of children, with female children being affected the most. (Hargreaves, D, 2002). Children are being referred to specialists at a progressively younger age. Children's exposure to digitally enhanced images may be to blame for the increasing amount of children receiving treatment. "The U.K. Periodical Publishers Association has launched an inquiry into the pervasive practice of digitally enhancing photographs." (http://womensphere.wordpress.com/2008/04/27/computer-enhanced-images-trick-women-into-trying-to-attain-artificial-perfection/) Primary research conducted, in the form of a one to one interview illustrated that 70% of female children and 20% of male children were worried about their figure, also of girls aged between 8 and 10 years old, 40% have tried to lose weight. ...read more.
Conclusion
@�S "�J � � R ����<Zj���6DV >�| � B'F',)")�-�-6/v/x/z/|/�'X'X'X'X'X'X'X'X'�'X'X'-'X'X'X'�'4 "PS" $� 08: "PS" $�$ 08�: "PS" -$�$ 08�6 "PS" $�$ 08�8 "PS" $�$ 08�|/~/~6�>^AXB^BDDFD�E�E-M�M�M�M<PhR W2Z�[�[��^�$���^�^�^��^����8 "PS" $�$ 08�6 "PS" -$� 084 "PS" $� 08: "PS" -$�$ 08�2 "PS" $� 086 "PS" $�$ 08�: "PS" $�$ 08��[_xjzj|j�j�j���nd:* "PS" $� " * "PS" $� 2 "PS" $� 086 "PS" $�$ 08�T ��(T8>b����(r)���� 4����Definition TermDefinition ListH1H2H3H4H5H6 Address Blockquote Preformattedz-Bottom of Form z-Top of Form����Rp~�"������� 0:JTdlz�3/4DP� "� " "� " "� "�| " �"�| " "�|" " "��" " " " "�" " "�" " "�" "� "�| "�|, "�$� 08)P2�J' (�@ �J �� O� +%( �u.0 ��78 c [email protected] (VJH � SP ��\. "� $� 08�u. "� $� 08�u tt�jl|/�[�jnpr"���88Vh"Times New Roman Arial NarrowKTahomaL Courier NewMArial ��%6� � � � � >-������%>4"@""���� " " " " " " " "B "A ", " " " "} ", " " " " " " " " " " " " " " " " "� �aD1/4�`2 � -" r F � " �redir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=https%3a%2f%2fmail.osfc.ac.uk%2furl%3fsa%3dX%26start%3d5%26oi%3ddefine%26q%3dhttp%3a%2f%2fen.wiktionary.org%2fwiki%2ffast%2bfood%26usg%3dAFQjCNHapGWv3YzrUTpgp_4Dp_fje99x6w�redir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=https%3a%2f%2fmail.osfc.ac.uk%2furl%3fsa%3dX%26start%3d5%26oi%3ddefine%26q%3dhttp%3a%2f%2fen.wiktionary.org%2fwiki%2ffast%2bfood%26usg%3dAFQjCNHapGWv3YzrUTpgp_4Dp_fje99x6wgredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=https%3a%2f%2fmail.osfc.ac.uk%2fwiki%2fEric_Schlosseriredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=https%3a%2f%2fmail.osfc.ac.uk%2fwiki%2fFast_Food_Nationhredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=https%3a%2f%2fmail.osfc.ac.uk%2fwiki%2fMorgan_Spurlockiredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=https%3a%2f%2fmail.osfc.ac.uk%2fwiki%2fDocumentary_filmfredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=https%3a%2f%2fmail.osfc.ac.uk%2fwiki%2fSuper_Size_Me`redir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=https%3a%2f%2fmail.osfc.ac.uk%2fwiki%2fObesity~redir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fwww.ukwatch.net%2farticle%2fuk_obesity_levels_highest_in_europe...redir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fwww.cbsnews.com%2fstories%2f2002%2f01%2f31%2fhealth%2fmain326858.shtmlhredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fen.wikipedia.org%2fwiki%2fEating_disorderiredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fen.wikipedia.org%2fwiki%2fAnorexia_nervosahredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fen.wikipedia.org%2fwiki%2fBulimia_nervosaZredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fwww.anred.com%2fcauses.htmlZredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fwww.anred.com%2fcauses.html�redir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fwomensphere.wordpress.com%2f2008%2f04%2f27%2fcomputer-enhanced-images-trick-women-into-trying-to-attain-artificial-perfection%2fhredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fwww.apa.org%2freleases%2fchildrenads.html!�3/4>4 "@�S"��""� a��>4 " " " " "�""l""�"l�"�""8c "|3/4"8c "|3/4 " " " ""8�?� """""-"��� "�ig�!""#"�ig�$%"&"'(")"�ig�*+",�""(c)""�"l�"�""8c "|3/4"8c "|3/4 " " " ""8�?� """""-"��� "�ig�!""#"�ig�$%"&"'(")"�ig�*+",�""�""�"b�"�""8c "|3/4"8c "|3/4 " " " ""8�?� """""-"��� "�ig�!""#"�ig�$%"&"�ig�'(")"�ig�*+",�����XX�KMicrosoft XPS Document Writer�X�� 4dXXA4����DINU"L ��r SMTJMicrosoft XPS Document WriterInputBinFORMSOURCERESDLLUniresDLLInterleavingOFFImageTypeJPEGMedOrientationPORTRAITCollateOFFResolutionOption1PaperSizeLETTERColorMode24bpp MXDW1winspoolMicrosoft XPS Document WriterXPSPort:F�� "\�"�'"�V "$c"�` "�`""A."@��"\�"�"�V "$c"�` "�`"."p "0�Z"�% "��"�` "�`�""-"" "*",."Critical Research Essay.wps""�p"�p (" )"H2H3H4H5H6 Address Blockquote Preformattedz-Bottom of Form z-Top of Form����Rp~�"������� 0:JTdlz�3/4DP� "������FRAMFRAMO"�TITLTITLG"8DOP DOP ""�� �����Z� ��� �O�2�Quill96 Story Group Class�����9�qCritical Research Essymܡymܡymܡymܡ�mܡ%ymܡ6�mܡ7ymܡ;�mܡxymܡ��mܡ�ymܡ��mܡcymܡi�mܡ�!ymܡ�!�mܡ}#ymܡ�#z-Bottom of Form z-Top of Form��?p~�"������� 0:JTdlz�3/4DP� "� ...read more.
This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.
Found what you're looking for?
- Start learning 29% faster today
- 150,000+ documents available
- Just £6.99 a month