• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Influences and effects of advertising on children's health and psychology: Body Image and Diet.

Extracts from this document...


��ࡱ�>�� ���������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� - !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMN��������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������Root Entry���������Z� ��� �O�2� ~�B���O@CONTENTS���� �CompObj������������VSPELLING���������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������centres. To look further into the relationship between the fast food industry and how it affects children s health, primary research was conducted, into the two specific fast food outlets; McDonalds and Burger King. Eric Schlosser's book Fast Food Nation (2001) incorporated more than a few criticisms of popular fast food businesses. One of those was the claim that McDonalds, Burger King and other related fast food companies use its political influences to develop the rate of their profits and popularity, all to the expense of the customers health. Fast Food Nation brings into debate the way McDonald s advertisement strategies and techniques target children. Morgan Spurlock's 2004 documentary film Super Size Me alleged McDonald's to be at the forefront of the current epidemic of obesity in the majority of children, and that the company was lacking the appropriate nutritional information about its food for the consumers. Primary Research which was conducted in the form of a focus group. It consisted of children aged 5-18. The findings suggested that 75% of them ate fast food once a week and 25% of them ate it more than 3 times a week. Obese rates are said to be soaring Currently, around 10 percent of children are obese and a further 20 percent plus are overweight - The report s projection for the future based on current trends is that by the year 2025, around 40 percent of the population of children will be classed as obese. ...read more.


It may affect children psychologically and increase the rates of eating disorders within children who are determined to be like what they think, is socially acceptable. Girls, especially who are in early adolescence are the most vulnerable to messages being projected by society about conforming as they are the most sensitive about their body image and whether they think they conform to their peer groups and their ideals. Recent research indicates that there is a marked link between advertisement exposure, and negative body and eating disorders. by Becker, A (2002) 'Marked link found between eating disorders and TV' (In British Journal of Psychiatry, June). More research by South Australia s Flinders University have shown that advertising featuring idealised thinness negatively affected both the mood and the body image of children, with female children being affected the most. (Hargreaves, D, 2002). Children are being referred to specialists at a progressively younger age. Children's exposure to digitally enhanced images may be to blame for the increasing amount of children receiving treatment. "The U.K. Periodical Publishers Association has launched an inquiry into the pervasive practice of digitally enhancing photographs." (http://womensphere.wordpress.com/2008/04/27/computer-enhanced-images-trick-women-into-trying-to-attain-artificial-perfection/) Primary research conducted, in the form of a one to one interview illustrated that 70% of female children and 20% of male children were worried about their figure, also of girls aged between 8 and 10 years old, 40% have tried to lose weight. ...read more.


@�S "�J � � R ����<Zj���6DV >�| � B'F',)")�-�-6/v/x/z/|/�'X'X'X'X'X'X'X'X'�'X'X'-'X'X'X'�'4 "PS" $� 08: "PS" $�$ 08�: "PS" -$�$ 08�6 "PS" $�$ 08�8 "PS" $�$ 08�|/~/~6�>^AXB^BDDFD�E�E-M�M�M�M<PhR W2Z�[�[��^�$���^�^�^��^����8 "PS" $�$ 08�6 "PS" -$� 084 "PS" $� 08: "PS" -$�$ 08�2 "PS" $� 086 "PS" $�$ 08�: "PS" $�$ 08��[_xjzj|j�j�j���nd:* "PS" $� " * "PS" $� 2 "PS" $� 086 "PS" $�$ 08�T ��(T8>b����(r)���� 4����Definition TermDefinition ListH1H2H3H4H5H6 Address Blockquote Preformattedz-Bottom of Form z-Top of Form����Rp~�"������� 0:JTdlz�3/4DP� "� " "� " "� "�| " �"�| " "�|" " "��" " " " "�" " "�" " "�" "� "�| "�|, "�$� 08)P2�J' (�@ �J �� O� +%( �u.0 ��78 c A@ (VJH � SP ��\. "� $� 08�u. "� $� 08�u tt�jl|/�[�jnpr"���88Vh"Times New Roman Arial NarrowKTahomaL Courier NewMArial ��%6� � � � � >-������%>4"@""���� " " " " " " " "B "A ", " " " "} ", " " " " " " " " " " " " " " " " "� �aD1/4�`2 � -" r F � " �redir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=https%3a%2f%2fmail.osfc.ac.uk%2furl%3fsa%3dX%26start%3d5%26oi%3ddefine%26q%3dhttp%3a%2f%2fen.wiktionary.org%2fwiki%2ffast%2bfood%26usg%3dAFQjCNHapGWv3YzrUTpgp_4Dp_fje99x6w�redir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=https%3a%2f%2fmail.osfc.ac.uk%2furl%3fsa%3dX%26start%3d5%26oi%3ddefine%26q%3dhttp%3a%2f%2fen.wiktionary.org%2fwiki%2ffast%2bfood%26usg%3dAFQjCNHapGWv3YzrUTpgp_4Dp_fje99x6wgredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=https%3a%2f%2fmail.osfc.ac.uk%2fwiki%2fEric_Schlosseriredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=https%3a%2f%2fmail.osfc.ac.uk%2fwiki%2fFast_Food_Nationhredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=https%3a%2f%2fmail.osfc.ac.uk%2fwiki%2fMorgan_Spurlockiredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=https%3a%2f%2fmail.osfc.ac.uk%2fwiki%2fDocumentary_filmfredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=https%3a%2f%2fmail.osfc.ac.uk%2fwiki%2fSuper_Size_Me`redir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=https%3a%2f%2fmail.osfc.ac.uk%2fwiki%2fObesity~redir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fwww.ukwatch.net%2farticle%2fuk_obesity_levels_highest_in_europe...redir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fwww.cbsnews.com%2fstories%2f2002%2f01%2f31%2fhealth%2fmain326858.shtmlhredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fen.wikipedia.org%2fwiki%2fEating_disorderiredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fen.wikipedia.org%2fwiki%2fAnorexia_nervosahredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fen.wikipedia.org%2fwiki%2fBulimia_nervosaZredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fwww.anred.com%2fcauses.htmlZredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fwww.anred.com%2fcauses.html�redir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fwomensphere.wordpress.com%2f2008%2f04%2f27%2fcomputer-enhanced-images-trick-women-into-trying-to-attain-artificial-perfection%2fhredir.aspx?C=4f5bf9babe3c485eb3acbef8fdb9053e&URL=http%3a%2f%2fwww.apa.org%2freleases%2fchildrenads.html!�3/4>4 "@�S"��""� a��>4 " " " " "�""l""�"l�"�""8c "|3/4"8c "|3/4 " " " ""8�?� """""-"��� "�ig�!""#"�ig�$%"&"'(")"�ig�*+",�""(c)""�"l�"�""8c "|3/4"8c "|3/4 " " " ""8�?� """""-"��� "�ig�!""#"�ig�$%"&"'(")"�ig�*+",�""�""�"b�"�""8c "|3/4"8c "|3/4 " " " ""8�?� """""-"��� "�ig�!""#"�ig�$%"&"�ig�'(")"�ig�*+",�����XX�KMicrosoft XPS Document Writer�X�� 4dXXA4����DINU"L ��r SMTJMicrosoft XPS Document WriterInputBinFORMSOURCERESDLLUniresDLLInterleavingOFFImageTypeJPEGMedOrientationPORTRAITCollateOFFResolutionOption1PaperSizeLETTERColorMode24bpp MXDW1winspoolMicrosoft XPS Document WriterXPSPort:F�� "\�"�'"�V "$c"�` "�`""A."@��"\�"�"�V "$c"�` "�`"."p "0�Z"�% "��"�` "�`�""-"" "*",."Critical Research Essay.wps""�p"�p (" )"H2H3H4H5H6 Address Blockquote Preformattedz-Bottom of Form z-Top of Form����Rp~�"������� 0:JTdlz�3/4DP� "������FRAMFRAMO"�TITLTITLG"8DOP DOP ""�� �����Z� ��� �O�2�Quill96 Story Group Class�����9�qCritical Research Essymܡymܡymܡymܡ�mܡ%ymܡ6�mܡ7ymܡ;�mܡxymܡ��mܡ�ymܡ��mܡcymܡi�mܡ�!ymܡ�!�mܡ}#ymܡ�#z-Bottom of Form z-Top of Form��?p~�"������� 0:JTdlz�3/4DP� "� ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. An introduction to Advertisement analysis. In the article Beauty (Re)discovers the Male Body, ...

    However, the most surprising thing about this clothing fashion ad was the way that the man and the woman were posing. The man was posing in a stiff position, almost as if he was showing his dominance over others, while the woman has her hands above her head, almost as if she was submitting to someone.

  2. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    In 1914 the Audit Bureau of Circulations (ABC), an independent organization subscribed to principally by newspaper and magazine publishers, was established to meet the need for authentic circulation statistics and for coordinated, standardized way of presenting them. Eventually, greater scientific efforts to determine relevant facts about audience and readership developed

  1. Marketing Media and Audience Feedback

    As previously established, The Sun has more than twice as many readers in the ABC1 demographic as its upmarket stablemate The Times, although much less of a proportion of total sales. It is a tabloid format which refers to a smaller newspaper format per spread, tending to emphasise sensational crime

  2. Puffery in Advertising

    This does not mean they were deficient in vitamins or minerals. Dietary surveys that measure nutrient intake for a single day or even a few days are not suitable for determining the overall quality of an individual's diet. Furthermore, adequate nutrient intake can be achieved with fewer than the recommended number of portions of fruits and vegetables.

  1. Visual basic project of the booking system

    "SELECT" Printer.Print ; vbCrLf Printer.Print "FLASH" End If If roomnumber.Text = "T201" Then Printer.Print ; vbCrLf Printer.Print "VISUAL BASIC" Printer.Print ; vbCrLf Printer.Print "SELECT" Printer.Print ; vbCrLf Printer.Print "FLASH" End If If roomnumber.Text = "T232" Then Printer.Print ; vbCrLf Printer.Print "VISUAL BASIC" Printer.Print ; vbCrLf Printer.Print "SELECT" Printer.Print ; vbCrLf

  2. Do different advertising strategies impact levels of consumer involvement affect?

    of customers on this feature of their product, customers might get an idea that other similar products of other companies don't have those vitamins. Therefore, they will go to buy juices of this particular company. The situation is different in the case with high-involvement products.

  1. &amp;quot;The Advertising and Selling Program of the Avon Cosmetics Inc.&amp;quot;

    After customers were thus attracted, personal selling and display of merchandise were depended upon to make the sale. ADVERTISING AND THE FUTURE Today advertising has become a major form of selling. It not only supports other forms of selling but also frequently serves as the only selling tool used to move merchandise.

  2. Media Texts: Comparing Advertising.

    This is highly unusual and would suggest that the advertisement is not aimed at the average consumer. The information within the leaflet talks about advances in EPSON technology that are not necessarily specific to this particular product. Therefore, the advertisement is also aiming to promote the whole EPSON range of products.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work