Internet Advertising.

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INTERNET ADVERTISING

Abstract

Online advertising is publicizing a product or service electronically using the internet. It is a non personal communication of information, usually persuasive in nature about products (goods and services) and ideas.

Online advertising is in some ways different from traditional methods as it uses a new kind of technology, the internet, something that never exist before. Traditional advertising uses old methods such as publishing in newspaper and magazines, whereas e-advertising uses the internet which is a very interactive medium for communicating.

There are many forms of advertising on the web, and the most noticeable are banners ads and buttons. E-advertising is very beneficial because it is very cost efficient and is easily accessible to thousands of people throughout the world.

Business can be more efficient by using the internet to promote their products as it offers more number of advantages over the traditional media such as brochures, magazines and newspapers.

 Online advertising plays a major role in effecting the economy of a country, as it is needed to create a demand in the market. Without advertising, people are not aware of the goods available and if there is no demand, people do not buy the goods, which is a direct effect to the economy of the country.

        

Introduction

The electronic age faced by this generation has caused a great change in many areas of the daily activities of life. Innovation of the internet is one of the causes of this great change. Internet is a network of computers reaching thousands of people all over the world. The rapid growth of the internet has opened dramatic new opportunities for many people to do things, including, communicating and collaborating, accessing unlimited information, participating in discussions, entertainment in a very efficient way. It has also created opportunities for businesses in many areas such as selling, exchanging transactions online and advertising.

Advertising is communicating about goods and services to public to provide information about the nature of products, create awareness and positive attitudes and remind users about the products. Nowadays, when the use of conventional advertising, direct, person-to-person selling is impractical, impossible, or simply inefficient, we employ online advertising or internet advertising. Online advertising is one of the best means of communicating to the customers about the goods and services. It is because it uses the latest technology that is the internet to promote goods and services. And with this advantage, the advertisement in not available only locally but also is international in scope.

Internet advertising vs. conventional advertising

Web advertising offers a number of advantages over advertising with traditional media such as magazines, brochures, and newspapers. Some factors are listed below:

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Firstly, traditional forms of advertising such as print, television, or radio can cost hundreds of thousand of dollars. With online advertising, it saves companies thousands of dollars in things like for example, a website gives you more advertising space than print advertising. In addition, you don’t have printing and postage costs.  

Internet advertising is readily available to all types of businesses ranging from corporate giants, medium sized business to small companies. Whereas conventional advertising such as television or print are sometimes very costly & small companies cannot afford to put advertisements on television or billboards.

Secondly, since there is ...

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