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Intertextuality is a technique, when one text refers to another text or uses its ideas an Ideology. Intertextuality occurs regularly in popular media such as television shows, music videos, or even paintings.

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Media coursework: INTERTEXTUALITY Intertextuality is a technique, when one text refers to another text or uses its ideas an Ideology. Intertextuality occurs regularly in popular media such as television shows, music videos, or even paintings. There are also many other cases why all categories of artists use intertextuality, a reason could be that the artists don't have any ideas at the current time, or they don't like something about someone's work. In many cases, intertextuality is often used to provide depth to the unreal reality. They therefore just duplicate them but change the things they don't like about it. This is intertextuality. There are many example of this technique being used today. A very famous artist called Monet, painted a very beautiful picture, called 'Monet's water Lily pond' the picture was a very attractive, bright, cheerful image of nature. The painting was a water pond with lilies in the pond with a bright green arch bridge; this could signify safety from the water below. The bridge intertwined with the excessive green nature may suggest how man can relate to nature and how they can work together to create a peaceful and happy life. ...read more.


Another scene is of a girl being something useful; a woman president. In Jessica Simpson's music video there is a scene of Jessica washing a muscle car half naked trying to seize men. In Pink's video there is the same muscle car but this time Pink is washing the car dressed as a look-alike of Jessica trying to look hot on top of the car whilst rubbing it but she falls and slips, again indicating stupidity. Jessica washing the muscle car may signify how hard women have to try in order to please the men as they have to wash the car in almost no clothes. This car indicates the male's American dream; it may also suggest how a part of the American dream is to have a good looking woman that will wash your car. Towards the end of Pink's video, the young girl has a choice, a good and bad choice; play with her Barbie toy, signifying following the foot steps of being a Barbie Jessica Simpson, or pick up the rugby ball and play sport, signifying following the foot steps of someone successful in life. ...read more.


David Williams, sumo wrestlers, French maids, a French mime, a Max Wall look-alike, a priest, women dressed as girls from St Trinian's and many others who dance around him, some brandishing bags of curry which is where the name Vindaloo is from. Kaye walking with a variety of people could signify that he is not raciest or has any thing against all type of people, by the end of the video Kaye has joined in celebrating with the rest of the crowd. This is the complete opposite of the original song Bitter Sweet Symphony where his only joined by four men, this song makes you feel joyful and cheerful; the verve version makes you wonder why his so irritated. The reason why Fat Les parodies Bitter Sweet Symphony could be because the verves version was dull and boring, but Vindaloo is much more electrifying an entertaining and makes you want to get up and sing. In this essay I have explained in depth what intertextuality is and how it used and why. I have also explained the effect that intertextuality has and how it has become one of the most common technique used in the media industry. ?? ?? ?? ?? Obeadur Rahman ...read more.

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