If you ticked the box for other please give your reason: ……………………………………………………………………………………………………………………………………………………………………………………
4.Did you own a PS1 before you bought a PS2. Only answer if you have a PS2. (Please tick)
Yes No
5.How many Playstation 2 games do you currently own. (Please tick)
0-4 5-9 10-14 15+
6.How often do you buy games for the PS2. Only answer if you have a PS2. (Please tick)
Once a week Once a month Once a year
Special occasions Other
If you selected other please state how often you buy games: ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………
7. Did advertising effect your decision on buying a PS2 or not? (Please tick)
Yes No
8. Where did you see or here advertising for the PS2? (Please tick) You may tick more than one.
TV Radio Posters Friends Other
If you selected other please state where you saw advertising for the PS2: ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………
9. What one of the special features of the PS2 makes it a good console. (Please tick)
DVD Player Multi tab Enhanced graphics
More games Dual shock Stand on its side
CD Player Other
If you selected other please state what one special feature makes the PS2 a good console: ……………………………………………………………………………………………………
………………………………………………………………………………………………………………..
10. Do you think the PS2 looks good? (Please tick)
Yes No
11. In your opinion is the PS2 the best console around at the moment? (Please tick)
Yes No
If no then what console is: …………………………………………………………………………….
…………………………………………………………………………………………………………………
12. How do you think the Sony playstation 2 company could improve on its console?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
Thank you for completing the questionnaire
1. What age category do you fall into?
2. What games console do you own?
3. Why did you choose the PS2 over other consoles?
4. Did you own a PS1 before you bought a PS2?
5. How many Playstation 2 games do you currently own?
6. How often do you buy games for the PS2?
7. Did advertising effect your decision on buying a PS2 or not?
8. Where did you see or hear advertising for the PS2?
9. What features of the PS2 make it a good console?
10. Do you think the PS2 looks good?
11. In your opinion is the PS2 the best games console around?
To see an example of how I totalled up the answers see appendix 1
Shop, magazine and internet market research
I carried out market research to see how the PS2 adds value to its console and also to see if what the playstation company has done to its console (special features) has been successful and made people want to buy it.
I went to game, a shop that sells all the latest consoles and games and looked to see how the PS2 console and games were displayed, advertised and to see which company sold the most games and consoles. The playstation 2 had more of the shop than all of the other consoles put together. It had a chart for all of the top games for the playstation 2 but the other games consoles did not have this. There was also a chart for all of the games that were to be released soon on the playstation 2 but there was none for the other consoles. The playstation 2 company had far more games than any other console and the advertising in the windows and around the shop was mainly playstation 2.
I also found while I was there that more people were looking at the PS2 games and console than at the other consoles and games. Also more people bought playstation company games and accessories than the other consoles.
The magazines for the playstation 2 were more expensive than the other consoles magazines but more of them got sold. Included with the playstation 2 magazines was a demo disk that allowed you to play games that are going to come out in the future and there were lots of hints, tips and cheats inside the magazines for games that you may already have. Underneath some of the playstation 2 magazines headings there were phrases such as “The UK’s bestselling PS2 magazine”
From my internet market research I found out which console had been selling the most and in general doing the best. I found that overall the playstation 2 console had sold nearly eight times as many consoles as all of its competitors. To see how many they have sold see appendix 2. I also found that the playstation 2 company has far more games than any other console on offer to its customers. So this may be a way that the playstation 2 adds value to its console.
Evaluation of the questionnaire
Question 1. From the results of my questionnaire I can say that the people who own a playstation 2 are young because all the people that were asked and had a playstation 2 were under the age of 20. This means that the playstation 2 company targets younger people so they have a target market and therefore try to make their product so that it will entice young people to want to buy it.
Question 2. From the answers I got in my questionnaire 90% of the people owned a PS2 and only 10% had other consoles. This shows that the playstation 2 must be good value and offer better games and features than the other consoles.
Question 3. In this question I asked people who had bought a playstation 2 why did they choose it over other consoles. The majority of people said they chose a playstation 2 because there were a lot more games on offer, better graphics or special features but no one said the price or advertising which shows the playstation adds value by offering better quality games and graphics than other consoles and by having more special features.
Question 4. This question showed that 80% of people who now owned a playstation 2 had a playstation 1 before they bought it. This means the PS2 company offers a quality product because people liked the PS1 and thought it was good value for money so they bought the PS2 which offered more than the original.
Question 5. This question helped me to see that the playstation company added value by having lots of games which gave the buyer of the PS2 a wide choice of games to play.
Question 6. This showed that most people buy games for the PS2 when they have enough money to get one and when there is a good game out. This shows that the PS2 company add value because they bring good games out that people want to buy because people even save up for games which means that they must be good.
Question 7. This question showed that the playstation 2 company is successful at advertising its products because 90% of people w1ere affected by the PS2 advertising.
Question 8. This question showed that the Ps2 company has most of a success with advertising on the telly because this is where people saw advertising the most.
Question 9. This showed that the playstation 2 company added value best by having a DVD player, more games and dual shock control.
Question 10. This showed the Ps2 added value by looking good because everyone thought that the PS2 looked good.
Question 11. This showed that the playstation 2 is the best console around at the moment because of all the features that it offers because everyone thought the playstation is the best console around at the moment and that included people who owned other consoles.
Question 12. Many people thought that they could add value to the playstation 2 by making the console and its games cheaper because they are more expensive than other consoles at the moment. Apart from that no one could think of anything that the playstation company could do to add more value so it adds enough value already to be good value for money.
Evaluation of the PS2 analysis
By looking at the Ps2, advertising and getting leaflets about the playstation 2 I found out many ways that the playstation company has been successful in adding value to its product. They are as follows:
The first way that the playstation company adds value to the PS2 is that the console can play DVD’s, CD’s and games. This means that you can use the console for games as well as a DVD and CD player which is good because you don’t have to buy the DVD and CD player because it is all included as one.
The second way that the playstation 2 adds value is that the controller has 2 analog sticks which make the controlling of the character or vehicle you are controlling in the game easier to control, they can also act as more buttons which means that you character or vehicle will be able to perform more movements.
Another way that the playstation company adds value to its console is that the controller vibrates. This means that when you are playing a game you get more of a feel for what is going on and it makes that game feel more real which will help you to enjoy playing it more.
Another way that the playstation 2 adds value is that the console has been designed so that it can stand on its side which makes storing it easier if you do not have a lot of space to put the console then this is ideal for you.
Also the playstation 2 company has just released a controller that does not need to be plugged into the console itself which is a good way of adding value because when you are playing a game the lead will not get in the way and distract your attention from playing the game. This also means that you can be as close or far away from the screen as you want when playing the game.
The playstation 2 also adds value because it has an 8mb memory card, this means that you can save lots of games on to it instead of only being able to save a few games on one memory card and having to delete them when you have to save another game. This saves you losing your progress in other games and having to start them again.
Another way that the playstation 2 adds value is that there is a slot for the memory cards which stops them sticking out far from the console and getting in the way.
The PS2 also adds value because there is a reset button which means that you wont have to turn of the whole console if you want to take a game out and put in another game. So this saves time.
The final way that the PS2 company adds value is that once you have bought a playstation 2 the company offers you the chance to receive free information about all the latest games, what is going to be released soon, reviews of games and the chance to get discounts off of games.
Also from looking at the PS2 advertisement I have noticed they have a target market because all of their advertising shows young people playing their console and having a really good time.
Evaluation of the shop, magazine and internet market research
From going to the local shops that sell all of the latest consoles and games I have found out that the playstation 2 adds value by having far more games than any other console around. This means that the playstation 2 owners have more games to play than people with other consoles. Also by going to the shops I have found that the playstation 2 company add value to their product by advertising competitions which allow you to get money off of their games and at the same time they give you the chance to win games and be the first to get the newest released games.
By looking at the playstation 2 companies magazines I have found that the console has many special features which make it more superior than the other consoles. These are things such as a DVD player, CD player and a memory card that can store a lot of data which allows you to save more than a few games at once.
Also when I carried out market research I found that the playstation 2 looks better in most people opinion because the XBOX is too large and the game cube is basically a shapeless cube. Also from the internet I found out more special features of the playstation 2 which help to add value to the console because the other consoles do not have them or if they do have them then they are not as good. For example the playstation 2 in most peoples opinion has better graphics than other consoles. Also the playstation 2 has a multi player option which some of the other consoles have but they are not as good. I also found that the playstation 2 can stand on its side which makes it better than the other consoles because it makes storing the console easier and it takes up less space when you are using it. From the internet I also found that the playstation 2 adds value because its controllers vibrate which none of the other consoles have. So from carrying out market research I have found many ways that the playstation 2 adds value to its console to make it better than the other consoles.
Conclusion
In my opinion the playstation 2 is far more superior than all of the other consoles because it offers so many more special features and the special features that it does have are better than the special features of the other consoles. Also the playstation 2 is only slightly more expensive than the other consoles yet it offers so much more so therefore it is very good value for money. The playstation 2 also has far more games than any other console which makes it better because playstation 2 owners do not have a limited choice as to what game they want to play. Also the playstation 2 is better than the other consoles because it offers more competitions to get free games and money off of its console. So you can see why the playstation 2 is far better than any other console around at the moment and all my market research supports this.
Bibliography
PLAY magazine-the UK’s best unofficial magazine
Playstation 2 magazine
