• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Investigating an Advertising Campaign.

Extracts from this document...

Introduction

Investigating an Advertising Campaign Bob Haas is the Chairman of Levi Strauss & Co. (LS&CO.) and the great-great-grandnephew of the company's founder, Levi Strauss. The company is privately held by descendants of the family of Levi Strauss. Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 100 countries. There is no other company with a comparable global presence in the jeans and casual trousers markets. All market-leading apparel products are sold under the Levi's, Dockers and Levi Strauss Signature brands. The Levi's brand definitely has a stylish and cool image that aims to attract a younger audience. ...read more.

Middle

Originality is an important value to Levi Strauss & Co. The main consumers of this product would be mostly male, between twenty and thirty years old. Probably living a 'laddish' lifestyle in one of the main cities in Britain or America. Would also probably wear other brand jeans like Diesel or Lee. Levi Strauss & Co. has been in business for around 150 years. The advertisers have definitely aimed the advertising for Levi Strauss & Co. towards television because the Levi's advertisements are often so different and surprising to the audience that they cannot be done justice on the radio or in a magazine because movement and sound are necessary to provide the impact that the Levi's adverts have. ...read more.

Conclusion

By using the kind of music that the target audience would like then the target audience will feel that Levi's is something they want to be a part of. Music is also a very important strategy used in the 'Flat Eric' advertisements. The music that is used will be popular with the target audience but humour is also used through the stuffed toy that nods its head to the music. If you watch an advert that makes you laugh then you become interested in it and want to see it again. I think that humour is a good way of successfully attracting a target audience. I think that Levi Strauss & Co. have continued one of their values of originality through their television advertisements. The Levi advertisements are definitely original every time and are like no other adverts you see on television. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Why has the Got Milk? campaign been so successful?

    - One of the risks is to assimilate milk as an unhealthy product, like a snacking goods which are regarded as an unbalanced feeding. - This strategy requires high investments (new packaging...) 5. Does it weaken the "Got Milk?" campaign to be so widely imitated?

  2. Marketing Media and Audience Feedback

    However, despite the many variations between weekdays and weekends evident in The Sun, daily content is quite possibly even more important to ensuring consistency of design. TV Biz and TV Today are read by a large number of audiences and Bizarre with Victoria Newton is a popular feature read by many.

  1. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    Having seen advertising in the morning paper he decides to buy the TV set. From advertising of the enterprises engaged in manufacturing of TV sets, he receives information on TV sets of this or that brand, their advantages. We admit the buyer has already chosen what he wants to buy.

  2. Promotions & Advertising

    This helps the retailer gather information about the purchaser and tie them into buying from Boots. Figure 12: Main monitored media advertising expenditure on make-up, 1999-2003 �m Index % of sales 1999 42.5 100 6.6 2000 42.0 99 6.2 2001 36.3 85 4.9 2002 45.2 106 5.8 2003 52.6 124

  1. Analyse one of the advertisements in the Barnado's advertising campaign of 1999-2000. Comment on ...

    The background is presented as an enclosed area, a rundown school or flat. John is sitting on a terracotta tiled floor. There is rubble and a spoon on the floor, also there is a door behind the baby, slightly towards his right.

  2. This advertising campaign is a proposal for Guinness. It details the proposal for a ...

    In 1998, Guinness produced the most expensive television advert ever. It was part of the 'Good things come to those who wait' campaign. It was voted the most popular advert ever by the British public. MARKET OVERVIEW SWOT for Guinness * Strengths - Number one in the world for Stout

  1. You have been newly appointed as Promotions Manager to a company - Your task ...

    The second part of the report discusses the six key features of an IMC campaign - IMC + Target Audiences; IMC + Relationships; IMC + Synergy; IMC + Marketing Mix; IMC + Out-side In Planning; and, IMC + Integration. Each is discussed in detail and applied to the Australian Jockey Club (AJC).

  2. The impact of alcohol advertising: Distilling the arguments and the evidence.

    The question of abuse Unsurprisingly, given the public policy and advocacy nature of this debate, most critics of alcohol advertising arrive at (or come from) the proposition that advertising indirectly promotes the misuse and abuse of alcohol, either by increasing general consumption or by 'social learning' - the normalisation and

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work