• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Key Issues In Digital Broadcasting

Extracts from this document...


What is the history of digital broadcasting? The first satellite broadcast was in 1981; in the USA the first satellite broadcast was in 1987 and for the UK 1998 but in 2012 digital there will switch over. The key organisations involved in providing digital service to the people are British Sky broadcasting also known as Sky, British Broadcasting Corporation known as BBC and Virgin Media. Who has been the key organisation involved in providing digital service? In February 5th 1989 Australian Rupert Murdoch founder of Sky television was launched. How Sky became as it was today was by merging with collapsed rival such as British Satellite Broadcasting in 1990 to form British Sky Broadcasting also known as BSB or just Sky. Sky was once a vertical broadcasting network but now it's a horizontal company which gets its popularity from popular programs such as; Nickelodeon, The history channel, Paramount comedy and the national geographic channel. ...read more.


The high ideal is that it is held in trust for the public of the UK by the BBC Trust. This is what makes BBC so different from Sky and Virgin Media when it comes to the news and gaining reputation and also the PSB licences fee. PSB stands for Public Service Broadcasting. Public Service Broadcasting is reaches and assumed influence, should have public service as a central goal. This has underpinned the BBC and commercial television. Public Service Broadcasting puts the interests of viewers and listeners at the heart of the system, though there has always been debate over how those interests should be represented. The main elements are accepted such as; Access for all to a range of high-quality programmes across a range of broadcasters, Impartial news you can trust, Broadcasting free from political and commercial pressures, Owned by the public, accountable to the public and a BBC that is properly-funded, through the licence fee. ...read more.


It's much harder now to check now due to the increase of channels, income sources to competitions lines, subscriptions, upgrading, sponsorships and charging for interactive service such as Sky One's "Press the red bottom". What challengers OFCOME face? In 2007 began as its second review of public broadcasting and will conclude in early 2009. OFCOME says that within two years they will finish their 1st public broadcasting review, the media industries have evolved rapidly. Broadcasting Act 1990: It reversed previous boundaries on ownership of ITV franchises, whereby one company could hold only one franchise and overseas ownership was forbidden. It also loosened regulatory controls on commercial stations. Broadcasting Act 1996: It strengthened the commercial services and paved way for the launch of DTT (digital Terrestrial Television) in the year 1998; it also blocked any other company that owns 20% of newspaper circulation from having any more than a 20% share of an ITV company or channel 5 which stopped Rupert Murdoch (SKY) from being able to buy into any other existing companies such as ITV? ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Television section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Television essays

  1. The key developments that have occurred in television since 1970.

    The name 'Pay-per-view' is a system by which there is a direct connection between the broadcaster and the consumer. I.e. television viewers can telephone and order events to be seen on television and pay for the private broadcast of that event to their homes later.

  2. Analysis of a news broadcast

    are live but this has been pre-recorded so the camera goes straight back to the studio with the main presenter talking straight away about blog entries by the reporter in Australia about hat particular story and the viewers views on it.

  1. The Impact of Digital TV on audiences and TV companies

    I have used the word 'majority' because there are people who are not in full favour of digital TV. There are also drawbacks for the companies and the government. Digital is an "all or nothing" technology. The pictures are either crystal clear or absent.

  2. Television industry is experiencing significant growth in the UK.

    Thus many people didn't have the option and went for Sky (Martin 2000 p.25-36). Strengths. - BSkyB controls the encryption technology and is currently the 'gatekeeper' of the satellite broadcasting in the UK. For any channel operator, getting through the gate requires the payment of significant fees.

  1. Multi-channel means lower Television broadcasting standards,

    High quality formal broadcasting was the BBC's policy ensuring their market received truly quality programming in the interests of the public. Television broadcasting had great potential to enlighten and educate the public where they could take interest in issues they were excluded from before.

  2. A key concept analysis of the comedy 'Scrubs'.

    Scrubs has a varied genre, as with many other TV soap operas. It has comedy and drama, which blend together effectively. The narrative is quite traditional it starts with several problems that are eventually solved by the end of the show: JD being anxious about his first day, his fear

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work