• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Magazine Comparison Nuts and Zoo. Discussion of Men's Weekly Magazines

Extracts from this document...

Introduction

BritMedia Essay2 Magazine Comparison Nuts and Zoo. Discussion of Men's Weekly Magazines January saw two publishing giants IPC and EMAP venture into the "no man's land" of the magazine industry with the publication of two Men's weekly magazines, intelligently titled Nuts (published by IPC) and Zoo (EMAP). Weekly magazines have traditionally been seen as a women's arena, they are too "girly" with titles such as Chat and Heat being incredibly successful publications for the above two companies. It was felt that with tabloid newspapers such as The Sun, The Star and The Daily Sport there was no market for a men's weekly magazine despite the surprise runaway success of the monthlies like FHM, Maxim and Loaded in the 1990s. IPC and EMAP felt that the risk was worth it and although there has been a war of words over who thought up the concept first; research carried out by the two companies revealed a gap in the market for men who would be happy to purchase a weekly diet of "Beer, breasts and footy" (presumably in that order) ...read more.

Middle

In the 23-31 March issue Nuts promises to tell us why "Jennifer Ellison!!" is "Britain's hottest footie fan!" (The answer may lie in the fact that she poses topless) as well as a free magazine containing semi naked "50 sexiest footballers wives 2005". Zoo depicts a bikini clad "Blimey, I say blimey, its Nikki Sanderson!" (who surprisingly does not appear topless) and the "12 Hottest Hollyoaks babes ever!" (Who do). Both magazines are dominated by a mixture of scantily clad women and football stories, of which Zoo has 18 and Nuts has 11. Both include fairly gruesome main features; Nuts discusses Mafia punishments with gory pictures including someone lying in a pool of blood with the caption "A victim of the Mafia's enforcers". Zoo runs a story on "Killer Britain" picturing known serial killers and a dead person lying in a pool of blood. Zoo does try and dress up its article asking the pertinent question "Are our streets getting more dangerous" amid a narrative of axe murder and cannibalism. ...read more.

Conclusion

Zoo also has a 4 pages devoted to cars and motorbikes and a further page looking at new gadgets. In this issue, while Nuts has more celebrity interviews and articles, Zoo devotes 4 pages to "52 Best Jacko jokes" the caption "not suitable for children" pretty well signifies what the jokes are about, perhaps you have to be male to find them remotely funny. The fact that the two magazines overstretched their circulation targets within the first 6 months is a good thing because there is not much advertising in either magazine. Unlike EMAP's women's similar women's magazine Heat which boasts 24 pages of adverts; Zoo has grown from merely 5 pages in its third month of publication to 11 pages of adverts nearly a year later. Nuts however has grown from 6 page adverts to 24, it is the larger magazine having 115 pages while Zoo has 107. Nuts does have a slightly larger page. It is easy in this context to see why people feel that Nuts is classier, although it would be more correct to say that Nuts is slightly less down market than Zoo. 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. Peer reviewed

    Magazine Covers. The case study I had chosen to provide as my research is ...

    3 star(s)

    neutral so it wasn't too loud but was still an appealing look to the target market. Another thing I was good at was when I had to choose colours which would compliment each other. This was a major issue at first as colours are usually the main points that attract readers to the magazine.

  2. A comparison between "Cosmogirl" and "Cosmopolitan". Two successful magazines. One woman's' and one teenage.

    you should know" To someone older, this concept could seem a little bit shallow, but friendship is something that is a very real issue for teenagers. The title, with a picture, takes up a whole page. This attracts the reader's attention, along with the bright red background.

  1. representationn of men in mens magazines

    women across all media tend to highlight the following: beauty size/physique sexuality emotional dealings relationships One theorist, Nixon believes that men's magazines have to attract advertisers and have found that using masculine traits such as beer, sex and babes, to be the most successful.

  2. Representations of men in lynx and gillette adverts

    The new wave of male cosmetic ads is a perfect example, with a stereotypically "buff" male figure with a tanned, muscular body, chiselled jaw and good looks. The fact that the man in the Lynx adverts (travelling through different eras of the 20th century)

  1. Discuss the success of the Magazine Industry

    Stewart Williams suggests, when commenting on the success of Kerrang! magazine, that if one person is watching Kerrang!'s TV station, 'three other people in the room will watch and like what they see'. He also refers to the exploitation of social networking websites such as MySpace.com, on which the magazine holds over forty thousand 'friends'.

  2. Magazine Reveiw and Comparison

    the place to be' This quote is a play on words by saying you will sleep with you head in the clouds because the article later goes on to say that the hotel is the worlds tallest hotel. 'OK! stayed at the Grand Hyatt hotel' this quote says that 'OK!'

  1. I am going to answer the question "How Far Do Magazines Rely On Stereotypes ...

    she is a mysterious woman, and her pose, where she has her hands on her hips and a powerful facial expression shows that she is strong, dominant. The stereotype is created through the myth of femininity where the woman aspire to have this ideal image from looking at the woman portrayed in the adverts.

  2. Review of magazine front page - 'Now'.

    Then the second picture is of a ruff looking Victoria Beckham ( Posh Spice ) . Underneath the picture it says in a blue back ground in yellow writing. '' Gaunt and sad '' Then at the bottom of the page in a colourful pink background '' There turning into

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work