• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Magazine Comparison Nuts and Zoo. Discussion of Men's Weekly Magazines

Extracts from this document...

Introduction

BritMedia Essay2 Magazine Comparison Nuts and Zoo. Discussion of Men's Weekly Magazines January saw two publishing giants IPC and EMAP venture into the "no man's land" of the magazine industry with the publication of two Men's weekly magazines, intelligently titled Nuts (published by IPC) and Zoo (EMAP). Weekly magazines have traditionally been seen as a women's arena, they are too "girly" with titles such as Chat and Heat being incredibly successful publications for the above two companies. It was felt that with tabloid newspapers such as The Sun, The Star and The Daily Sport there was no market for a men's weekly magazine despite the surprise runaway success of the monthlies like FHM, Maxim and Loaded in the 1990s. IPC and EMAP felt that the risk was worth it and although there has been a war of words over who thought up the concept first; research carried out by the two companies revealed a gap in the market for men who would be happy to purchase a weekly diet of "Beer, breasts and footy" (presumably in that order) ...read more.

Middle

In the 23-31 March issue Nuts promises to tell us why "Jennifer Ellison!!" is "Britain's hottest footie fan!" (The answer may lie in the fact that she poses topless) as well as a free magazine containing semi naked "50 sexiest footballers wives 2005". Zoo depicts a bikini clad "Blimey, I say blimey, its Nikki Sanderson!" (who surprisingly does not appear topless) and the "12 Hottest Hollyoaks babes ever!" (Who do). Both magazines are dominated by a mixture of scantily clad women and football stories, of which Zoo has 18 and Nuts has 11. Both include fairly gruesome main features; Nuts discusses Mafia punishments with gory pictures including someone lying in a pool of blood with the caption "A victim of the Mafia's enforcers". Zoo runs a story on "Killer Britain" picturing known serial killers and a dead person lying in a pool of blood. Zoo does try and dress up its article asking the pertinent question "Are our streets getting more dangerous" amid a narrative of axe murder and cannibalism. ...read more.

Conclusion

Zoo also has a 4 pages devoted to cars and motorbikes and a further page looking at new gadgets. In this issue, while Nuts has more celebrity interviews and articles, Zoo devotes 4 pages to "52 Best Jacko jokes" the caption "not suitable for children" pretty well signifies what the jokes are about, perhaps you have to be male to find them remotely funny. The fact that the two magazines overstretched their circulation targets within the first 6 months is a good thing because there is not much advertising in either magazine. Unlike EMAP's women's similar women's magazine Heat which boasts 24 pages of adverts; Zoo has grown from merely 5 pages in its third month of publication to 11 pages of adverts nearly a year later. Nuts however has grown from 6 page adverts to 24, it is the larger magazine having 115 pages while Zoo has 107. Nuts does have a slightly larger page. It is easy in this context to see why people feel that Nuts is classier, although it would be more correct to say that Nuts is slightly less down market than Zoo. 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. Peer reviewed

    Magazine Covers. The case study I had chosen to provide as my research is ...

    3 star(s)

    neutral so it wasn't too loud but was still an appealing look to the target market. Another thing I was good at was when I had to choose colours which would compliment each other. This was a major issue at first as colours are usually the main points that attract readers to the magazine.

  2. representationn of men in mens magazines

    Another theorist, Lacey, argues that these magazines portray men, or an ideal man, as one with these characteristics: physical strength and fighting power, sexual prowess and control of sex objects, success in physically dangerous undertakings extreme wealth and economic power, direct domination of males and females In contrast, representations of

  1. A comparison between "Cosmogirl" and "Cosmopolitan". Two successful magazines. One woman's' and one teenage.

    the magazine, the picture catches your eye so you stop to read the article. The article talks about the method being "New" and "Revolutionary". This gives the impression that "Cosmopolitan" is up to date and "with it". I think this article was included because alcohol is a subject that interests

  2. Magazine Reveiw and Comparison

    to eat 'Shanghai offers many ingredients and dishes that will delight of disgust the curious diner' This quote would interest the reader and make the reader curious as to what type of food is in Shanghai. Again this quote might encourage readers to visit Shanghai.

  1. The importance of Magazines

    Be the first to know about the season's best and most affordable clothes, the newest colors in makeup, and the latest news on the coolest people, places and things. Elle girls' front cover suggests the target audience, through its clear, bold and conspicuous title.

  2. Representations of men in lynx and gillette adverts

    Adverts from companies like Lynx and Gillette challenge that perception with their positioning of females within the narrative scenarios. Men are being increasingly encouraged, the way women have been for years, to aspire to role models given to them by the media.

  1. Discuss the success of the Magazine Industry

    Sweeting's explanation for this is simply that 'sex sells' and that 'magazines such as Loaded are becoming increasingly pornographic in their content' (MediaMagazine, September 2005). Furthermore, technological changes such as cable and satellite TV and broadband internet have allowed magazines to synergise their brand with other forms of media.

  2. I am going to answer the question "How Far Do Magazines Rely On Stereotypes ...

    shows a woman, with a seductive pose, mouth slightly open and her finger on her lips, her shoulders are exposed to see a bra strap and her hair is blowing across her face, this supports the male gaze. The advertorial encourages the woman to get this fragrance so they can achieve their aspiration of having the ideal image.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work