• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing - Culture is one of the most important factor to marketers in that it both affects and describes human behaviour.

Extracts from this document...

Introduction

INTRODUCTION Culture is one of the most important factor to marketers in that it both affects and describes human behaviour. A good way of thinking about culture may be in terms of its usage in words such as taste and stylistic preferences, advertising preferences and regulation, superstitions and cultural sensitivities and modesty as it can be described their implications to marketers. In this assignment, I will examine some of the influences which considerate by the marketers to set up the market strategies in different places. At the end of it, you should be fully understand that the similarities and differences between and among cultures of 3 powerful Asian tribes-Chinese, Japanese, Korean. Marketer can use etic or emic approaches in marketing research and analysis to the upon countries. Advertising preferences and regulation Each country and culture is different advertising preferences and their government issues the regulation. So, marketers should know their regulations to avoid offending the regulation. Japan Japanese prefer the ambiguous terminology in advertising and indirect communication style. They would like to image the content of the advertisement though a story or entertaining the audience. It is not important to mention the company name and product rather than pleasing the consumer. ...read more.

Middle

So, you can see the human exchange and communication in Korea. Taste preference: Food Culture can affect people to select prepared, presented and eaten food. In some large cities, many restaurants can serve some diet dishes and national dishes to different culture people. They can provide variety full sets of cutlery to be selected by customer because of feeding habits also differ such as chop sticks, from hands and forks or knives. Japan Japanese would like to eat fast food because of modern country. The trend of eating habits is increasing in diet food but the western food is also popular in the youth people. You would find that there are so many convenient food machines in Japan especially in some business cities They would like some elegant and convenient package foods. So, markets should considerate the package of the food is most important if they want to go the target Japan market. Another factor is the convenient food machine, if the food products can store in the machine it would be very helpful to promotion. China China is one of the oldest advanced civilizations in the world. ...read more.

Conclusion

Japan Japan is very interesting country in modesty because they look like very shy and polite but they can accept the sexuality plays in the society. Nudity is permitted in the advertising to show in the public place. You can see the bare-breasted woman in the newspapers and on television. It is affected by the Western Culture because they like to follow and copy to them. Japanese is still a big man-national country. Women are following to the men and serving them every times. Marketers always use this feature in their advertising. China Chinese is always keeping good relationship with others because they think that the respect for others is very important. If someone appreciate the Chinese people, they will answer"no, it's nothing because it means that it is nothing special to accomplish it, you also can do it. In China, modesty is regarded as a principal moral. Since kindergarten, children are taught to be modest both in family and friends. It is very difficult to see the nudity in the common place in China because of prohibition. In the feudal society in China, people used to understand that everyone is equal and fair. They always remember the Confucian saying "Be modest to everybody at any time, at any place". ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    as it is fattening so Coca-Cola will have to think of something to over come this, as they will lose customers. PEST analysis E4. Identify and explain the external influences affecting the development of the marketing strategy. A PEST analysis stands for Political, Economic, Social, and Technological influences, all of, which are external.

  2. Viral Marketing

    The point is simple: Games are dual purpose - they create compelling experiences and get customers even more involved with the product. Coca-Cola, Toys R Us, PepsiCo, and Nabisco may all ultimately design games to imprint their products onto the neurons of their younger customers.

  1. This advertising campaign is a proposal for Guinness. It details the proposal for a ...

    The broadcasting will be between 8p.m and 11p.m because of the large number of viewers. The television advertising on satellite will be represented by Sky Sport. This channel is essential for sponsorship of sports (rugby and football); therefore the advertisement will be mostly chronic as it will be more intense during the rugby six nations tournament (February and March 2006).

  2. The Coca Cola company - You need to consider the current market, find a ...

    POLITICAL - * Government * Laws * Tax Policy Theses can define the way the company is run, and the informal and formal rules that the firm must follow to stay a legitamate business. ECONOMICAL - * Inflation * Economic Growth * Interest rates These can affect the capital of the company, the purchasing power of the potential buyers.

  1. The first part is to compare and evaluate two competitor organisations strategies of their ...

    * Strong name recognition and brand awareness. * Creative, colourful, eye-catching ads have impact. * Target specific markets by billboard location. * Reach hundreds or thousands of people daily. * Ads aren't lost in the mix of editorials or competitors. * Billboard messages are delivered with continuity and frequency.

  2. Create ing your own business - create a full plan on a business of ...

    to planning permission as they believe it is local government interference and that they know what is best for their business. And other individuals object planning permission as it might affect them in a way as in block out light or impede their nice view and so forth mostly for

  1. Media Marketing Plan

    As you can see, the newspaper will be marketed to attract a variety of readers in which it will reflect the tabloid newspaper format by covering celebrities-about-town and the latest soap opera storylines. However, despite The Daily intended to be a far more casual read than its broadsheet competitors, it

  2. Marketing Media and Audience Feedback

    not need this specific newspaper to live their lives and would find alternative means of locating news, weather and sport in cheaper newspapers or via online resources. However, even a small change in the price charged for the newspaper can result in a much larger change in demand, such as

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work