• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing Group Presentation - How are The Strokes, Beyonce and S Club 8 trying to get to the Top 20 of UKwith their latest albums?

Extracts from this document...


Marketing Group Presentation: How are The Strokes, Beyonce and S Club 8 trying to get to the Top 20 of UK with their latest albums? First segmentation on all the three albums and music categories is made when deciding that The Strokes, Beyonce and S Club 8 all are trying to get to the album top 20 in UK and get as many people to buy their album as they can. They are trying to get to the mass market by gaining a competitive advance over the others. How are they doing it? Which marketing strategies and theories each of these use? How do they differ from each other and from all the others who are trying to reach top 1? This comes to the second segmentation which could be the USP, Unique Selling Point. In music the easiest way to make this segmentation is to define the music-category. As The Strokes being the face of the garage-rock, Beyonce is the figure of R&B. S Club 8 relies more on pop and kids songs. What do exactly this band want, who they want to get as their buyers? ...read more.


Garage-rock isn't that small marginal-music anymore. If they do their music well and market and promote it well, they are quite sure to get a huge success. Couple of weeks after realising the Room on Fire all the critics have been great, selling numbers are enormous and they got right to the top 5 in UK album-chart. The most important element on marketing mix, when marketing The Strokes album, is advertising and promotion. In music business interviews, reviews, concerts and other pr are important. In this kind of "quality" music, album reviews are really important. But as well are touring and interviews in the magazines and television. Album and single charts are also important for people who consider buying the album. Too much physical presence in the press can harm the bands success. If the real music-lovers find out that the band is "selling their soul" by promoting their album too much and wrong ways, it might do more harm to the album selling than good. In a music-business people behind the music are often really important for marketing. ...read more.


Other element of marketing mix is the actual product. The album with its covers is the product. Covers are not that important on this album, at least they don't exactly try to sell the record. Red, black and yellow are the most important colours in the cover. They express energy and independency. They don't want to sell themselves by their looks, even though some girls can be attracted by how they look. In the product of The Strokes also posters, image of the band and the show on a stage are important part. Even if they don't want to think themselves as a produced product they are one of the most important bands in the scene of garage-rock as well as broader category of music, and that way they have to be produced. Other elements of marketing mix, like buying process, place and price are not that important when deciding which record should be bought, at least not with this album. People, who want to have the album, go to buy it without any difficult process or special needs of the place. Place on the internet and MTV -era make all the places the same. Price is also irrelevant when talking about music-albums, because all the albums cost almost the same. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Music section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Music essays

  1. What is so special with Madonna? She has been succesfully famous for 20 years, ...

    With the release of Madonnas title track video for Like A Prayer the reactions from both audience and fans was shocked. Church called the video a desecration, and Pepsi, a sponsor of Madonnas upcoming tourwithdraw the TV- commercial and dropped Madonna from her contract.

  2. How successful have your chosen texts been for their industry. (On Beyonce)

    The accusation regarding Beyoncé’s father I believe may had some truth in, it has become evident that Beyoncé always appeared the be at the ’head’ or the ‘top’ of the group in pictures and videos and I believe Matthew Knowles as an already well-connected music executive had the knowledge to

  1. The Arctic Monkeys album Whatever People Say I Am Thats What Im Not and ...

    They frequently use a colourful range of backdrops which are sometimes quite cosmic or fantastical (e.g. in the videos for "I Don't Feel Like Dancin'" and "Take Your Mama".) in one of their earlier videos for the single "Filthy Gorgeous" MTV were forced to eventually stop showing much of the content of the video as it contained sexually semi-explicit scenes.

  2. Design or Resurrect A Band / Group

    support. 4: Young people - I am using the terminology "young people" to encompass a very large age range - i.e. 3-9, this group rarely gets direct musical commerce aimed at it - primarily due to the fact that their parents/guardians control nearly all they buy.

  1. An investigation into the dangers that are present in the 'mosh pit' at rock ...

    3.0 INJURIES SUSTAINED IN MOSH PITS Injuries sustained in 'mosh pits' are a common occurrence. The majority of these injuries are fairly minor but there is the occasional occurrence of more severe injuries found at certain concerts. 3.1 COMMON INJURIES There are several injuries that occur commonly in 'mosh pits'.

  2. "Run Lola Run"/"Lola rennt" (1998) has received an overwhelmingly positive critical response and has ...

    (I think Vancouver was standing in for the German capital.) Earlier, another TV series (the now defunct "Seven Days") ran an overtly Lolaesque episode - complete with the music, the time shifts, etc. Also from your Guide: About "Lola" on Video Most critics have compared "Lola" to the British-made "Sliding

  1. My aim is to produce a CD cover and poster to promote it, for ...

    Please tick a maximum of 3 Craig David Ahsanti Truth Hurts Destinys Child M. Elliot Nelly Ja Rule J.Lo P.Diddy Usher LL Cool J Aaliyah B2K Genuwine 112 Please specify any songs that you would like to be on the C.D from some of the artists/bands that you have chosen:

  2. How has the Internet been used to market Rock music? Comparing a main stream ...

    'Kerrang' The Uk's top selling rock music magazine has been running since 1989 when it started as a small publication, since then Kerrang is considered worldwide as an authority when it comes to Rock music, it has a weekly circulation of 4840 according to the national readership survey (NRS).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work