Marketing Group Presentation - How are The Strokes, Beyonce and S Club 8 trying to get to the Top 20 of UKwith their latest albums?

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Marketing Group Presentation:

How are The Strokes, Beyonce and S Club 8 trying to get to the Top 20 of UK with their latest albums?

First segmentation on all the three albums and music categories is made when deciding that The Strokes, Beyonce and S Club 8 all are trying to get to the album top 20 in UK and get as many people to buy their album as they can. They are trying to get to the mass market by gaining a competitive advance over the others. How are they doing it? Which marketing strategies and theories each of these use? How do they differ from each other and from all the others who are trying to reach top 1?

This comes to the second segmentation which could be the USP, Unique Selling Point. In music the easiest way to make this segmentation is to define the music-category. As The Strokes being the face of the garage-rock, Beyonce is the figure of R&B. S Club 8 relies more on pop and kids songs.

What do exactly this band want, who they want to get as their buyers? What do they have to offer to the customer or the consumer? Marketing mix and its most important points for each other will tell that. Is the product the most important, or promotion and physical presence? Are the people who buy the record the interesting ones, or is it the price, the place or the process of buying?
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The Strokes: Room on Fire

The unique selling point of the Strokes is the garage rock. They segment themselves to this music-category, but are not strictly only for people who like rock. They don't specially want to get all the people to buy their album, but who wouldn't want a world success? They want to attract music lovers, people who define themselves by music, value the quality and individuality. By getting to top 1 the band might loose some of these people, because they don't want to buy the same music as everybody else. And to ...

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