• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing's Influence on Impressionable Adolescents

Extracts from this document...

Introduction

Marketing's Influence on Impressionable Adolescents Children too young to decipher between what is false and what is factual are the prime audience for misleading television advertisements. From 30-second commercials to popular child TV shows, children are being sub-consciously drawn into influencing unnecessary purchases and developing dangerous habits. Marketers use a combination of appealing jingles, catchy phrases, and believable information to take advantage of credulous adolescents. Because US adolescents spend $140 billion a year and influence another $200 billion of spending, they are great targets for marketing campaigns (McNeal J, 1998). Most of the products advertised are either unhealthy for the mind, body, or spirit. Despite parents' efforts to try and protect their children from dangers of the outside world such as alcohol, sex, and unhealthy food choices, the images still seep in; compliments of the mass media. Alcoholism is just one of the negative habits promoted through commercials, promotions, and allusions in mass media. ...read more.

Middle

While this commercial makes a bold statement about its product, it promotes false claims about sex to children too immature to know the difference between what is true and false. Another example of sex as a common theme in advertising is the commercials for women's bras by Victoria's Secret. The provocative commercials feature supermodels prancing around in skimpy lingerie to attract the attention of both sexes, even though only women consume the product. Adult commercials like Victoria's Secret aren't committing any crimes, but are drawing the premature attention of adolescent eyes. Television not only opens the eyes and ears of impressionable, sophomoric children, but also their mouths. Children spend hours upon hours sitting (more like snacking) in front of the television. Not only are the kids sedentary while watching television, but they are also constantly being bombarded with foods predominantly high in sugar and fat (American Public Health Association, 2007). ...read more.

Conclusion

(2) Children's wants are often favored over their needs when it comes family purchases. When was the last time a child begged his mother for some new deodorant, or a new washcloth, or some new dental floss, or a new multi-vitamin that didn't have the Flintstones picture on it? Children spend most of their time begging parents for the luxurious items they see on television. These desired products are often not necessary to sustain life or improve any aspect of it. Marketing schemes today target demographics of young and receptive viewers that will have an influence in their household's purchases. Marketers use whatever means possible to persuade and convince consumers, regardless of their age or intellect. Your paper is quite convincing, aside from Cookie Monster. You did not have to mislead the reader with the example. For example, you could have explained the new circumstances surround Cookie as further proof of your point. If you want the plus, I would like to see you try this. Otherwise, you have a well supported paper. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    watch television then as they finish work and therefore like to watch something in peace. Also at that time people tend to have finished what they are doing. The reason why I may use television is because as the advertising data shows a lot of people watch it and also a lot of money was used on television.

  2. Viral Marketing

    It had to generate awareness for its special offer for Chennai. The Solution: Communication had to be targeted only to Chennai. www.chennaionline.com was chosen because of its focused traffic and cost effectiveness in this low budget campaign. The special offer of 'Meal for 2 for Rs 150' was promoted only

  1. Marketing Media and Audience Feedback

    profitability has resulted in the dot-com crash and the Japanese economic collapse. In addition, he also claims that ignoring marketing objectives while pursuing a ROI approach is just as problematic. Some claim that, against McCarthy's four Ps, it is not an appropriate model for industrial product marketing and they are too strongly oriented towards consumer markets.

  2. Media Marketing Plan

    In addition, The Daily will identify that readers are not solely picking up newspapers for news information and have other motivations traditionally more associated to other media such as magazines or TV. From the research conducted into the current situation of the newspaper market, emotional and functional drivers to read will be incorporated into The Daily.

  1. Charity Advertisements-Christian Aid & Christian Children's Fund

    local newspapers as it would go to everyone in the local area. Paragraph 5 Comparing these two adverts makes, Christian Aid and Christian Children's Fund, you can see that both organisations want us to donate money to their charity.

  2. The Hoboken Happenings television show and its accompanying Internet web site.

    We will differentiate our business by communicating our knowledge of the Hoboken area to local and nearby customers. II. CURRENT MARKETING SITUATION A. Market Overview 1. Market Demographics and Need Hoboken Happenings will benefit from the continual desire of young urban professionals relocating to Hoboken.

  1. American Women as Consumers

    Today's clothing manufacturers, for example, should cut clothes to fit but still flatter an older woman's body, and retailers must work hours that women don't (Chura, 2002). Women also expect to be marketed differently because of their changing role in society.

  2. Sponsorship Today

    Stella Artois sponsorship of CH4 movies. As companies sponsor more sports broadcasts rather than live events, broadcast sponsorship is set to overtake sports as the most valuable sector of the market. Sponsorship of rock concerts and festivals is increasingly common. Sponsorship of the arts Has less appeal that broadcast or sports sponsorship but Government initiatives such

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work