• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing's Influence on Impressionable Adolescents

Extracts from this document...

Introduction

Marketing's Influence on Impressionable Adolescents Children too young to decipher between what is false and what is factual are the prime audience for misleading television advertisements. From 30-second commercials to popular child TV shows, children are being sub-consciously drawn into influencing unnecessary purchases and developing dangerous habits. Marketers use a combination of appealing jingles, catchy phrases, and believable information to take advantage of credulous adolescents. Because US adolescents spend $140 billion a year and influence another $200 billion of spending, they are great targets for marketing campaigns (McNeal J, 1998). Most of the products advertised are either unhealthy for the mind, body, or spirit. Despite parents' efforts to try and protect their children from dangers of the outside world such as alcohol, sex, and unhealthy food choices, the images still seep in; compliments of the mass media. Alcoholism is just one of the negative habits promoted through commercials, promotions, and allusions in mass media. ...read more.

Middle

While this commercial makes a bold statement about its product, it promotes false claims about sex to children too immature to know the difference between what is true and false. Another example of sex as a common theme in advertising is the commercials for women's bras by Victoria's Secret. The provocative commercials feature supermodels prancing around in skimpy lingerie to attract the attention of both sexes, even though only women consume the product. Adult commercials like Victoria's Secret aren't committing any crimes, but are drawing the premature attention of adolescent eyes. Television not only opens the eyes and ears of impressionable, sophomoric children, but also their mouths. Children spend hours upon hours sitting (more like snacking) in front of the television. Not only are the kids sedentary while watching television, but they are also constantly being bombarded with foods predominantly high in sugar and fat (American Public Health Association, 2007). ...read more.

Conclusion

(2) Children's wants are often favored over their needs when it comes family purchases. When was the last time a child begged his mother for some new deodorant, or a new washcloth, or some new dental floss, or a new multi-vitamin that didn't have the Flintstones picture on it? Children spend most of their time begging parents for the luxurious items they see on television. These desired products are often not necessary to sustain life or improve any aspect of it. Marketing schemes today target demographics of young and receptive viewers that will have an influence in their household's purchases. Marketers use whatever means possible to persuade and convince consumers, regardless of their age or intellect. Your paper is quite convincing, aside from Cookie Monster. You did not have to mislead the reader with the example. For example, you could have explained the new circumstances surround Cookie as further proof of your point. If you want the plus, I would like to see you try this. Otherwise, you have a well supported paper. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    watch television then as they finish work and therefore like to watch something in peace. Also at that time people tend to have finished what they are doing. The reason why I may use television is because as the advertising data shows a lot of people watch it and also a lot of money was used on television.

  2. The principles of marketing.

    1,250 30 second spot (each day, one week) in London Cinemas (372 screens) 40,225 30 second spot (each day, one week) in Lancashire Cinemas (162 screens) 10,035 BRMB (Birmingham Radio) 30 second spot, Wednesday - Friday (1600hrs - 1900hrs) 700 Virgin FM (London)

  1. Viral Marketing

    This was made possible through a unique Leader board feature wherein the players could upload their scores on the server. This feature, a technical challenge in itself, was met successfully ensuring that the top scores for the day, week, or month could be accessed seamlessly.

  2. Media Marketing Plan

    This competition will be featured inside the actual newspaper on a single page with promotional prints throughout in order to reinforce this promotional activity of this new release. 5.4 Promotion 2: Merchandising The second promotion will be merchandising, where a free CD containing music from 2006 will be included.

  1. Marketing Media and Audience Feedback

    stories, gossip columns, repeating scandalous innuendos about the personal lives of celebrities and sports stars, and other so-called 'junk food news'. It is a popular newspaper format in the United Kingdom and the Republic of Ireland where it is published, with design and content contrasting to that of a broadsheet

  2. Charity Advertisements-Christian Aid & Christian Children's Fund

    and the phone number or web-site and e-mail address will stick to the paper and won't go away like televisions. If a charitable organisation wanted to advertise in newspapers, I think it would go for the local ones. I think this because people usually read local newspapers and wouldn't read national ones.

  1. The Hoboken Happenings television show and its accompanying Internet web site.

    Hoboken is considered to be a microcosm of New York City, with over 300 businesses including bars and restaurants that have become the Mecca of young professionals ages 24 to 34. The active transient urban group that Hoboken attracts, will need to look for goods and services to satisfy what

  2. American Women as Consumers

    women claim that they choose companies that demonstrate social responsibility (Quester and Lin Lim, 2003). This may increase marketers' chances of gaining brand loyalty. Consequently, many marketers take advantage of this and support important issues such as breast cancer. However, popular issues like breast cancer are difficult for any one brand to own (Quinlan, 2003).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work