Marketing - website analysis

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Website analysis

The site address is

My first impression is very good because it starts with a video and is well laid out. It also is very good at grabbing your attention because of colour matching and nice scenery. The opening video is interesting because the animals are unusual and very rare to see in the face. Also there are families and pictures of kids having fun.

The colour is also used through the whole website but it is not a colour that I would associate with the company as it not a massive franchise and it is not in Britain. The information is not great but they have covered the main part but haven’t gone past that to get a feeling of that you really know were your going. The price list is available showing the one day price and annual. Also there is a special offer for the locals in Tenerife

Join now!

Get a discounted rate of 30 % off. Which shows that the company is not just trying to attract tourists; it wants the local people to come as well?

Also there is a link to a partner hotel. I will show this in the screen shot below.

This website is in traditional canaries’ island style with a maroon background and a picture of the hotel with the view of the mountains. The lights grab your attention because they are reflected in the pool and the picture makes you want to be there. Also there are pictures of people ...

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