• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Mass Media, the Internet, and the Modern Consumer

Extracts from this document...

Introduction

Mass Media, the Internet, and the Modern Consumer It is, indeed, an interesting time, this age of information. As we witness a complete change in the nature of mass communication, the ripples expand from millions of points. Some of these ripples fade, dispersing as minor vibrations. Others, however, coincident in direction, raise implications like a breaking Tsunami. Until very recently, the consumer of information relied mostly on mass media, as opposed to interactive means. It is not called mass media because it is directed towards the "simple masses" like one might think of the tabloid press. It's name, mass, refers to a format based on mass consumption. Information travels one way, packaged like any other, formatted uniformly regardless of the user. In this sense, a classic novel is no different than a periodical or daily paper. That's old news, so to speak, but now it's getting truly engaging. We are at a span in literary history where mass media is falling to the world-wide interactive flow of information. The tide is finally coming in on a regular basis, and some sand-castles are about to fall. Mass Media, by its nature, allows its producers to comment without questions and state as fact without support. The consumer may protest by refusing to buy that publication. The consumer may disagree, add to, or question further in the form of a letter to the editor. If the format encourages a controlled dialogue (has a letters to the editor section), and the editor chooses to publish that letter, the individual may see public satisfaction within a couple months. ...read more.

Middle

Because of this, reviewers have had, as of late, a much more difficult time making unsubstantiated claims without risking their credibility, as the readers now have public forums to discuss specific topics among those more knowledgeable. I believe it's about time. Hopefully some good will come of it. And where does it leave the audio/video "rag?" These "rags", referring to the less reputable and most guilty offenders, will have to adapt, or hope to appeal to the shrinking demographic groups with enough discretionary income to buy audio/video equipment and attract advertisers with no Internet access. If somebody makes a technical statement that flies in the face of well understood physical properties, they're going to have a heck of a time backing it up, especially since many technically competent people have computers, and with them the means to traverse our electronic universe. It is truly a brave new world. A bit scary, but perhaps all the more useful to those who might fall victim to self-serving and self-appointed authorities who comment on the most esoteric without understanding the most conventional. Reviewers, their editors, and consequently, publishers themselves must take responsibility for the work they publish, or suffer the aftermath of their actions. That's not to imply that every journalist must take pains to think like some equation-spitting robot. (Sadly, I know of at least one prominent school of journalism that encourages just such training, right down to vocabulary.) Although objective analysis always lends more substance to the pot, subjective evaluations will always play a part in any kind of interesting work. ...read more.

Conclusion

To make a statement of fact, one must prepare to substantiate it. To make a statement of opinion, if simply for the sake of completeness, one must explain the reasoning behind that opinion. To do otherwise, one must expect ridicule, deservedly. For a somewhat mainstream publication, it makes sense, I think, to carefully blend a variety of aspects. For example, make some simple and useful measurements in a first pass (a square wave can show a lot about bandwidth, phase, response, and amplitude linearity). Then, include subjective aspects as to provide enough insight as to help a reader perhaps decide if such a product might be worth pursuing, but not with such terms which apply only as abstractly to carry as much weight as pure imagination. Sometimes it appears a difficult line to walk. All writers must expect criticism of their ideas, especially as the Internet expands to give a louder voice to challenges that would otherwise die on an editor's desk. But, so long as the editor and the writers work together to keep their feet out of their mouths, there are that many more feet to stand on. It's becoming a rough little village for those who would take on the soapbox, and I think it will be all that much better for it. Content will determine success of publishing on the Internet, not big money, glossy paper, or a hodgepodge of colourful glitz. Hurrah for the little guys. Throw out the prose, and dodge the tomatoes in the meantime! It's gonna get messy. Sociology 14th March 1999 Subject Lecturer: Amanda Beggs ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Internet section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Internet essays

  1. In assessing the competitive position of a large online trader, we would use the ...

    Thus Amazon's customers could be confident for the safety and reliability of Amazon's system which would lead customers to have loyalty and lock-up customers with Amazon's website. � Human Resource Management Amazon hired a lot of employees when compared with other online retail business like eBay since it had different nature of business operation.

  2. Online dating services - review

    However, Match.com could undercut Yahoo's pricing and take the majority of its user base if it set its price is: pmatch < pyahoo - d - an. Essentially, if its price added together with the benefits of an increased network size if people switched is below Yahoo's price by enough to overcome people's preference for yahoo's system.

  1. E-commerce Technology

    MySQL is available to use it under an open source licence free as long as users are willing to meet the terms and condition of that licence. 2.5.4 Why use PHP and MySQL To design and develop eCommerce websites many different products would need to be considered, such as: 1.

  2. Is the Mass Media creating a Mass Culture? If yes, then is this creating ...

    A mass culture has negative connotations, as the fact that everything is the same puts products collectively and spoils the identity and distinctiveness of something. There are some words that come up when studying culture that many people may be unfamiliar with, and two important ones are socialisation and ideology.

  1. Consequences of New Media Technology

    * A free product is a non-product. * More and more people are demand that what was once charged for become free. * The free music movement is a prime example. In the future films may well follow suit. * Eventually, copyright owners may need to give up the idea

  2. Amid the de-industrialization and grinding poverty of the South Bronx in the mid-1970's, there ...

    those of music, magazines and youth TV, position their readers in a particular relationship to the text and its meaning and in doing so play a concerted role in constructing and organizing subjectivity as it comes into being in the 'inter-discursive space' where these cultural forms and their meanings meet and interact with each other.

  1. Choosing a classic example of a social problem such as violence, crime, racism or ...

    In all, 88% of the children abused the doll. (Gross, 2000, pg 69) This seemed to prove everything - if a child sees violence without negative repercussions, they are likely to copy the acts themselves. However, a criticism of the study is that it is difficult to extrapolate violence against a doll to violence between humans.

  2. The power of the mass media has been grossly overstated.

    This can be epitomized by what Rupert Murdoch, owner of News Corporation, a media conglomerate said last year at a media conference. He said that young people nowadays do not want to be preached at, and to carry this religious analogy further, he said that if we want youths to

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work