Media Analysing 2 holiday adverts, india and disneyland paris

Both these adverts also differ as each author has used different techniques in which they put the heading and subheadings across to the audience. In advert one the writer uses three main headings. The first heading is in yellow which shows luxury and fun it is in bold and italics and has also been enlarged which makes it stand out and also attracts the readers attention as soon as they see the advert. The text goes over the image which suggests that they are linked. The subheadings are also in bold but they are in white the same as the rest of the text. This highlights that you can easily go to the section you want to read about but white is also associated with calmness and relaxing. Text two has one main heading and one side heading, the main heading says “Tell your friends…” this suggests that you should tell them this is a once in a lifetime experience and it also could portray the customers and adventurous.  This text is at the top of the page on a white background with no other text this would help pull a reader into that spot, another thing that helps attract the reader to the text is the image. The second heading is above the three mini images and is also isolated; it also pulls in readers because it is bigger than the main text.  The font used in advert two is the same as the description with detracts from the advert as it make the advertisement look plain by using the same font for both text and the headings. On the other hand advert one has used a different font from the main text making this the more attractive advert in some ways.

Advert one is direct to the reader the language and sentencing allows the reader to be in the spotlight one they are in the resort. The description is very well detailed and by making the main points bold it pulls you into the best parts of the resort. This text also asks questions and involves the reader because it leads to the reader to wanting answers. The advert contains information on all the facilities and activities that will be available during the visit to the resort. Text one uses alliteration such as Catastrophe canyon and Tinsel town this is catchy and makes the resort more appealing as it makes the reader think of what it is like. In advert two the writer uses imagination as he us quoting the relaxing things that the reader could do on the holiday such as “let your friends think you’re terribly adventurous.” The writer also gives information on the history of the resort and all the facilities that it contains “you’ll be staying in cosseted confines of some of the worlds finest hotels,” alongside with the sights which are available to see. The text involves the reader in many ways it creates an atmosphere with the advert allowing readers to be imaginative because of the words that are used. Text two uses repeated sentence structure using “tell your friends” and “tell them” this makes it more energetic and fun. Therefore the advert is similar to text one which is also informing and persuading the reader to visit

Advert two contains a logo and trademark of the company and the service they provide. The logo and trademark are placed on the advert as an image it also has some text in a foreign language; the image also contains a website and the logo has been labelled onto the image. Advert one contains no logo of the company directly but the image of the castle is actually the Disney logo. It does however contain a registered name.

My personal response to both these advertisement are that I think the text 2 (India) is more effective as it pulls me in with the use of images it shows me a more relaxing and peaceful time which would defiantly be more likely to draw in couples. My reactions to the Disney advert (text 1) however is not so positive although the image of the castle does draw me in I think there is too much text so it is not as effective. Therefore I would be more likely to buy a holiday in the advert for India.