• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

MEDIA ANALYSIS - APPRENTICE OPENING SCENE

Extracts from this document...

Introduction

´╗┐Sophie Dickson Media Analysis ? The Apprentice (Amber) The purpose of the introduction to The Apprentice is to introduce the programme to its audience; the main aim is to gain TV ratings so the first four minutes are crucial in drawing in the audiences? attention and making the show interesting and appealing to the target audience so they continue to watch. There are many visual codes in the opening of the programme. The contestants are first introduced and the camera is watching them enter the city of London. All of the contestants are shown near or on some form of transport, this could symbolise how the best people have been chosen from all over the country to come to one business orientated and busy city to compete for one life changing journey. Furthermore, the journey is metaphorically amplified by the contestants carrying suitcases and walking forwards, this creates a sense of them embarking on a life changing journey together with only one outcome. ...read more.

Middle

There are also visual codes displayed by the characters that anchor business; firstly all of the contestants are dressed smart, in suits or skirt suits. They also all carry some form of briefcase which is stereotypically something that a business person has with them all the time. When the characters speak they pragmatically and stereotypically show that they are business minded people ?I am the best? ?I am what Alan Sugar is looking for? are examples of what are said and these are expressed in a very strong, arrogant and argumentative way. In the opening there is a point where the audience are shown Alan Sugar on top of a large building in the central of London looking out to the city which suggests his power, this is anchored by the camera shot used here which is a low angle, this connotes the idea that he is a powerful man and the centre of attention, the use of the camera movement ?crab? also anchors his power as it arcs around Alan Sugar so we are given a 360 degree view of him and the city. ...read more.

Conclusion

The underscoring music also adjusts to the mood and atmosphere and is anchorage for what the contestants are portraying themselves as, at the beginning when the contestants are trying to display power then the music is louder and faster but when they are portrayed as more vulnerable facing Alan Sugar the music is quieter and slower and towards the end of the opening fades out into the beginning of the programme. I think that the opening scene of The Apprentice is very successful in fulfilling its purpose. I feel that it engages the audience by the visual codes and they all create a strong anchorage for what the programme is about. There are many different camera shots, angles and movements used which again draws in the audience?s attention and makes them want to carry on watching the programme. Finally, the mix of the soundtrack and underscoring music with the dialogue allow the opening to intensify reality and give an insight into the programme and also the contestants and Alan Sugar. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Television section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Television essays

  1. English Media Coursework: Comparing the Opening Sequence of Two Films - 'Clueless' and Pleasantville'

    mature adults - Jennifer changes dramatically when she starts to enjoy reading and continues to stay in Pleasantville even though she has the opportunity to go back. Cher also becomes self-aware, realising that she is 'clueless' when it comes to love, but she manages to 'makeover her soul' so that she matures.

  2. Spooks Analysis

    We see the boy reach into a tattered (this again would suggest a lack of money) looking bag, and hand the agent the weapon. There is a large drum beat as the boy is paid which starts to build up tension, and give us the strong feeling that something bad is going o happen.

  1. There is general consensus that he mass media is "not just any other business" ...

    unlimited broadband connection, a free Blog account, and, possibly, a webcam or recording media. For less than RM1100, the means of production and access to the global distribution of media is available to almost anyone. Of course, the bond that ties this all together is The Internet -- Free and

  2. A journey into the Realm of Dungons and Dragons

    On paper, surely, a recipe for success. Each child had a designated role, loosely based on the classes that D&D gamers could assign their characters. These were: Ranger, Acrobat, Magician, Thief, Cavalier and Barbarian. It is left to the gamers to decide how closely the classes given to each character linked into the gaming mythos, but there

  1. Television industry is experiencing significant growth in the UK.

    to obtain exclusive rights to certain major national sporting events (Martin 2000, 35-36). Opportunities: - As new services such as video on demand, multimedia and fast internet connections become a reality the versatility of the fibre-optic cable networks will become increasingly valuable.

  2. How does "Life on Mars" (2006) use visual codes, technical, audio and narrative codes ...

    vulnerably on the ground, this close up shot shows his eyes, wide open but yet not moving, with only police sirens and a heartbeat which is corresponding with Sams as he lays on the tarmac, creating tension and making the audience question if he is even alive.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work