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MEDIA ANALYSIS - APPRENTICE OPENING SCENE

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Introduction

´╗┐Sophie Dickson Media Analysis ? The Apprentice (Amber) The purpose of the introduction to The Apprentice is to introduce the programme to its audience; the main aim is to gain TV ratings so the first four minutes are crucial in drawing in the audiences? attention and making the show interesting and appealing to the target audience so they continue to watch. There are many visual codes in the opening of the programme. The contestants are first introduced and the camera is watching them enter the city of London. All of the contestants are shown near or on some form of transport, this could symbolise how the best people have been chosen from all over the country to come to one business orientated and busy city to compete for one life changing journey. Furthermore, the journey is metaphorically amplified by the contestants carrying suitcases and walking forwards, this creates a sense of them embarking on a life changing journey together with only one outcome. ...read more.

Middle

There are also visual codes displayed by the characters that anchor business; firstly all of the contestants are dressed smart, in suits or skirt suits. They also all carry some form of briefcase which is stereotypically something that a business person has with them all the time. When the characters speak they pragmatically and stereotypically show that they are business minded people ?I am the best? ?I am what Alan Sugar is looking for? are examples of what are said and these are expressed in a very strong, arrogant and argumentative way. In the opening there is a point where the audience are shown Alan Sugar on top of a large building in the central of London looking out to the city which suggests his power, this is anchored by the camera shot used here which is a low angle, this connotes the idea that he is a powerful man and the centre of attention, the use of the camera movement ?crab? also anchors his power as it arcs around Alan Sugar so we are given a 360 degree view of him and the city. ...read more.

Conclusion

The underscoring music also adjusts to the mood and atmosphere and is anchorage for what the contestants are portraying themselves as, at the beginning when the contestants are trying to display power then the music is louder and faster but when they are portrayed as more vulnerable facing Alan Sugar the music is quieter and slower and towards the end of the opening fades out into the beginning of the programme. I think that the opening scene of The Apprentice is very successful in fulfilling its purpose. I feel that it engages the audience by the visual codes and they all create a strong anchorage for what the programme is about. There are many different camera shots, angles and movements used which again draws in the audience?s attention and makes them want to carry on watching the programme. Finally, the mix of the soundtrack and underscoring music with the dialogue allow the opening to intensify reality and give an insight into the programme and also the contestants and Alan Sugar. ...read more.

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