• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media Brief -Advertising Campaign Vaughan's Designer Clothes Company

Extracts from this document...


Media Brief -Advertising Campaign Vaughan's Designer Clothes Company For my coursework I have decided to use the different media codes and conventions I have learnt in module two, to create an advertising campaign for a clothes wear company in particular an autumn jacket product. I am going to use the 'lifestyle format where the product is at the center of all the other elements of the display, which point out and explain the virtues of the product. I will concentrate on three different aspects of the campaign and create a persuasive magazine double page advertisement, aimed to be seen in a fashion magazine, also an aquad (A3) poster aimed at a target audience of shoppers in a busy city centre and a billboard advertisement. These are mainstream advertisements, being targeted at the mass of three different audiences that will see these advertisements in everyday life such as in shops, offices, hairdressers, on the street etc. ...read more.


In the centre of this advertisement I am going to put the name of my created company, I am going to choose a text style I think best connotes the genre of this advertisement; a sophisticated, professional looking text. The target audience for this billboard is the age group of teens to 30 year olds, particularly women; the modern day businesswomen. I want this advertisement to connote independence. For the double page, magazine advertisement I am going to use two different photos of the same model, mirroring the images I have used on the billboard and poster. This time she is going to be positioned differently. In the centre, between the two images I am going to have the name of the company in bold text. The images will have low-key lighting to connote the effect of mystery. I am going to use a monochrome style to this advertisement to add to the genre of sophistication. ...read more.


Also I am going to add the slogan I have created, 'Wear it, be it' again anchoring the message of 'the clothes make the person'. This will help people relate to the image, as they will understand what the model is representing. When I have taken the photos for these different advertisements I am going to decide on the context I want to connote by the variety of backgrounds I could choose from. I may either have a plain black background, which highlights the product, and name and exaggerates the film noir feel to my advertisement. Alternatively I may have everyday settings such as; a town centre or wine bar; places that represent working class lifestyle and places the consumer can relate to, when picturing themselves wearing this type of clothing. I am going to use photo shop to create my finished advertisement images as it offers me a wide range of functions and opportunities to further improve the design and finished look of my advertisement. ?? ?? ?? ?? Fiona Mason Word count=995 Media Coursework Three Cand:4417 - 1 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. A Brief History of Coopers. 2

    It may prove to be beneficial for Coopers to segment this large, ever increasing older market, because they could possibly be interested in further supporting a family business, albeit a multimillion dollar one. Another positive in targeting the older market is the fact that the older generation are less likely

  2. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    The goods are everything, that can satisfy requirements or needs and they are offered to the market with the purpose of gaining the attention of the consumers, purchasing, using or consuming. The structure of advertising contains the following five basic moments: The first one, it possesses the ability to draw attention.

  1. Marketing Media and Audience Feedback

    for one media product * Give a detailed description of the product, which cites an extensive range of examples of pricing and outlets * Describe a range of ways in which the product has been marketed and comment on how successful the marketing campaign has been To conclude, for Assessment

  2. This advertising campaign is a proposal for Guinness. It details the proposal for a ...

    (Mintel, 2003) Magazines The magazines have been carefully chosen, considering the target audience. According to the Website Media Week, magazines are very carefully chosen by consumers to meet very specific requirements. They really do have a unique relationship with their consumers. They are trusted, they are chosen carefully by consumers and well-executed

  1. Compare two advertising leaflets for the RSPCA and Christian aid.

    To make sure the form is sent to the correct place, address has been given and is put in a box that will make our eyes see it straight. The point of the form at the bottom is a way for the charity to raise funds because after the reader has been shocked they want to donate the money.

  2. How Media Texts Persuade Us.

    The images used would support this theory (these images, as I have previously explained, show a modern lifestyle). In the category of gender, the advert seems to appeal to both genders, but perhaps it is more appealing to men. The images throughout the advert show men carrying out acts of courage.

  1. Media Studies - Describe an advertising campaign that has caught your attention and explain ...

    vision to diminish this obsession, and has succeeded; sales of the Dove products rose by a staggering 700% after the campaign was launched in 2004. This incredibly positive feedback from the audience that the Dove institution received gave the message to the institution that what the public needed was a

  2. Do we control the media or does the media control us?

    When the audience create personal relationships with news reporters, journalists, presenters and often whole channels or programmes, they build up trust and respect for these characters and are therefore more likely to believe everything they say. The BBC also produced another April Fools more recently in April 2008, this was a lot more subtle than the 1957 hoax.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work