• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media Brief -Advertising Campaign Vaughan's Designer Clothes Company

Extracts from this document...

Introduction

Media Brief -Advertising Campaign Vaughan's Designer Clothes Company For my coursework I have decided to use the different media codes and conventions I have learnt in module two, to create an advertising campaign for a clothes wear company in particular an autumn jacket product. I am going to use the 'lifestyle format where the product is at the center of all the other elements of the display, which point out and explain the virtues of the product. I will concentrate on three different aspects of the campaign and create a persuasive magazine double page advertisement, aimed to be seen in a fashion magazine, also an aquad (A3) poster aimed at a target audience of shoppers in a busy city centre and a billboard advertisement. These are mainstream advertisements, being targeted at the mass of three different audiences that will see these advertisements in everyday life such as in shops, offices, hairdressers, on the street etc. ...read more.

Middle

In the centre of this advertisement I am going to put the name of my created company, I am going to choose a text style I think best connotes the genre of this advertisement; a sophisticated, professional looking text. The target audience for this billboard is the age group of teens to 30 year olds, particularly women; the modern day businesswomen. I want this advertisement to connote independence. For the double page, magazine advertisement I am going to use two different photos of the same model, mirroring the images I have used on the billboard and poster. This time she is going to be positioned differently. In the centre, between the two images I am going to have the name of the company in bold text. The images will have low-key lighting to connote the effect of mystery. I am going to use a monochrome style to this advertisement to add to the genre of sophistication. ...read more.

Conclusion

Also I am going to add the slogan I have created, 'Wear it, be it' again anchoring the message of 'the clothes make the person'. This will help people relate to the image, as they will understand what the model is representing. When I have taken the photos for these different advertisements I am going to decide on the context I want to connote by the variety of backgrounds I could choose from. I may either have a plain black background, which highlights the product, and name and exaggerates the film noir feel to my advertisement. Alternatively I may have everyday settings such as; a town centre or wine bar; places that represent working class lifestyle and places the consumer can relate to, when picturing themselves wearing this type of clothing. I am going to use photo shop to create my finished advertisement images as it offers me a wide range of functions and opportunities to further improve the design and finished look of my advertisement. ?? ?? ?? ?? Fiona Mason Word count=995 Media Coursework Three Cand:4417 - 1 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. This advertising campaign is a proposal for Guinness. It details the proposal for a ...

    The PPA (Periodical Publishers Association) has created an Advertising Awareness Model that demonstrates that advertising awareness can be improved by more than 20% across a 12 months period through magazine advertising. (Darwen, T., 2004) The rugbymen printed ad will be published in the monthly magazine Arena at a reason of 1 ad per publication during 12 months, from date to date.

  2. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    Russian people choose "Zhiguli" as they have no opportunity to buy such expensive cars and "Zhiguli" gives them the greatest satisfaction for money available for them. And, at last, human needs and requirements and inquiries suggest about the existence of the goods for their satisfaction.

  1. Media Studies - Describe an advertising campaign that has caught your attention and explain ...

    realistic and encouraging role model in the beauty industry that encouraged women to be positive and confident with their looks.

  2. Do we control the media or does the media control us?

    The reason for it being less prominent is because the public are more educated and have more knowledge of the other cultures. The public are a lot more media savvy too, most people know that things printed by the press are often exaggerated and are sometimes even wholly opinionated.

  1. A brief for an awareness campaign

    The main background is going to be an old diary opened, in quite gloomy and dark colours. The wordings "dear diary..." are going to be used on the first three posters. The diary connotes that it is real life events, and just like how the book is opened, a person

  2. Create ing your own business - create a full plan on a business of ...

    �160 A4 single sided flyers (1000) �160 2000 A4 single sided flyers for �178 A3 single sided posters (1000) �180 �678 Business cards �65 �65 �65 �65 �260 TV �2,800 for one day may day so people watch then because it's a holiday and its on ITV a well watched

  1. Marketing Media and Audience Feedback

    through analysing the marketing mix for existing media products, producing a marketing plan for a new media product, producing advertising and promotional materials for a new media product, presenting a new media product and adverts/promotions to an audience and gain feedback, and evaluating feedback about the new media product and the advertising campaign.

  2. A Brief History of Coopers. 2

    * Inflation and interest rates will also affect the way Coopers market their products. These factors influence Coopers' products because without a market to sell their products they cannot make any profit. Social/Cultural Many social and cultural issues are presently influencing the Coopers brand, namely the emphasis on quality of life.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work