Media Coursework, Advertisements

The first 200 words of this essay...

English Media Coursework

Look at the advertisement for three national charities and comment on how each advertisement persuades people to support them.

1. Wildlife Millennium Covenant

2. Christian Aid

3. Help the Aged

Three advertisements: Wildlife Millennium Covenant; Christian Aid and Help the Aged all persuade the audience to support them. By using many techniques they engage the readers' attention, getting them to sympathise with their cause, and in some cases give the reader a chance to get involved.

The first advertisement- Wildlife Millennium Covenant- has a clear main purpose: to make the audience empathise with the animals in danger therefore getting money from them to help the animals. The advert is also written to inform the reader and to raise awareness of their cause. It is aimed at adults as there is a lot of text and the purpose is to collect money. Also it aimed at animal lovers- they will feel the most emotion for the animals.

The advertisement stands out to catch the readers' eyes. An emotional appeal is written on the front with a large quotation title taking up half the page, pulling the reader