• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media Coursework - Analysing a Chrylser Advertisement

Extracts from this document...

Introduction

Yr 10 English-Media Coursework The advertisement I am analysing is Chrysler. A company, who is promoting their new model and range of cars. One can observe that it is a Chrysler advertisement by the sharp eye catching logo in the bottom right hand corner, which spells Chrysler. The whole purpose of the advertisement is mainly to attract the target consumer and segmented market, in to approaching or mainly buying the car. I am of the opinion that the sharp marketing of their advertisement will generate interest in the new Chrysler car, this will attract potential customers into their dealerships so face to face contact can be made with there slick sales team to generate a sale. ...read more.

Middle

The skin is the parallel market consumer who will save up for just that little bit more luxury, for the newer and better model to give that little bit more satisfaction and reward. I believe the car is aimed at the high earners of society e.g. the executives. We can tell this from the price of the car '18,495' but this is not a set price this is a standard price. I believe this is also a gimmick to put the standard price there may also be to interest the lower market, it encourages the lower target to stretch there pockets. ...read more.

Conclusion

on the add they use a Childs statement 'Are we lost yet?' But it's twisted around to show they're driving for driving sake, plus it's saying that children don't like being in cars too long, but the Chrysler is different. I n the text it uses phrases such as 'magical mystery' suggestive of a child like adventure. The language of the advert is technical, but also portrays a sense of luxury with the language it uses, I feel it is very persuasive at moments as it leads u into believing the car has a height of quality and luxury that other car companies do not carry, using words such as 'roomier', 'perfectly equipped' ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Marketing Media and Audience Feedback

    other important topics from publications such as The Complete Guide to Advertising by Douglas, Planning and Managing a PR Campaign: A Step-by-Step Guide by Gregory, 101 Ways to Market Your Business by Griffiths and Channel 4 100 Greatest TV Ads by Robinson.

  2. The principles of marketing.

    Having two people in the household, both the man and women working means that there is more income coming in which means that consumers will not have a problem with buying my product and will be able to afford it as they have enough income coming in.

  1. Business studies coursework - Marketing.

    This means that the market will be broken up by age. This is very important when advertising, as different adverts will apple to different people in each group. Product-oriented vs. Market-oriented business A product-oriented business is when the product is produced first, then a market is found.

  2. Media Coursework, Advertisements

    The advert is successful in achieving its aim because it is very persuasive and gets the reader involved- it makes them feel responsible for what has happened to the animals. The next advertisement, for Christian Aid, is mainly aimed at adults who shop at supermarkets, as the purpose is to

  1. GCSE Coursework - Media Essay

    Nearly all (11 out of 12) of the advertisements had the actor as a white, young, attractive male and there was usually a young white female accompanying him. Lots of the advertisements are set in hot places and steam is also constantly used throughout.

  2. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    Oxfam's slogan, 'Oxfam's Cut Conflict Campaign', uses alliteration, this will stick to the readers head because it is easy to remember. Again this is done for emphasis and so the reader can understand Oxfam's fight against the using arms distribution.

  1. Business Coursework Marketing Plan

    My sale will start in July and re-through till August, but I will continue with the large advertising into late-august. GCSE Business Studies Coursework - Task 15 Write a thorough explanation of the advertising diary My diary runs from January till August because I will launch in January and by

  2. English Media Coursework : Comparing three car advertisements

    The Sunday Times is a broadsheet newspaper, which has a readership of intellectual professionals who could grasp and appreciate this idea. The Renault Clio advertisement is very sexual. This is clearly indicated by the slogan 'size matters'. The advertisement frequently uses sexual innuendo to portray the cars attributes; it is

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work