The head line of ‘HE FACES 15 YEARS IN JAIL’ makes it seems that as if some one was saying to you. The large text and bold letter makes it seem like if it was meant to be said stridently.
In comparison to ‘The Daily Mail’, ‘The Independent’ uses a layout that is not as eye-catching as the ‘Daily Mail’ but give a more proficient look. Instead of having a large headline and large image it only has a large image. By looking at the layout of the page it looks like the large image is to attract the interest of the public. In stead of having a large headline it allows the paper to have two columns of information instead of one like the ‘Daily Mail’
The headline of the front page story of ‘The Independent’ is ‘THE ACCUSED’. This title gives the effect as if it was the title of a book or a name of a movie. Underneath the head line theirs a sub headline that says ‘Mark Thatcher faces jail over alleged link to African coup plot’. This sub head line is just to give the public or audience an idea of what the story is about. In comparison to the ‘Daily Mail’ it doesn’t give that sense of some one telling you it gives the sense of a story.
Newspapers use different style of writing. The style of writing they use depends on the type of audience that reads there paper. Tabloids are mostly read by younger people or people who can relate to the topic. Tabloids are also read by people who may have a lower education. Therefore the writing in the ‘Daily Mail’ must be simple.
For example it says ‘The son of former Prime Minister Baroness Thatcher was arrested in his pyjamas in a police raid on his 2.5million home in South Africa’. Word usage like ‘raid’ shows that the ‘Daily Mail’ is trying to relate to there younger audience. The simplicity of this sentence also shows how ‘Daily Mail’ makes it for there young reader to understand the sentence.
Another example is ‘Police said he had also started selling his fleet of luxury cars in recent days’. Again you can see the simplicity of the sentence as words like ‘fleet’ are used. This is evidence that most tabloid newspapers like the ‘Daily Mail’ are aimed and read by a younger, less educated audience.
In comparison to the ‘Daily Mail’, ‘The Independent’ newspaper uses a more complex sentence structure as it aims at a more educated social class. For example ‘The son of the former Prime Minister Margaret Thatcher is accused of funding an attempted coup by mercenaries to overthrow the ruler of the African nation and replace him with an exiled opposition leader, in return for lucrative oil contract’.
The use of the discursive marker allows the text to flow. The sentence is long, detailed, and complex. These key facts displays that the article is focused at capable readers. There is hardly any controversial language due to the informative focus. Due to the newspapers complex sentence structure it obvious that there is more going to be more technical jargon like ‘lucrative’, ‘coup’, ‘mercenaries’, and ‘exiled’. The technical jargon is a type of way to inform the broadsheet’s audience. Both tabloids and broadsheets use this method to attract and keep the reader interested in the article, but both use very different languages.
When using reference from an interview is used in a story it’s a type of informative. Also when using references from an interview it backs article up because it shows proof of what they are trying to portray. The ‘Daily Mail’ uses a reference form and interview to show its audience that it is reliable in giving information.
The reference was that ‘There is little doubt he was about to move abroad’ said a source. This reference was used to show that the ‘Daily Mail’ was a reliable source of information. When looking at the reference there seems to be a problem. The reference is unreliable for the fact it doesn’t give a specific source. For all I can know is that the writer of this article could have had made up this reference of information to give the ‘Daily Mail’ newspaper a more proficient outlook. Also this reference is a bit useless for the fact the reader wants to know what going to happen to Sir Mark Thatcher instead of he was planning on doing. This shows that tabloids use references from interviews but the information can be unreliable and a bit useless.
Broadsheets have a reputation of giving reliable information. Like tabloids, broadsheets use references form interviews to give there paper a more proficient outlook. A reference that ‘The Independence’ used was that ‘He will plead not guilty’ said by Sir Mark Thatcher lawyer. Unlike the ‘Daily Mail’ this source is reliable because we know who said it. Also unlike the ‘Daily Mirror’ it tells what Sir Mark Thatcher is going to do now instead of telling what he was going to do. This article talks about the future as the tabloid article talks about the past.
After comparing the two front page articles, one from a tabloid and the other from a broadsheet, I conclude that the layout, audience, language, interviews, is what differs broadsheets from tabloids. The main reason for this diversity is do to the different types of readers. It shown that tabloids use emotion amongst there readers, where as a broadsheets inform there readers. Tabloid readers are normally under educated are only interested in articles that they can relate to. On the other hand, broadsheet readers are expected to be more educated, and take interest in business and international related interaction. To suit the reader, the layout and language changes as well. The layout is identical in both papers but as the broadsheet has more information on the front page for their more educated reader and the tabloid paper has only a minimal amount of information for there less educated readers. In ‘The Independence’ the Language is more technical compared to the ‘Daily Mail’ language. So in conclusion my opinion is that both types of newspapers have successfully satisfied their aims by using there different types of language to suit there different types of audience.
