Media Studies - Television Program Introduction - opening sequences

Authors Avatar
Media Studies (Television Program Introduction) There are many useful techniques greatly in television programmes and in their opening sequences. They are used to attract the viewer’s attention while also creating a great way to show what the upcoming program is about. One of these techniques is the use of split screening; this is a very attractive way to put across what a programme is about, tone or genera.In the television soap ‘Hollyoaks’ the beginning shows a short clip of around thirty seconds to around a minute that gives a little incite into the episode, which is followed by the use of split screening in the opening credits. In this introduction there is a blue background, which shows a mellow tone while clips of other parts of past or upcoming shows pass down the screen. This is used to ‘grab’ the viewers attention by showing the more essential parts of the soap while not giving away much of the story line or spoiling the plot. The use of
Join now!
all these techniques clearly shows the viewer that they are watching a soap opera about groups of people mainly in their late teens to middle twenties. The producers do this by showing mainly clips of these characters throughout the opening sequence, this would also be the target audience of the programme ‘Hollyoaks’. In the mock documentary ‘Operation Good Guys’ techniques are used cleverly to ‘trick’ the viewers. They do this by firstly making the viewer believe that this programme is of a more serious tone by making it appear to be a documentary about general police life. At the start ...

This is a preview of the whole essay