• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media Texts: Comparing Advertising.

Extracts from this document...

Introduction

Media Texts: Comparing Advertising An advertisement is usually a text that is designed to attract the attention of the consumer and try and persuade them to buy a product. The advertisements that will be compared differ in many ways - but the attribute that they both have in common is that that they are both trying to sell something. Their purpose, audience, medium, language and the devices that the copywriters employ will be discussed. The two advertisements that will be looked at are in stark contrast to each other. The first comes from The Daily Star, a newspaper widely considered to be the "most tabloid" of all of the tabloid newspapers in Britain. Synonymous with paper are sex scandals and libel cases. Thus, the target market of the Daily Star differs from that of The Times, The Guardian or the other broadsheet newspapers. Its target market are the British working class - or what advertisers would call "Group C or D." The advertisement is selling contracted mobile phones. The other advertisement is very different. It is selling a professional printer - a "proofer" - and the fact that it is in the medium of a leaflet would suggest that only people actually in need of this specialist equipment would be in possession of this advertisement. Firstly the message of the advertisement will be discussed. ...read more.

Middle

The way that the advertisments differ with regard to audience, also affects the language and the way that they are set out, both linguistically and graphically. The first advertisement for example, is linguistically very simple. Everything said is said very simply, employing abbreviations and many contractions to make the advertisement sound more colloquial, "You'll be amazed by the huge range of offers..." or "750 mins & 6 months free." The second advertisement could not be more different. Even for someone who would consider themselves linguistically versatile, the language that the copywriter employs is of a very technical nature and unless one took an interest in the field of professional printers - or one was looking to purchase a product specifically like this, one would not understand much of the advertisement. For example, when describing the product specifications, the copywriter talks of "firmware processing speeds" and "precise levels of chromatic intensity." This sort of specialist language proves the point made above, that the language itself is completely dictated by the target market, which in this case is of specialist nature. As a direct result of the language the copywriter has chosen to employ, we can tell much about the message that he is trying to convey to the consumer. ...read more.

Conclusion

By talking about EPSON as if they were in fact not EPSON, it is supposed to trick the reader into thinking that it is actually someone else recommending the product to them, and not just a company advertising their own printer. Typographically, the two advertisements could not be more different. The first is heavily image based with the need for detailed descriptions eliminated by short "to-the-point" statements. The traditional product descriptions are summarised by (upper case) short phrases - for example "FREE ITEMISED BILLING" or "ONLY �13.99." The parallel pictures of the four mobile phones, directly across the middle of the page, have obviously been arranged so that the customer can compare the products easily. The second advertisement is more complicated by comparison incorporating both graphical and textual aspects. The sub heading of each section of information is in bold and various other pieces of important information are arranged similarly. The appropriate pictures accompany the text, creating a multimedia feel to the advertisement. The mixture of graphics and text give the advertisement a good structure whilst still enticing the reader's interest in the product. To conclude, two very different advertisements have been examined both aiming to fulfil the same role in a very different way. That role - as with all advertisements - is to sell a product, By incorporating different techniques that the advertisers felt would be most appropriate for the target audience both advertisements seemed to have done this well. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. the five elements of multimedia: Text, Sound, Graphics and Animation, Video, and Multimedia development

    pixel per inches so that the image can be displayed or printed at the right size". Bitmap image can originate from many different types of source, such as digital camera, video, scanned pictures or even from clip art. Vector-Vector graphics uses co ordination, It uses straight lines, ovals and arcs.

  2. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    The most significant development was television, a medium that forced the advertising industry to improve its techniques of selling by the use of visual devices as well as by voice. Advertising is a kind of activity which purpose is realization of marketing or other industrial tasks of enterprises and public

  1. This essay concerns a semiotic analysis of advertisements whose similarity is based on the ...

    Furthermore, the fact that iconic resemblance of the product is far larger than the subject, allows us to view the product as an entity in its own right, therefore placating our masculine sense of practicality. Although this advert appears to be simple, its connotative meanings allow our interpretation of it

  2. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    life and that Amie will live a better life free from poverty, starvation and exploitation. The final paragraph ends pretty strongly, 'Please make that decision today and bring hope and happiness to another precious child. Thank you.' The words thank you makes the reader feel in charge.

  1. Contrasting Static Advertisments. The advertisements that have been selected for this language study ...

    The effect of the optical centre is that the eyes are drawn to the bottle, and because of this the viewer will immediately recognise the bottle and the label if they were to go to a liquor store.

  2. Analysing TV Advertising - The Guinness surfers advertisement and the Levis Odyssey Advertisement, directed ...

    the idea of "freedom" and would be interested in buying these kinds of jeans. They have chosen two very attractive actors, which makes the whole concept slightly more glamorous and stylish - if you see somebody looking good in a item of clothing, you immediately think that that item of

  1. business four ps

    shown below: SPOIL YOURSELF on a day being pampered at Pamparama - Unisex Beauty Salon, Tel 01323 471242 Group bookings taken, deposit required to secure. Local & Internet Editions (per wk) �19.00 There is also a lot more deals that can be offered such as advertising 10 weeks for the

  2. Marketing Media and Audience Feedback

    Based on the assumption that supply and demand are independent, it is especially problematic in classical economic theory. Critics not only point out that marketing techniques have been used to achieve morally dubious ends by governments, criminals and businesses, but acknowledge that marketing media and audience feedback have legitimate uses

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work