One might argue that the movie quality would be the key determinant in a successful launch of a movie. After all if a movie is of high quality then through instruments like the media and general word of mouth the launch of the movie should be successful but this is not necessarily the case. Nowadays the marketing as well as the quality have to be in good shape. In Hollywood the market is highly competitive movie marketing is more crucial than it has ever been. ‘Developments in technology and communications have helped make marketing an equal partner in Hollywood’s equation for box office success. Years ago, good films could find their audience no matter how they started out.’ In the year 2000 the movie industry spent around $2 billion on movie marketing. One of the main factors of a successful movie launch is publicity but there are a number of other important factors to consider when launching a movie successfully which include movie release dates (timing), movie theme (category), media/advertising budget, distribution strategy and cast.

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   Publicity is important in launching a movie; it refers to the communication about the movie in the media without paying for the time or space directly. Marketers use publicity to get potential audience more aware of the movie. Publicity tools include radio, television, magazines, and newspapers. In reality the main publicity tactic is to get the main actors or actresses on interviews on radio, television and magazines. When it comes to newspapers (mainly in the UK) the publicity involves photos and stories about the cast. Newspapers like the sun write about the main actor/actress personal life after all ...

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