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My task is to create a music video that hasn't been released on the general market.

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Introduction

Production task 1 Production brief My task is to create a music video that hasn't been released on the general market. This will be done in a group of four consisting of Courtney, Lisa, Tamica and myself. We need to all decide on what song we are going to produce which is no longer than five minutes long. We need to write a narrative synopsis, this will show how the song relates to the images. Also we will need a detailed storyboard because it will help us out on how to shoot the scenes. We all need to decide on locations, props, costumes, castings and soundtracks that we are going to use in our music video. We must do all arrangements in good time management. The song is called 'separated' and is singed by an artist called Usher Raymond. It's a song sang by usher to his girl. The academic bit, this is done by analyzing our video and see if the genre and conventions plus how media language fits the music video. In this video I will need to contribute in my role as a lead singer Usher, and also help out in planning plus research with the group, give ideas on locations and to be on time on deadlines. In our group everyone needs to know what they're doing and help out on props, costumes and be on time and know their part. ...read more.

Middle

Some of pop artists examples are puff daddy, Nelly, Sean Paul. Our music video is going to be targeted at young teenagers. We believe they are our audience for these kinds of songs, also they would find them as pop idols. We would advertise the new single on TV, radio, newspapers and Internet. The TV is because many teenagers plus adults watch it. The radio is a main advertiser for songs because many people have radios in their cars, personal stereos, work place, homes and phones. People will here the single on the radio and if they liked it they would purchase it. Also playing music on the radio would give us a wider range of audiences and may boost our sales up. My group and I have chosen the solo artist Usher Raymond because we like the lyrics he uses in the song; also his lyrics can be formed in to images for our music video "separated". Usher Raymond was born on the 14th October 1978 in Chattanooga. He is a young R&B singer. Usher is one of the few who can boast of real star quality. He performed at the American Music Awards as part of the all-star recording collaboration Black Men United. The first single to be taken from the album, "You Make Me Wanna", was typical of the smooth ballads on offer. ...read more.

Conclusion

In the video each scene would go along with the music. This should look good and professional. In the video every scene is going to illustrate song lyrics. This is going to be done by having each sentence of the song being represented by an object, scenery, person/s and facial expressions. Our storyboards are going to help us a lot in making the video look realistic. This is because the storyboard will help us by illustrating to us how to achieve the right look and feel of the music videos, also what camera angles we want and lighting. When editing the video we must make sure the words of the song are in the right time of the videoing. If not done correctly then the video wouldn't look very effective. In our group we have decided that I am going to be the solo artist Usher, Courtney is going to the camera woman, Lisa is going to be casting in our video and Tamica is going to be the women in the video (Usher's Girl). My role is going to be difficult but I can achieve it by rehearsing the scenes and working together as a team. I need to make my music video look as real as possible so I can feel I have achieved making my video successfully. Shofique Rahman Media Studies 27/10/03 ...read more.

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