In the 1903 newspaper the writing is really tiny you can hardly see it whereas in the 2005 newspaper the writing is really big and can be seen from far, so it will catch a passers bys attention.
On the other hand in areas highlighted in red is the headline of the story.
As you can see in the 1903 newspaper the headline is barely visual as they want to cram in as much information as possible into a tiny area so that they don’t have to pay a lot of money for paper as it was really expensive in the past. However in the 2005 newspaper the headline is really, really big so it can be seen from far.
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Headlines
The headlines as you’ve would have guessed are also much bigger this is because the editor wanted to catch the reader’s attention. It reflects less loyal readership. Using the newspapers above the headlines is highlighted in red see how different they are?
The 1903 Daily Mail shows that the headline is really small, if you compare it with the 2005 Daily Mail you will see a 20x bigger difference between the headlines. If you saw the 1903 Daily Mail headline in a 2005 newspaper you would think that it was the date, or a little reminder of what is inside the newspaper. Because you wouldn’t even see that type of small font in a newspaper at this date as the newspapers are becoming more modern. That is the really big difference of newspapers and how they adapted to culture.
Order
The order of newspapers are really important as you don’t want to clash too many of the sections together and make it appear all incorrect e.g. Fashion section and sport section together, this will confuse people and make the newspaper look unorganized.
In the early stages of newspapers there used to be notices of the births, deaths of people etc on the front page of the newspapers, a few newspapers still do it till this day (The Times, Daily Telegraph) but it is hidden, either in the middle or the end of the newspaper. Because it’s no longer important to insert it into the papers to the wider audience, this is because we find out about deaths and births through a wider range of technology such as mobile phones, telephones, and internet etc. And also, there is no longer a target market for this as people are no longer interested to find out about this in newspapers. Newspapers are clearly split into sections. Society has changed therefore newspapers have changed to adapt to the society, and it reflects societies different priorities. For example, sport is more important than the death and birth notices therefore there is always a huge section on sports at the end of the newspaper so it is easier to find and shows the most important story as a front page but at the back. It is also more socially acceptable for newspapers to have a section for fun and enjoyment. In the middle to end, depending on the newspaper, there is a section which includes; crosswords, Sudoku (easy, medium, and hard), horoscopes, mini cartoon strips etc.
All these are dedicated on a full page in the newspapers. Sometimes even 2-3 pages depending on the newspaper.
Advertisements
The newspaper adverts are different in a huge way. Like before in the early 1700s the newspapers adverts were cartoons or sketches in black and white and were really small.
But in modern times the adverts are mostly pictures in full colour and cost much less than before.
Also modern adverts are selling a lifestyle rather than the product. The Advertising Standards Authority regulates the content of advertisements, sales promotions and direct marketing in the UK.
They make sure standards are kept high by applying the advertising standards codes.
They can stop misleading, harmful or offensive advertising. They can ensure sales promotions are run fairly. They can help reduce unwanted commercial mail - either sent through the post, by e-mail or by text message - and we can resolve problems with mail order purchases.
The use of technology allowed us to change images and improving pictures such as special effects which may allow a model to be skinnier than she is, airbrushing the face etc.
(http://www.skyscan.co.uk/images/ladbrokes.jpg)
Sections
Newspaper sections can be developed, e.g. the sports section. The sports section was gradually developed in the 1990’s and has progressed slowly as sports are becoming more socially accepted within the communities. Technology sections have been developed more recently; reflecting the changes in society interests. There are many sections in a newspaper which may consist of, celebrity gossip, Entertainment, Business/finance/economy, sport etc. Each of these sections appeal to different readers, so the audience is more extended. We are able to do so as newsprint is somewhat cheaper. Whereas in the 1700s onwards, sections used to be very limited but gradually started to appeal a wide range of audiences till this day.
Newspapers have a tendency to influence the reader e.g. female readers tend to check out what’s "in" and what is “out” in the celebrity fashion.
Content
In the early development of newspapers there used to be less or no content of entertainment; horoscopes, puzzle sections, sports section; in current newspaper the sports section is larger than it was taking up to 6 pages minimum, the celebrity sections in tabloids are also massive as people are more influenced by their day to day activities - in previous newspapers the only celebrities were the royal family and upper class newspapers only printed about them once a week approximately. This is because the films started to surface our lives, film stars emerged e.g. James Dean. He was an , he started his acting career in the early 1950s.
Our lifestyles changed also throughout time as we started to get interested in sport, music, television etc in the late 1900s.
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Technology
Telephone
Telephones have affected newspapers because if you had a relative living in Iraq and recently there was a bomb there, you would call your relative to check up on them. You will get news much quicker. Telephones affected newspapers as people stopped buying them as they can get their information in other ways, and faster, so this is why the number of people buying newspapers has declined over the years. And also journalists get their news faster as well so they can print it for the next day so that can be a problem, as the journalist got the news that day but then the next day it gets printed it out. Telephones changed newspapers in a good way as you can get the news faster instead. Phones initially made papers better; it allowed journalists to receive news quicker, also to get news faster from around the world including peoples views and opinions.
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Radio
In 1878, David E. Hughes was the first to transmit and receive radio waves but was told it was merely electromagnetic induction. Claims have been made that Murray, Kentucky farmer Nathan Stubblefield invented radio between 1885 and 1892, before either Tesla or Marconi, but his devices seemed to have worked by Electromagnetic induction transmission rather than radio transmission.
Also radio has changed newspapers as you can get news on radio faster then watching the news and you can get peoples opinions. Also there is no need to read newspapers all you need to do is listen.
Newspapers had an advantage over radio as with newspapers you can understand the news easier as it’s visual, and portable. So, you can see the impact of that particular news by the photograph or the size of the headline and the words used. Newspapers also explain news in depth and you can choose what you want to read whereas listening to the radio limits the wide choice of news read out. Sometimes you may even mishear the news on the radio as there may be static or you may go under a bridge losing the radio reception.
(http://en.wikipedia.org/wiki/History_of_radio)
Television
Herbert E. Ives of Bell Labs gave the most dramatic demonstration of television yet on April 7, 1927, when he field tested reflected-light television systems using small-scale (2 by 2.5 inches) and large-scale (24 by 30 inches) viewing screens over a wire link from Washington to New York City, and over-the-air broadcast from Whippany, New Jersey. The subjects, who included Secretary of Commerce Herbert Hoover, were illuminated by a flying-spot scanner beam that was scanned by a 50-aperture disk at 16 pictures per second.
Television has also changed newspapers because there is a more of a focus towards television as more people watch it, rather than reading newspapers.
TV became common in the late 1930s approximately. It affected newspaper as most people would rather watch the TV than read the newspaper as it was a much easier way to just sit there and watch the news instead of reading it, it more quicker.
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Internet
By 1985, Internet was already well established as a technology supporting a broad and developers, and was beginning to be used by other communities, community of researchers or daily computer communications. Electronic mail was being used broadly across several communities, often with different systems, but interconnection between different mail systems was demonstrating the utility of broad based electronic communications between people.
The prices for an internet connection are at an all time low; this allows people to get an internet connection at home and in their work place. This permits people to access the net at any convenient time. Also, there is a steady increase in internet news sites which contains a wide range of choice that appeal to different people; some news sites have links to videos to show the people news in graphic visuals. Which many of the audience prefers, as they don’t have to read the story but can just watch it.
There are also varied choices of sites; some can be biased, whereas some can have both sides of the story. Also people may comment on the news story which many other people can see the different opinions and they can agree or disagree. This causes a decrease in the need to purchase a newspaper.
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Mobile Phones
In December 1947, Douglas H. Ring and W. Rae Young Bell & Labs engineers, proposed hexagonal cells for mobile phones. Recognizable mobile phones with direct dialing have existed at least since the 1950s. The first fully automatic mobile phone system, called MTA (Mobile Telephone system A), was developed by Ericsson and commercially released in Sweden in 1956. This was the first system that didn't require any kind of manual control, but had the disadvantage of a phone weight of 40 kg (88 lbs). The first handheld 1G mobile phone to become commercially available to the US market was the Motorola Dyna TAC 8000X which received approval in 1983. Mobile phones began to proliferate through the 1980s.
Mobile phones affect newspapers the same way. All the information above shows the change in technology throughout the year 1900. Technology has improved so much, which allows me to say that the speed of news is faster than it was 100 years ago, and its how’s the different ways you can receive news. Newspapers are not the only way!
How newspapers are produced
Newspapers are sent to the composing room which receives the story in electronic format. In the early years of newspapers the width of the writing wasn't aligned together and everything was a mess on the page, it took ages for a worker to align the words, as they had to do it one by one. Modern technology has allowed us to quickly computerize the format automatically.
Photographs are scanned into another computer terminal and inserted into the page layout. The film of each page is inserted into a laser reader that scans the page and digitally transfers the images to the printing center of the newspaper.
This is a day-to-day production of newspapers; technology has allowed newspapers to be printed in greater speed and numbers. fewer people are employed as technology is so much better and can print newspapers as 60,000 copies per hour, but only technicians and engineers are employed because if the machines broke down who will fix it?
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Use of photos
Use of photos are used much, much more in modern days, as it appeals to the readers as its colorful. Many readers are also very lazy as they don’t want to read a lot but want to find out the news is. Also in the early years of the newspapers, taking pictures was very rare as it was expensive and it would have printed as a very bad quality which the readers aren’t going to buy.
All increase circulation
Competitive Strategies
All newspapers want to increase circulation so the create competitions with many giveaways e.g. DVDs, CDs, Holidays, money- off vouchers, ticket giveaways etc.
Companies will pay for promotions, to increase sales - as newspapers aren’t the first place for news. They do these competitions to reduce the decrease in newspaper sales e.g. Prince gave away his new album with a paper. The newspaper was Mail on Sunday. He gave away his CD because more people download his music so he might get some profit if he gave it away for free.
Size
The size of newspapers have changed from broadsheet to tabloid/ compact, or Berliner (the guardian) as its easier to handle as you don’t want to poke the person next to you by your elbow as you are holding up the newspaper.
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(http://www.globaljournalist.org/magazine/2004-4/images/chronic-crisis.jpg)
