• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Nikes marketing plan.

Extracts from this document...

Introduction

Nikes marketing plan By Tolulope Gidado for A M Moore Everywhere one looks in the fashion or sports world these days, it seems we are inundated with the phenomenon that is Nike. In fact it seems as though Nike has taken over the world, as we know it. The famous swish logo is now synonymous with our culture and can be spotted from a person's feet to their ears. Who or what is responsible for this global marvel that has taken over our lives? Nike was founded in 1972 by Phil Knight and Bill Bowerman and has become the biggest training shoe company globally. It registers sales of up to 9 billion dollars annually and dominates the training shoe market on both sides of the Atlantic. In the UK, it has a 35% market share of training shoe industry and boasts an even more impressive 43% share in the United States. Nike has its shoes on sale in almost any sports shop worldwide. ...read more.

Middle

These not only helped with the performance of the shoes but it motivated the public to purchase its shoes and gave them faith in the Nike brand. Customers were happy because they felt they were making quality purchases. Phil Knight also made sure that all aspects of his company would add value to his product so he set up a team around him that shared this zeal. Generally a company's success could depend on those who you choose to make a part of it this is where we see another part of Nikes genius shining through. Nike is so successful to day because of those who make up the Nike entity. Nike has built a culture to attract people who love sport. It did this by creating a very easygoing atmosphere and also allowing employees a relative degree of freedom. Employees have their own cafes and shops on the Nike premises. Nike believes that this kind of atmosphere produces and attracts people who are more competitive. ...read more.

Conclusion

Human beings are generally quite conscious on what they spend their money on usually spend on things that are beneficial to them on some level. Over the years, Nike has done a good job of emphasising how beneficial its products are by its remarkable ability to market itself. Nikes marketing campaign is based on the idea that Nike products will in some way bring fulfilment and success. The foundation of Nike marketing is the just do it slogan. With this little slogan Nike has crossed barriers that even some religions cannot conquer. This little phrase is like a global language once spoken you identify it with Nike and at the same time identify with your self. "Just do it" is an advertisement strategy that is universal and yet powerfully individual; It spoke of sports, it ignites and invited dreams, it is command to action an rejection to excuses a licence to be unconventional, daring and extraordinary. Just do it at the end of the day did something for you and in return you did something back you became loyal to the Nike brand. (www.nikebiz.com, timeline) 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    The reason why I thought I would use this is because I think that it can be effective something on paper as it does not have all the details. Therefore consumers will be curious to find out more about it, they will then go out and buy it.

  2. Viral Marketing

    The standard demographic descriptors of the audience will need to be supplemented with a combined index of general demographic measures (i.e. age, sex, income, education, etc.) and specific measurements of an individual's ownership and use patterns of interactive technologies. Thus, traditional demographic market segments, like women 18 to 49, can

  1. The Coca Cola company - You need to consider the current market, find a ...

    in the short-term in order to receive my profit or break even. My Product: I am going to produce a 'Summer Berry' Coca Cola drink, as the majority of public wanted in the questionnaire I asked. The Coca Cola Company will sell this product in 330ml cans, 500ml bottles and 2 litre bottles.

  2. Corporate Video

    sign a contract allowing me to film them for a promotional video purpose only. Some people allowed me to film them, others didn't mind the idea of me filming their tattoo being done but they didn't want me to film their face so I had to make sure that I

  1. Marketing Plan for Lloyds TSB

    any opportunity possible to maintain margins and to create a point of differentiation between themselves and their rivals, and for current account providers, packaged accounts have proved to be invaluable in this respect. Lloyds Achilles' heel seems to be its promotional material.

  2. Free essay

    Marketing Strategy for Errol Anderson Motors - Chapter 1: The Different Types of Marketing ...

    They do not live in the same area as Errol Anderson Motors and not all of them are car owners. Also, the price above is only for broadcasting a commercial. An advertiser would need special recording equipment, actors and a well though script to have any success.

  1. Create ing your own business - create a full plan on a business of ...

    I will need to know about the consumers in a local area to the shop (harrow near shopping centre) Product- the products will obviously be mobile phones. Slash will provide different mobile phones from the latest phones to the old cheap and cheerful ones.

  2. Marketing Media and Audience Feedback

    In addition, the position of the newspaper in its life cycle will also influence the price it sets for the product. However, The Sun has a large amount of control over its pricing as it has the highest circulation of any daily English-language newspaper in the world, daily readership is high and is Britain's most popular daily newspaper.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work