• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Nikes marketing plan.

Extracts from this document...

Introduction

Nikes marketing plan By Tolulope Gidado for A M Moore Everywhere one looks in the fashion or sports world these days, it seems we are inundated with the phenomenon that is Nike. In fact it seems as though Nike has taken over the world, as we know it. The famous swish logo is now synonymous with our culture and can be spotted from a person's feet to their ears. Who or what is responsible for this global marvel that has taken over our lives? Nike was founded in 1972 by Phil Knight and Bill Bowerman and has become the biggest training shoe company globally. It registers sales of up to 9 billion dollars annually and dominates the training shoe market on both sides of the Atlantic. In the UK, it has a 35% market share of training shoe industry and boasts an even more impressive 43% share in the United States. Nike has its shoes on sale in almost any sports shop worldwide. ...read more.

Middle

These not only helped with the performance of the shoes but it motivated the public to purchase its shoes and gave them faith in the Nike brand. Customers were happy because they felt they were making quality purchases. Phil Knight also made sure that all aspects of his company would add value to his product so he set up a team around him that shared this zeal. Generally a company's success could depend on those who you choose to make a part of it this is where we see another part of Nikes genius shining through. Nike is so successful to day because of those who make up the Nike entity. Nike has built a culture to attract people who love sport. It did this by creating a very easygoing atmosphere and also allowing employees a relative degree of freedom. Employees have their own cafes and shops on the Nike premises. Nike believes that this kind of atmosphere produces and attracts people who are more competitive. ...read more.

Conclusion

Human beings are generally quite conscious on what they spend their money on usually spend on things that are beneficial to them on some level. Over the years, Nike has done a good job of emphasising how beneficial its products are by its remarkable ability to market itself. Nikes marketing campaign is based on the idea that Nike products will in some way bring fulfilment and success. The foundation of Nike marketing is the just do it slogan. With this little slogan Nike has crossed barriers that even some religions cannot conquer. This little phrase is like a global language once spoken you identify it with Nike and at the same time identify with your self. "Just do it" is an advertisement strategy that is universal and yet powerfully individual; It spoke of sports, it ignites and invited dreams, it is command to action an rejection to excuses a licence to be unconventional, daring and extraordinary. Just do it at the end of the day did something for you and in return you did something back you became loyal to the Nike brand. (www.nikebiz.com, timeline) 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    The reason why I thought I would use this is because I think that it can be effective something on paper as it does not have all the details. Therefore consumers will be curious to find out more about it, they will then go out and buy it.

  2. Viral Marketing

    The sale can be closed before the consumer ever even encounters a competitor's product on the shelf. In the process, a large amount of data is generated for marketing experts to sort through and analyze. Detailed buyer profiles present a different information technology challenge than that produced by massaging reams of transaction records from supermarket checkout scanners or telemarketing centers.

  1. The Coca Cola company - You need to consider the current market, find a ...

    The Coca Cola Company will also sell this product to public houses, hotels and restuarantes in barrreles and canisters. The products design will be modern in colours and style, wil include the trademark 'Coca Cola Design'. I have researched the other Coca Cola Drink designs to make sure my design

  2. Corporate Video

    discuss which ones we should use and which ones we should scrap. This took a lot of time, due to the fact that we had over an hour worth of footage and had to decide which ones was best. While log and capturing footage we want at the same time

  1. Marketing Plan for Lloyds TSB

    Lloyds Achilles' heel seems to be its promotional material. A leaflet from produced by the bank was recently criticised as misleading by the Advertising Standards Authority. The leaflet purported to be a handwritten note, and a circular and a mailing both looked as if they had been personally redirected by a neighbour.

  2. Free essay

    Marketing Strategy for Errol Anderson Motors - Chapter 1: The Different Types of Marketing ...

    which shows a large interest in television. Typically for a 30 second advert in London's ITV1, it would costs �2,884 at around 11am (Trisha) and the same advert would cost �29,575 while Coronation Street is on. The price of an advert, in the commercial break of 'Trisha', could be considered good value with the amount of viewers, but most of the viewers are not potential customers.

  1. Create ing your own business - create a full plan on a business of ...

    The shop will also provide a repair service for a small fee. As well as having mobile phones slash like many other mobile phone shops will have mobile accessories and the essentials. Once the business starts rolling in slash will also get sponsorship from named tariff's who are looking to get people on there network.

  2. Media Marketing Plan

    and women of different ages and social class * To increase popularity every year to improve sales and develop growth within the market * To produce a sister paper in the coming years and an Irish version to manipulate and penetrate the market to increase sales volume of the newspaper

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work