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online services

Extracts from this document...

Introduction

1) First of all find out how the service works - describe the system, the target audience, usage figures, and non-internet alternatives. Give examples - compare the same service supplied by different providers. Explain all the aspects of the service that are offered e.g. online banking don't just cover current account information. Profits? 2) Then find people who have used the service - regularly, intermittently, once and never again, not at all. You might want to use e-mail interviews or discussion groups. 3) Find out from these users what the benefits and drawbacks are - and what improvements they would like to the service. Using five online services I am going to describe the system, find the target audience for the specific service, give usage figures and non-internet alternatives. I will compare the same service supplied by different providers. I will also explain all the aspects of the service that are offered. I will then find people who have used the service regularly, intermittently, once and never again or not at all. I will finally find out from these users what the benefits and drawbacks are of the service and also any improvements they would like to see take place. The five online services I will look at are; online shopping, online bidding/ auctioning, online banking, online rentals and online reservations. 1) Online Shopping - I have decided to use Tesco as an example of shopping online. Tesco is one of many shops you can buy online from. Tesco offers the service for you to be able to buy anything you can find in Tesco's store to be ordered online to your home. You do this by accessing the internet and ordering anything you might need direct to your home, you can also view pictures of products. You pay for your good by credit cards. This is convenient as your orders are delivered to your home so you can do your shopping from the comfort of your own home. ...read more.

Middle

> Commercial and industrial real estate accounted for 6.2% ($12.4 billion) > Residential real estate accounted for 6.1% ($12.2 billion) > Land and farm real estate accounted for 10% ($20 billion) http://www.realtor.org/libweb.nsf/pages/fg418 11th October 2005 A non internet alternative from online auctioning will be to go to an auction centre or auctioning hall. This works in a similar way except in stead of looking at pictures on the internet you sit in a hall and you view the item before bidding starts and then someone will hold up the item or put it on display if its something big like a car, you will then bid for it which can turn into you and others bidding for the same item until someone drops out. The winner can collect their products on the day or arrange a later collect date, however this way you can pay by cash if you like. This can be an advantage. Another advantage it that you can check it works before you buy it but also have a good look at it as internet images may not always be clear and you cannot get a clear image of what you are looking to buy, this way you are sure of what you are getting and of its quality. An example of an auction hall is, Central Car Auctions Ltd. This is an auction hall in Glasgow that just auctions cars. I have carried out a questionnaire to find out how regularly if at all people use this online auctioning service. I asked 30 people[b2] to take part. Regularly Intermittently Once and never again Not at all 0 8 3 19 Benefits > Most things are a lot cheaper > Its easy > You can do it from home > you can find almost everything on the site > time saving > orders are delivered so you do not have to go out to pick it up > pictures are usually available so you can see the product > bidding for ...read more.

Conclusion

You will be given a reference and when you get to the hotel reception desk once you show this reference you will be given your rooms. The target audience for the holiday in is young couple or a family with kids. This is because many people stay at the holiday inn the night before going on holiday so the next day they are completely ready, also because the hotel offers a free ride to the nearest airport as part of the package. 41% of hotel reservations were booked online in 2005, up from 36% last year. http://www.emarketer.com/ A non internet alternative to booking a hotel reservation online would be to either phone the hotel up and book the room using a credit card or to go their in person and to book the room either beforehand or just turn up and hope they have a vacancy. Other service providers that provide the same service are; The Sanctuary House Hotel and the Ritz. Regularly Intermittently Once and never again Not at all 4 12 3 10 Benefits > you can find cheap deals on the internet > you can book last minute > you can book early in advance > its quick as you don't have to wait in phone queues > you can view pictures so you know what the hotel is like Drawbacks > credit card fraud > you never really know what the hotel is like until you've been there > the transaction may not have gone through and you could end up going to the hotel with no vacancy > you may not be informed of hidden costs Improvements > safer connections to reduce credit card fraud > an email or fax letting you know the transaction is complete and you defiantly have a booked room > all costs to be declared before payments > only resent pictures of the hotel should be allowed not pictures of how the hotel looked ten years ago when it was first built so people get an accurate image of what the hotel is really like. ...read more.

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