Outline the different strategies used by record companies to market and promote their stars to audiences. Record companies have used many different strategies throughout time to promote
Outline the different strategies used by record companies to market and promote their stars to audiences.
Record companies have used many different strategies throughout time to promote and market their stars, with more opportunities as technology and times have changed. This includes promotion from Jukeboxes playing 'Soundies' in the 1940s to the introduction of MTV in the 1980s, and with the increased amount of merchandising available as well as the abuse of censorship rules to create media hype.
An artists image can really help to market their singles, and has been important since the 1950s. The image and fashion connected with the rock and roll was as important as the music. In the early 1970s the popularity of glam rock saw artists such as Gary Glitter and David Bowie, who all had a very strong visual image. Record companies and the artists would use this to create an unique selling point for themselves, which would make them stand out against other artists, and so be better remembered.
With the introduction of music videos the artists image has continued to become as important as their actual music. The new romantic band of the 1980s', Duran Duran, were hugely successful because the music video allowed them to express there image to their audience, and get wider awareness from their target audience. The music video has 'established visual style as pre-eminent aspect of performance' (Shuker). In 1975 Queen released their short film for their new single 'Bohemian Rhapsody'. This was shown on Top of the pops, which inevitably increased people's awareness of the single and therefore increased the sales. In response to this the single became number one in the British charts for nine weeks consecutively.
Record companies have used many different strategies throughout time to promote and market their stars, with more opportunities as technology and times have changed. This includes promotion from Jukeboxes playing 'Soundies' in the 1940s to the introduction of MTV in the 1980s, and with the increased amount of merchandising available as well as the abuse of censorship rules to create media hype.
An artists image can really help to market their singles, and has been important since the 1950s. The image and fashion connected with the rock and roll was as important as the music. In the early 1970s the popularity of glam rock saw artists such as Gary Glitter and David Bowie, who all had a very strong visual image. Record companies and the artists would use this to create an unique selling point for themselves, which would make them stand out against other artists, and so be better remembered.
With the introduction of music videos the artists image has continued to become as important as their actual music. The new romantic band of the 1980s', Duran Duran, were hugely successful because the music video allowed them to express there image to their audience, and get wider awareness from their target audience. The music video has 'established visual style as pre-eminent aspect of performance' (Shuker). In 1975 Queen released their short film for their new single 'Bohemian Rhapsody'. This was shown on Top of the pops, which inevitably increased people's awareness of the single and therefore increased the sales. In response to this the single became number one in the British charts for nine weeks consecutively.
