The Guardian tends to base their headlines around the conflict of the world. The Guardian also uses longer headlines for example “Blair pressed to back final deadline for war.” This is printed on the front of The Guardian, where as The Sun seems to be focusing on Jordan and other celebrities. They do also use general stories but they tend to be nearer the centre of the paper. They are showing interest at the moment, in the threatened gulf war as they are holding a campaign called “support our squadies.” The Guardian does also use celebrity-based stories, but The Guardian would most probably have a larger headline for example “Talk of romance steals the show at the premiere.” Where The Sun likes to keep their headlines short, sweet, sexy and funny for example “Bad girl Britney.”
The Guardian tends to cover world news, where as The Sun tends to cover celebrity news. The Guardian uses more stories from abroad, about countries that are at war and world hunger. The Sun does use big news stories but they don’t really go into depth unless it is a really unmissable event such as the threatened Gulf war. The Sun would be over the moon with a story like this. However in The Guardian would go into depth and they would also take particular views on politics and the interest of human issues.
Both papers have completely different front pages The Sun’s is “Kegan Kops It” this a three word headline and it’s also a sport and celebrity related. The Guardian’s front-page headline is “Blair pressed to back final deadline for war.” It is a eight-line headline and it is also about a serious issue. From both of my examples you can see that both of the papers have different attitudes to news. Celebrity stories in The Sun are big, bold and black but in The Guardian they are dark and dull.
Politics take up quite a main part in The Guardian, where as you might not find much political news in The Sun. The Sun tends to like murder stories such as “Milly: link to church raid 300 miles away.” The Sun likes to write stories about important people when the have downfalls they seem to be aimed at politicians, actors, models, etc. The stories are usually linked to some sort of scandals. I feel that the tabloids are big scandalmongers as I feel they like to get at important people when they’re down.
The language that is used in both papers is very different. In The Sun they tend to use simple words, slang, bold writing and short headlines for example “I’m on Claud nine!” a four-word headline this is about Claudia Schiffer having a baby boy. The Guardian uses longer headlines for example “ Gangs of Limerick: a bloody four-year story of shooting, kidnapping and revenge” this is a thirteen-word headline this story is about revenge that was taken against the Ryan family.
Stories have different lengths in The Sun a celebrity story would take up two pages where as in the Guardian the self-same story only took up a quarter of the page. In The Guardian the pages are mainly taken up by world news but the self-same stories wouldn’t even take up a couple of pages in The Sun. In The Sun the writing is well space out, it is clearly shown where the story starts and ends. In The Guardian it is not as clear to see where the story starts and ends as the font of the writing is all the same. I feel The Sun and The Guardian both try to attract the readers attention with the headlines on the front page but The Sun does a better job of this as the headline is bright and bold and it hits you right in the face.
I’ve looked through both of the papers to see what they advertise. The Sun advertises sport shops, mobile phones, loans, DVDs etc. Where as The Guardian advertises cars, computers etc. From this I can see that both of the papers are targeting different types of people with different interests. The Sun’s adverts could interest most people but The Guardians adverts, I feel are aimed at specific people with certain interests and income.
From all this information I can see the both papers are targeting different audiences. I feel that The Sun is targeting younger people who have interests in celebrities lives. I feel that The Sun is varied as it could interest a lot of different people. I feel that The Guardian is aimed at older and mature people who are interested in news from all around the world.
